Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 2
Results: 6
A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options.
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- Marketing Letters, 1996, v. 7, n. 2, p. 131, doi. 10.1007/BF00434905
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- Article
Effects of Product-Specific Word-of-Mouth Communication on Product Category Involvement.
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- Marketing Letters, 1996, v. 7, n. 2, p. 187, doi. 10.1007/BF00434909
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- Article
The Impact of Corporate Behavior on Perceived Product Value.
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- Marketing Letters, 1996, v. 7, n. 2, p. 173, doi. 10.1007/BF00434908
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- Article
The Erosion of Repeat-Purchase Loyalty.
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- Marketing Letters, 1996, v. 7, n. 2, p. 163, doi. 10.1007/BF00434907
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- Article
Compentency, Prior Performance, Opportunity Framing, and Competitive Response: Exploring Some Behavioral Decision Theory Perspectives.
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- Marketing Letters, 1996, v. 7, n. 2, p. 147, doi. 10.1007/BF00434906
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- Article
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia).
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 115, doi. 10.1007/BF00434904
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- Article