Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 1
Results: 8
Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case.
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- Marketing Letters, 1996, v. 7, n. 1, p. 95, doi. 10.1007/BF00557314
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- Article
Consumer Inventory Sensitivity and the Postpromotion Dip.
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- Marketing Letters, 1996, v. 7, n. 1, p. 77, doi. 10.1007/BF00557313
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- Article
Computer-Aided Content Analysis: What Do 240 Advertising Slogans Have in Common?
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- Marketing Letters, 1996, v. 7, n. 1, p. 63, doi. 10.1007/BF00557312
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Understanding the Negativity Effect: The Role of Processing Focus.
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- Marketing Letters, 1996, v. 7, n. 1, p. 53, doi. 10.1007/BF00557311
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A Dynamic Model of Reference Price and Expected Quality.
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- Marketing Letters, 1996, v. 7, n. 1, p. 41, doi. 10.1007/BF00557310
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- Article
The Effect of Experience with a Brand Imitator on the Original Brand.
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- Marketing Letters, 1996, v. 7, n. 1, p. 31, doi. 10.1007/BF00557309
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- Article
Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected.
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- Marketing Letters, 1996, v. 7, n. 1, p. 19, doi. 10.1007/BF00557308
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- Article
The Relationship Between the Marketing and Share of Category Requirements.
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- Marketing Letters, 1996, v. 7, n. 1, p. 5, doi. 10.1007/BF00557307
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- Article