Works matching IS 09230645 AND DT 1991 AND VI 2 AND IP 1
Results: 7
Predicting Consumers' Reactions to Product Failure: Do Responsibility Judgments Follow from Consumers' Causal Explanations.
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- Marketing Letters, 1991, v. 2, n. 1, p. 59, doi. 10.1007/BF00435196
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- Article
Modeling how Institutional Investors Allocate Business to Brokers.
- Published in:
- Marketing Letters, 1991, v. 2, n. 1, p. 71, doi. 10.1007/BF00435197
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- Article
Actual and Perceived Consumer Vigilance in the Retail Grocery Industry.
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- Marketing Letters, 1991, v. 2, n. 1, p. 15, doi. 10.1007/BF00435192
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- Article
Consumer Evaluation of Multi-Product Bundles: An Information Integration Analysis.
- Published in:
- Marketing Letters, 1991, v. 2, n. 1, p. 47, doi. 10.1007/BF00435195
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- Article
Brand Experience as a Moderator of the Negative Impact of Promotions.
- Published in:
- Marketing Letters, 1991, v. 2, n. 1, p. 35, doi. 10.1007/BF00435194
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- Article
Investigating the Recall Inhibition Effect: A Test of Practical Considerations.
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- Marketing Letters, 1991, v. 2, n. 1, p. 27, doi. 10.1007/BF00435193
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- Publication type:
- Article
The Effect of Buying Decisions on Consumers' Assessment of their Tastes.
- Published in:
- Marketing Letters, 1991, v. 2, n. 1, p. 5, doi. 10.1007/BF00435191
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- Article