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Title: Advertising Spending, Mood and Level of Product Information on Quality Perception.
Authors: Koetz, Clara; Santos, Cristiane Pizzutti; Cliquet, Gérard
Publication: Managerial & Decision Economics, 2017, Vol 38, Issue 3, p314
ISSN: 0143-6570
Publication type: Academic Journal
DOI: 10.1002/mde.2778

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Advertising Spending, Mood and Level of Product Information on Quality Perception.