Impact of the Level of Aggregation on Response Accuracy in Surveys of Behavioral Frequency.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 371, doi. 10.1007/BF00435543
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 4
Results: 7
1
2
Technology Adoption: Amplifying Versus Simplifying Innovations.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 355, doi. 10.1007/BF00435542
- By:
- Publication type:
- Article
3
Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-Based Approach Using Adjusted Performance Measures and Quasi-Dummy Variables.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 341, doi. 10.1007/BF00435541
- By:
- Publication type:
- Article
4
Estimating Choice Models in Data-Sparse Environments: Taking Advantage of Perceived Similarity.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 329, doi. 10.1007/BF00435540
- By:
- Publication type:
- Article
5
Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 319, doi. 10.1007/BF00435539
- By:
- Publication type:
- Article
6
Controlling Product Returns in Direct Marketing.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 307, doi. 10.1007/BF00435538
- By:
- Publication type:
- Article
7
Hits and Misses: Herd Behavior and Online Product Popularity.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 297, doi. 10.1007/BF00435537
- By:
- Publication type:
- Article