Works matching AU Stern, Barbara B.
Results: 64
Gender Schema and Fashion Consciousness.
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- Psychology & Marketing, 1989, v. 6, n. 2, p. 129, doi. 10.1002/mar.4220060205
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Sex-Role Self-Concept Measures and Marketing: A Research Note.
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- Psychology & Marketing, 1988, v. 5, n. 1, p. 85, doi. 10.1002/mar.4220050107
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Interpretive semiology and the literature of consumption: A new reading of advertisements and consumer-produced texts.
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- Semiotica, 1994, v. 100, n. 1, p. 35
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What Does Brand Mean? Historical-Analysis Method and Construct Definition.
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- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 216, doi. 10.1177/0092070305284991
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Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory.
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- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 329, doi. 10.1007/BF02723918
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Individual and social determinants of winning bids in online auctions.
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- Journal of Consumer Behaviour, 2006, v. 5, n. 1, p. 43, doi. 10.1002/cb.47
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Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption.
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- Consumption, Markets & Culture, 2004, v. 7, n. 4, p. 371, doi. 10.1080/1025386042000316324
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A metrics of advertising: Sound figures and processing responses.
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- Consumption, Markets & Culture, 1999, v. 3, n. 4, p. 349, doi. 10.1080/10253866.1999.9670344
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Writing the differences: Poststructural ist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research.
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- Consumption, Markets & Culture, 1998, v. 2, n. 2, p. 105, doi. 10.1080/10253866.1998.9670314
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Deconstructing consumption text: A strategy for reading the (re)constructed consumer.
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- Consumption, Markets & Culture, 1998, v. 1, n. 4, p. 361, doi. 10.1080/10253866.1998.9670307
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The Firm, the Author, and the Persona: A Literacy Model of the Source of Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 15, doi. 10.1080/10641734.1993.10505001
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Feminist Literary Theory and Advertising Research: A New "Reading" of the Text and the Consumer.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 9, doi. 10.1080/10641734.1992.10504976
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Perceived Fairness: Conceptual Framework and Scale Development.
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- Advances in Consumer Research, 2007, v. 34, p. 400
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"Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms".
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 233
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Content Analysis Research Themes 1977-2000: Evolution and Change.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 728
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The Invisible Narrator: Attributes and Consumer Attitudes.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 178
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Competitive Paper Session: Family and Gender Issues.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 692
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Competitive Paper Session: Narrative Approaches to Understanding Consumer Behavior.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 178
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Antecedents and Consequences of Emotional Responses to Advertising.
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- Advances in Consumer Research, 2003, v. 30, n. 1, p. 85
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Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 403
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The Roles of Emotion in Consumer Research.
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- Advances in Consumer Research, 1999, v. 26, n. 1, p. 4
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Consumer Behavior and the Wayward Mind: The Influence of Mania and Depression on Consumption.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 421
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Clarifying the Construct: What is Authenticity?
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 392
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The Feminine Imagination and Social Change: Four Feminist Approaches to Social Problems.
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- Advances in Consumer Research, 1993, v. 20, n. 1, p. 35
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"What's in a Name?": Aristotelian Criticism and Drama Research Abstract.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 452
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"AU the World's a Stage": Drama and Consumer Research Introduction.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 450
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Abstract Nostalgia in Advertising Text: Romancing the Past.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 388
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"Have You Kissed Your Professor Today?": Bumper Stickers and Consumer Self-Statements.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 169
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Two Pornographies: A Feminist View of Sex in Advertising.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 384
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Literary Analysis of An Advertisement: The Commercial as "Soap Opera"
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 164
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Beauty and Joy in Metaphorical Advertising: The Poetic Dimension.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 71
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Figurative Language in Services Advertising: The Nature and Uses of Imagery.
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- Advances in Consumer Research, 1988, v. 15, n. 1, p. 185
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Ideal Age Concepts: An Exploration.
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- Advances in Consumer Research, 1988, v. 15, n. 1, p. 146
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GENDER RESEARCH AND THE SERVICES CONSUMER: NEW INSIGHTS AND THE NEW DIRECTIONS.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 514
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Vulnerable Women on Screen and at Home: Soap Opera Consumption.
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- Journal of Macromarketing, 2005, v. 25, n. 2, p. 222, doi. 10.1177/0276146705280717
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Sympathy and Empathy: Emotional Responses to Advertising Dramas.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 566, doi. 10.1086/346251
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Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar.
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- Journal of Consumer Research, 1996, v. 23, n. 2, p. 136, doi. 10.1086/209472
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Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text.
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- Journal of Consumer Research, 1995, v. 22, n. 2, p. 165, doi. 10.1086/209443
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Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects.
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- Journal of Consumer Research, 1994, v. 20, n. 4, p. 601, doi. 10.1086/209373
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Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses.
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- Journal of Consumer Research, 1993, v. 19, n. 4, p. 556, doi. 10.1086/209322
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Literary Criticism and Consumer Research: Overview and Illustrative Analysis.
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- Journal of Consumer Research, 1989, v. 16, n. 3, p. 322, doi. 10.1086/209218
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Hidden persuasions in soap operas: damaged heroines and negative consumer effects.
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- International Journal of Advertising, 2007, v. 26, n. 1, p. 9, doi. 10.1080/02650487.2007.11072994
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Detailed Image Analysis: Poetic Methodology for Advertising Research.
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- International Journal of Advertising, 1991, v. 10, n. 2, p. 161, doi. 10.1080/02650487.1991.11104446
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Consumer acceptance of online auctions: An extension and revision of the TAM.
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- Psychology & Marketing, 2008, v. 25, n. 7, p. 619, doi. 10.1002/mar.20228
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Narrative Analysis of a Marketing Relationship: The Consumer's Perspective.
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- Psychology & Marketing, 1998, v. 15, n. 3, p. 195, doi. 10.1002/(SICI)1520-6793(199805)15:3<195::AID-MAR1>3.0.CO;2-5
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"Crafty Advertisers": Literary Versus Literal Deceptiveness.
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- Journal of Public Policy & Marketing, 1992, v. 11, n. 1, p. 72
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Sexual Identity Scale: A New Self-Assessment Measure.
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- Sex Roles, 1987, v. 17, n. 9-10, p. 503, doi. 10.1007/BF00287732
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CONSUMERS, CHARACTERS, AND PRODUCTS.
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- Journal of Advertising, 2006, v. 35, n. 1, p. 7, doi. 10.2753/JOA0091-3367350101
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The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 15, doi. 10.1080/00913367.2002.10673673
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The Role of Myth in Creative Advertising Design: Theory, Process and Outcome.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 1, doi. 10.1080/00913367.2001.10673634
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