Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 95, doi. 10.1007/BF00557314
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 1
Results: 8
1
2
The Relationship Between the Marketing and Share of Category Requirements.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 5, doi. 10.1007/BF00557307
- By:
- Publication type:
- Article
3
Understanding the Negativity Effect: The Role of Processing Focus.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 53, doi. 10.1007/BF00557311
- By:
- Publication type:
- Article
4
The Effect of Experience with a Brand Imitator on the Original Brand.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 31, doi. 10.1007/BF00557309
- By:
- Publication type:
- Article
5
Consumer Inventory Sensitivity and the Postpromotion Dip.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 77, doi. 10.1007/BF00557313
- By:
- Publication type:
- Article
6
A Dynamic Model of Reference Price and Expected Quality.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 41, doi. 10.1007/BF00557310
- By:
- Publication type:
- Article
7
Computer-Aided Content Analysis: What Do 240 Advertising Slogans Have in Common?
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 63, doi. 10.1007/BF00557312
- By:
- Publication type:
- Article
8
Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 19, doi. 10.1007/BF00557308
- By:
- Publication type:
- Article