Works matching DE "PRODUCT orientation"
Results: 159
ROLE OF MARKETING IN THE 21ST CENTURY LIBRARIES IN PAKISTAN.
- Published in:
- Pakistan Library & Information Science Journal, 2007, v. 38, n. 4, p. 2
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- Publication type:
- Article
OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
- Published in:
- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
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- Publication type:
- Article
BEHAVIORAL MEASUREMENT FOR MARKETING MODELS: ESTIMATING THE EFFECTS OF ADVERTISING REPETITION FOR MEDIA PLANNING.
- Published in:
- Management Science, 1971, v. 18, n. 4, p. P-73, doi. 10.1287/mnsc.18.4.P73
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- Publication type:
- Article
INNOVATIONS OF RETAIL BANKS - EXPRESSION OF RELATIONSHIP MARKETING OR PRODUCT ORIENTATION?
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- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 3, p. 27
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- Publication type:
- Article
An Analytics-Driven Method for Profitable Cross-Selling of Insurance Products.
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- IUP Journal of Knowledge Management, 2015, v. 13, n. 1, p. 59
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- Publication type:
- Article
A Conceptual Paradigm and Approach for the Study of Innovators.
- Published in:
- Academy of Management Journal, 1981, v. 24, n. 1, p. 68, doi. 10.2307/255824
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- Publication type:
- Article
Fitting strategy derived from strategic orientation to international contexts.
- Published in:
- Thunderbird International Business Review, 2006, v. 48, n. 2, p. 239, doi. 10.1002/tie.20094
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- Publication type:
- Article
A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms.
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- Family Business Review, 2011, v. 24, n. 3, p. 252, doi. 10.1177/0894486511409210
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- Publication type:
- Article
Family Business and Market Orientation: Construct Validation and Comparative Analysis.
- Published in:
- Family Business Review, 2011, v. 24, n. 3, p. 233, doi. 10.1177/0894486510396871
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- Publication type:
- Article
Strategie e performance delle imprese alberghiere di Milano.
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- Economia Aziendale Online, 2011, n. 2, p. 209
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- Publication type:
- Article
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 595, doi. 10.1287/mksc.1100.0610
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- Publication type:
- Article
Endogenous timing in a mixed duopoly model.
- Published in:
- Journal of Economics, 2015, v. 116, n. 2, p. 165, doi. 10.1007/s00712-014-0416-2
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- Publication type:
- Article
Measuring Market Orientation: A Multi-factor, Multi-item Approach.
- Published in:
- Journal of Marketing Management, 1994, v. 10, n. 8, p. 725, doi. 10.1080/0267257X.1994.9964318
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- Publication type:
- Article
Business Orientation: Cliché or Substance?
- Published in:
- Journal of Marketing Management, 1993, v. 9, n. 3, p. 233, doi. 10.1080/0267257X.1993.9964235
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- Publication type:
- Article
The Marketing Message: Being Broadcast Loud and Clear?
- Published in:
- Journal of Marketing Management, 1992, v. 8, n. 1, p. 21, doi. 10.1080/0267257X.1992.9964175
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- Publication type:
- Article
The Relationship Between Greek Export Manufacturers and UK Importers: The Dimension of Exercised Power.
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- Journal of Marketing Management, 1990, v. 6, n. 3, p. 239, doi. 10.1080/0267257X.1990.9964130
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- Publication type:
- Article
The End of the Product Life Cycle? Education Says Goodbye to an Old Friend.
- Published in:
- Journal of Marketing Management, 1990, v. 6, n. 2, p. 145, doi. 10.1080/0267257X.1990.9964122
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- Publication type:
- Article
Market Orientation in the Hospital Industry.
- Published in:
- Marketing Health Services, 1997, v. 17, n. 4, p. 36
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- Publication type:
- Article
Drivers of International E-Tail Performance: The Complexities of Orientations and Resources.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 1, p. 1, doi. 10.1509/jimk.18.1.1
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- Publication type:
- Article
Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China.
- Published in:
- Journal of International Marketing, 2007, v. 15, n. 2, p. 1, doi. 10.1509/jimk.15.2.1
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- Publication type:
- Article
Market Orientation and Management Practices in Ghanaian Firms: Revisiting the Jaworski and Kohli Framework.
- Published in:
- Journal of International Marketing, 2005, v. 13, n. 1, p. 58, doi. 10.1509/jimk.13.1.58.58539
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- Publication type:
- Article
Executive Insights: Market Orientation of Mexican Companies.
- Published in:
- Journal of International Marketing, 2005, v. 13, n. 1, p. 111, doi. 10.1509/jimk.13.1.111.58537
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- Publication type:
- Article
Product Quality Orientation and Its Performance Implications in Chinese State-Owned Enterprises.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 2, p. 59, doi. 10.1509/jimk.11.2.59.20166
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- Publication type:
- Article
BEYI'ER THAN TAGUCHI ORTHOGONAL TABLES.
- Published in:
- Quality & Reliability Engineering International, 1988, v. 4, n. 2, p. 143, doi. 10.1002/qre.4680040209
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- Publication type:
- Article
MARKOR: A Measure of Market Orientation.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 4, p. 467, doi. 10.2307/3172691
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- Publication type:
- Article
Price Perceptions and Consumer Shopping Behavior: A Field Study.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 234, doi. 10.2307/3172830
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- Publication type:
- Article
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 343, doi. 10.2307/3172744
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- Publication type:
- Article
Market Share Response When Consumers Seek Variety.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 227, doi. 10.2307/3172572
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- Publication type:
- Article
Substitution in Use and the Role of Usage Context in Product Category Structures.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864
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- Publication type:
- Article
In This Issue.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 3, doi. 10.1111/jpim.12304
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- Publication type:
- Article
Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 545, doi. 10.1111/jpim.12003
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- Publication type:
- Article
Innovation through Experience Staging: Motives and Outcomes Innovation through Experience Staging: Motives and Outcomes.
- Published in:
- 2013
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- Publication type:
- Case Study
Achieving Fit between Learning and Market Orientation: Implications for New Product Performance.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 531, doi. 10.1111/j.1540-5885.2012.00923.x
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- Publication type:
- Article
Examining Proactive Strategic Decision-Making Flexibility in New Product Development.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 608, doi. 10.1111/j.1540-5885.2012.00928.x
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- Publication type:
- Article
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 166, doi. 10.1111/j.1540-5885.2011.00900.x
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- Publication type:
- Article
The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 7, p. 1032, doi. 10.1111/j.1540-5885.2010.00769.x
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- Publication type:
- Article
Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 534, doi. 10.1111/j.1540-5885.2007.00270.x
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- Publication type:
- Article
Mapping managers' market orientations regarding new product success.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 259, doi. 10.1016/S0737-6782(02)00144-3
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- Publication type:
- Article
From the Editors.
- Published in:
- Journal of Product Innovation Management, 1999, v. 16, n. 1, p. 1
- Publication type:
- Article
An Exploratory Analysis of the Impact of Market Orientation on New Product Performance.
- Published in:
- Journal of Product Innovation Management, 1995, v. 12, n. 4, p. 275, doi. 10.1016/0737-6782(95)00027-Q
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- Publication type:
- Article
From the Editor.
- Published in:
- 1995
- By:
- Publication type:
- Editorial
The effect of market orientation and its components on innovation consequences: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 166, doi. 10.1007/s11747-007-0053-1
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- Publication type:
- Article
Creating a Firm-level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 1, p. 63, doi. 10.1177/0092070305281090
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- Publication type:
- Article
The Effect of Market Orientation on Product Innovation.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 239, doi. 10.1177/0092070300282005
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- Publication type:
- Article
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 1, p. 50, doi. 10.1177/0092070399271004
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- Publication type:
- Article
Reverse-Market Orientation and Corporate Brand Development.
- Published in:
- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 64, doi. 10.2753/IMO0020-8825370403
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- Publication type:
- Article
To Serve or Create? STRATEGIC ORIENTATIONS TOWARD CUSTOMERS AND INNOVATION.
- Published in:
- California Management Review, 1999, v. 42, n. 1, p. 37, doi. 10.2307/41166018
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- Publication type:
- Article
The Role of Champion in Product Innovation.
- Published in:
- California Management Review, 1974, v. 17, n. 2, p. 58, doi. 10.2307/41164561
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- Publication type:
- Article
The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector.
- Published in:
- International Journal of Economic Sciences & Applied Research, 2012, v. 5, n. 1, p. 77
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- Publication type:
- Article
T ÜKET İC İLER İN ÜR ÜN TERC İH İNDE ROL OYNAYAN ÜR ÜN MEN ŞE İN İN, MARKA, F İYAT VE KAL İTE DEG İ ŞKENLER İ A ÇISINDAN İNCELENMES İ
- Published in:
- Ataturk University Journal of Economics & Administrative Sciences, 2009, v. 23, n. 2, p. 155
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- Publication type:
- Article