Works matching IS 09230645 AND DT 1991 AND VI 2 AND IP 4
Results: 8
How Product Usage Influences Consumer Satisfaction.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 403, doi. 10.1007/BF00664226
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- Publication type:
- Article
Competitive Price-Cutting Momentum and Pricing Reactions.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 393, doi. 10.1007/BF00664225
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- Publication type:
- Article
Testing the Koyck Scheme of Sales Response to Advertising: An Aggregation-Independent Autocorrelation Test.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 379, doi. 10.1007/BF00664224
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- Publication type:
- Article
The Practical Know-How of Selling: Differences in Knowledge Content Between More-Effective and Less-Effective Performers.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 367, doi. 10.1007/BF00664223
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- Publication type:
- Article
Affective Cues in Persuasion: An Assessment of Causal Mediation.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 359, doi. 10.1007/BF00664222
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- Publication type:
- Article
Evaluative and Factual Ad Claims, Knowledge Level, and Making Inferences.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 349, doi. 10.1007/BF00664221
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- Publication type:
- Article
Designing Pareto Optimal Stimuli for Multiattribute Choice Experiments.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 337, doi. 10.1007/BF00664220
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- Publication type:
- Article
A Comparison of Ranking, Rating and Reservation Price Measurement in Conjoint Analysis.
- Published in:
- Marketing Letters, 1991, v. 2, n. 4, p. 327, doi. 10.1007/BF00664219
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- Publication type:
- Article