Title: Equilibrium Market Share--A Measure of Competitive Strength.
Authors: Karnani, Aneel
Abstract: If an oligopoly is modelled as a non-zero-sum game, then the market shares associated with an equilibrium solution can be interpreted as measuring the competitive strength of the firms. By comparing a firm's equilibrium market share with its actual markets share, one can conclude whether the firm has positive or negative growth potential in terms of market share, which has some implications for its investment strategy.
Subjects: CORPORATIONS; MARKET share; EQUILIBRIUM; OLIGOPOLIES; ECONOMIC competition; BUSINESS enterprises; STRATEGIC planning; CORPORATE growth; BUSINESS planning
Publication: Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1982, Vol 3, Issue 1, p43
ISSN: 0143-2095
Publication type: Academic Journal
DOI: 10.1002/smj.4250030104

Equilibrium Market Share--A Measure of Competitive Strength.

Karnani, Aneel