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Cross-Category Variation in Customer Satisfaction and Retention.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 19, doi. 10.1007/BF00993955
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- Publication type:
- Article
'Out of Sight, Out of Mind': Pantry Stockpiling and Brand-Usage Frequency.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 91, doi. 10.1007/BF00993961
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- Publication type:
- Article
Measuring Product Market Efficiency: A New Methdology.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 77, doi. 10.1007/BF00993960
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- Publication type:
- Article
Framing and Situational Ethics.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 69, doi. 10.1007/BF00993959
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- Article
Purchase Frequency, Sample Selection, and Price Sensitivity: The Heavy-User Bias.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 57, doi. 10.1007/BF00993958
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- Publication type:
- Article
A Replication and Extension of the Dickson and Sawyer Price-Awareness Study.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 31, doi. 10.1007/BF00993956
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- Publication type:
- Article
Measures of Cognitive Effort.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 43, doi. 10.1007/BF00993957
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- Publication type:
- Article
Managerial Judgment and Forecast Combination: An Experimental Study.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 5, doi. 10.1007/BF00993954
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- Publication type:
- Article