Works matching AU AAKER, DAVID
Results: 57
Are All the Effects of Ad-Induced Feelings Mediated by A<sub> Ad</sub>.
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- Journal of Consumer Research, 1988, v. 15, n. 3, p. 368, doi. 10.1086/209173
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- Article
THE ROLE OF RISK IN EXPLAINING DIFFERENCES IN PROFITABILITY.
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- Academy of Management Journal, 1987, v. 30, n. 2, p. 277, doi. 10.2307/256274
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- Article
IS LIFE-STYLE RESEARCH LIMITED IN ITS USEFULNESS TO JAPANESE ADVERTISERS?
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- Journal of Advertising, 1982, v. 11, n. 1, p. 31, doi. 10.1080/00913367.1982.10672792
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- Article
TOP 10 GOLDEN NUGGETS OF CUSTOMER SERVICE.
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- Journal of Property Management, 2011, v. 76, n. 6, p. 32
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- Article
MANAGEMENT SCIENCE IN MARKETING: THE STATE OF THE ART.
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- Interfaces, 1973, v. 3, n. 4, p. 17, doi. 10.1287/inte.3.4.17
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- Article
MOBILITY BARRIERS AND STRATEGIC GROUPS.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1989, v. 10, n. 5, p. 475, doi. 10.1002/smj.4250100506
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- Article
STRATEGY OVER THE BUSINESS CYCLE.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1989, v. 10, n. 3, p. 199, doi. 10.1002/smj.4250100302
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- Article
The Perils of High-growth Markets.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1986, v. 7, n. 5, p. 409, doi. 10.1002/smj.4250070503
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- Article
Continuous Measurement of Self-Report of Emotional Response.
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- Psychology & Marketing, 1993, v. 10, n. 3, p. 199, doi. 10.1002/mar.4220100304
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- Article
Implementing the Concept of Transformational Advertising.
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- Psychology & Marketing, 1992, v. 9, n. 3, p. 237, doi. 10.1002/mar.4220090306
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- Article
Identifying Feelings Elicited by Advertising.
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- Psychology & Marketing, 1988, v. 5, n. 1, p. 1, doi. 10.1002/mar.4220050102
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- Article
COMPOSITE DEPENDENT VARIABLES AND THE MARKET SHARE EFFECT.
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- Marketing Science, 1993, v. 12, n. 2, p. 209, doi. 10.1287/mksc.12.2.209
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- Article
A NORMATIVE MODEL OF CONSUMER INFORMATION PROCESSING.
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- Marketing Science, 1984, v. 3, n. 3, p. 227, doi. 10.1287/mksc.3.3.227
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- Article
Consumer Evaluations of Brand Extensions.
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- Journal of Marketing, 1990, v. 54, n. 1, p. 27, doi. 10.1177/002224299005400102
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- Article
The Strategic Role of Product Quality.
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- Journal of Marketing, 1987, v. 51, n. 4, p. 31, doi. 10.2307/1251246
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- Article
Is Market Share All That It's Cracked Up To Be?
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- Journal of Marketing, 1985, v. 49, n. 4, p. 11, doi. 10.1177/002224298504900401
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- Article
Causes of Irritation in Advertising.
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- Journal of Marketing, 1985, v. 49, n. 2, p. 47, doi. 10.1177/002224298504900204
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- Article
Unit Pricing Ten Years Later: A Replication.
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- Journal of Marketing, 1983, v. 47, n. 1, p. 118, doi. 10.1177/002224298304700112
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- Article
Using Buyer Behavior Models to Improve Marketing Decisions.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 52, doi. 10.2307/1249820
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- Article
A Guide to Consumerism.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 12, doi. 10.2307/1249814
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- Article
What Are Your Signature Stories?
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- California Management Review, 2016, v. 58, n. 3, p. 49, doi. 10.1525/cmr.2016.58.3.49
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- Article
Win the Brand Relevance Battle and then Build Competitor Barriers.
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- California Management Review, 2012, v. 54, n. 2, p. 43, doi. 10.1525/cmr.2012.54.2.43
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- Article
Marketing in a Silo World: THE NEW CMO CHALLENGE.
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- California Management Review, 2008, v. 51, n. 1, p. 144, doi. 10.2307/41166473
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- Article
Innovation: BRAND IT OR LOSE IT.
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- California Management Review, 2007, v. 50, n. 1, p. 8, doi. 10.2307/41166414
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- Article
Leveraging the Corporate Brand.
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- California Management Review, 2004, v. 46, n. 3, p. 6, doi. 10.2307/41166218
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- Article
The Brand Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE.
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- California Management Review, 2000, v. 42, n. 4, p. 8, doi. 10.2307/41166051
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- Article
Measuring Brand Equity Across Products and Markets.
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- California Management Review, 1996, v. 38, n. 3, p. 102, doi. 10.2307/41165845
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- Article
Building a Brand: The Saturn Story.
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- California Management Review, 1994, v. 36, n. 2, p. 114, doi. 10.2307/41165748
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- Article
How Will the Japanese Compete in Retail Services?
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- California Management Review, 1990, v. 33, n. 1, p. 54, doi. 10.2307/41166638
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- Article
Managing Assets and Skills: The Key To a Sustainable Competitive Advantage.
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- California Management Review, 1989, v. 31, n. 2, p. 91, doi. 10.2307/41166561
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- Article
How To Select A Business Strategy.
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- California Management Review, 1984, v. 26, n. 3, p. 167, doi. 10.2307/41165087
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- Article
Organizing a Strategic Information Scanning System.
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- California Management Review, 1983, v. 25, n. 2, p. 76, doi. 10.2307/41165007
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- Article
Increasing the Effectiveness of Marketing Research.
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- California Management Review, 1980, v. 23, n. 2, p. 59, doi. 10.2307/41164918
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- Article
Comments on Ralph Day's JMR Editorship-1969 to 1972.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4
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- Article
The Value Relevance of Brand Attitude in High-Technology Markets.
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- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 485, doi. 10.1509/jmkr.38.4.485.18905
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- Article
The Financial Information Content of Perceived Quality.
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- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 191, doi. 10.2307/3152193
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- Article
The Effects of Sequential Introduction of Brand Extensions.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 35, doi. 10.2307/3172491
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- Article
STATISTICAL DESIGN FOR RESEARCH.
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- 1988
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- Book Review
Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands.
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- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 116, doi. 10.2307/3151536
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- Article
On Using Response Latency to Measure Preference.
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- Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 237, doi. 10.2307/3150934
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- Article
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling.
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- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 147, doi. 10.2307/3150680
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- Article
DESIGN AND ANALYSIS: A RESEARCHER'S HANDBOOK.
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- 1976
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- Publication type:
- Book Review
ADMOD: An Advertising Decision Model.
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- Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 37, doi. 10.2307/3150656
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- Article
A Measure of Brand Acceptance.
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- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 160, doi. 10.2307/3149949
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- Article
MEDIA SELECTION: EFFICIENT PROCEDURES OF PRESS MEDIA ALLOCATION.
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- 1972
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- Publication type:
- Book Review
EXPERIMENTAL DESIGN/STATISTICAL MODELS AND THEIR EXPERIMENTAL APPLICATION.
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- 1971
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- Publication type:
- Book Review
Modeling Store Choice Behavior.
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- Journal of Marketing Research (JMR), 1971, v. 8, n. 1, p. 38, doi. 10.2307/3149723
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- Article
A New Method for Evaluating Stochastic Models of Brand Choice.
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- Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 300, doi. 10.2307/3150286
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- Article
PROMOTIONAL DECISIONS USING MATHEMATICAL MODELS.
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- 1969
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- Publication type:
- Book Review
TOWARD A NORMATIVE MODEL OF PROMOTIONAL DECISION MAKING.
- Published in:
- Management Science, 1973, v. 19, n. 6, p. 593, doi. 10.1287/mnsc.19.6.593
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- Publication type:
- Article