An Ecological Niche Theory Approach to the Measurement of Brand Competition.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 267, doi. 10.1007/BF00640803
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1990 AND VI 1 AND IP 3
Results: 8
1
2
The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 199, doi. 10.1007/BF00640797
- By:
- Publication type:
- Article
3
Managerial Perspectives on Trade and Consumer Promotions.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 239, doi. 10.1007/BF00640801
- By:
- Publication type:
- Article
4
Consumers' Mood States and the Decision-Making Process.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 229, doi. 10.1007/BF00640800
- By:
- Publication type:
- Article
5
Entry Encouragement.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 221, doi. 10.1007/BF00640799
- By:
- Publication type:
- Article
6
Is Television Advertising Being Placed to Reach Product Users?
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 209, doi. 10.1007/BF00640798
- By:
- Publication type:
- Article
7
Measuring Preschool Children's Attitude.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 253, doi. 10.1007/BF00640802
- By:
- Publication type:
- Article
8
When to Lead or Follow? It Depends.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 187, doi. 10.1007/BF00640796
- By:
- Publication type:
- Article