Works matching IS 09230645 AND DT 1991 AND VI 2 AND IP 2
Results: 6
Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 159, doi. 10.1007/BF00436035
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- Publication type:
- Article
The Covariates of Regularity in Purchase Timing.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 147, doi. 10.1007/BF00436034
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- Article
Simultaneous Multidimensional Unfolding and Cluster Analysis: An Investigation of Strategic Groups.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 129, doi. 10.1007/BF00436033
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- Article
Explaining the Marketing Effort of Professional Service Providers: An Exploratory Study.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 111, doi. 10.1007/BF00436032
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- Publication type:
- Article
The Impact of Free and Exaggerated Prices on Perceived Quality of Services.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 99, doi. 10.1007/BF00436031
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- Publication type:
- Article
Information Processing and Innovative Choice.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 87, doi. 10.1007/BF00436030
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- Article