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Blinders, Fuzzy Lenses, and the Wrong Shoes: Pitfalls in Competitive Conjecture.
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- Marketing Letters, 1994, v. 5, n. 3, p. 247, doi. 10.1007/BF00993904
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- Article
CHARLESTON PAPERS: PREFACE.
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- Marketing Letters, 1994, v. 5, n. 3, p. 245, doi. 10.1007/BF00993903
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- Article
Competitive Decision Making: Two and a Half Frames.
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- Marketing Letters, 1994, v. 5, n. 3, p. 289, doi. 10.1007/BF00993907
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- Article
Competitive Analysis.
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- Marketing Letters, 1994, v. 5, n. 3, p. 271
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- Article
Buyer-Supplier Relational Characteristics and Joint Decision Making.
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- Marketing Letters, 1994, v. 5, n. 3, p. 259, doi. 10.1007/BF00993905
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- Article
Critical Sales Events and Salesforce Attitudes.
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- Marketing Letters, 1994, v. 5, n. 3, p. 235, doi. 10.1007/BF00993902
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- Article
Salesperson Impression and Strategy Formation.
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- Marketing Letters, 1994, v. 5, n. 3, p. 225, doi. 10.1007/BF00993901
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- Article
The Power Relationships of Brand Managers.
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- Marketing Letters, 1994, v. 5, n. 3, p. 211, doi. 10.1007/BF00993900
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- Article
A Cost-Plus Trap: Pricing Heuristics and Demand Identification.
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- Marketing Letters, 1994, v. 5, n. 3, p. 199, doi. 10.1007/BF00993899
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- Article