On the relationship between brand scandal and consumer attitudes: A literature review and research agenda.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
Works matching Brand scandals
Results: 88
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2
The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials.
- Published in:
- Frontiers in Neuroscience, 2020, v. 13, p. 1, doi. 10.3389/fnins.2019.01426
- By:
- Publication type:
- Article
3
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 366, doi. 10.1509/jmkr.43.3.366
- By:
- Publication type:
- Article
4
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands.
- Published in:
- Journal of Marketing Management, 2021, v. 37, n. 15/16, p. 1573, doi. 10.1080/0267257X.2021.1928267
- By:
- Publication type:
- Article
5
The Effect of Systems of Thought on Brand Scandal Spillover: Holistic versus Analytic Cognition Moderating Scandal Spillover and Denial Effects.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
6
Measuring Young Consumers' Response to Brand Scandals: A Brand Love Perspective.
- Published in:
- FIIB Business Review, 2018, v. 7, n. 4, p. 304, doi. 10.1177/2319714518806712
- By:
- Publication type:
- Article
7
Conveying brand authenticity through television advertising in a transmedia world.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 15/16, p. 1645, doi. 10.1080/0267257X.2023.2276249
- By:
- Publication type:
- Article
8
Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 6, p. 529, doi. 10.1002/mar.20625
- By:
- Publication type:
- Article
9
The effects of product-harm crisis on brand performance.
- Published in:
- International Journal of Market Research, 2010, v. 52, n. 4, p. 443, doi. 10.2501/S1470785309201399
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- Publication type:
- Article
10
El consumo responsable como un desafío social.
- Published in:
- Sociedad y Economia, 2023, n. 48, p. 1, doi. 10.25100/sye.v0i48.11954
- By:
- Publication type:
- Article
11
Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 3, p. 456, doi. 10.1080/00913367.2022.2031354
- By:
- Publication type:
- Article
12
The Content of a Brand Scandal Moderating the Effect of Thinking Style on the Scandal's Spillover.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
13
The Effects of Product Scandals on Parent Brands: Linguistic Signatures of a Protective Mechanism.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
14
CSR as Reputation Insurance: PRIMUM NON NOCERE.
- Published in:
- California Management Review, 2011, v. 53, n. 3, p. 40, doi. 10.1525/cmr.2011.53.3.40
- By:
- Publication type:
- Article
15
Emboldened and Embarrassed: The Tenor of Contemporary Book of Mormon Studies and the Role of Grant Hardy.
- Published in:
- Journal of Book of Mormon Studies, 2022, v. 31, p. 75, doi. 10.5406/23744774.31.05
- By:
- Publication type:
- Article
16
Consumer scapegoating during a systemic product-harm crisis.
- Published in:
- Journal of Marketing Management, 2012, v. 28, n. 11-12, p. 1270, doi. 10.1080/0267257X.2011.645859
- By:
- Publication type:
- Article
17
Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 2, p. 409, doi. 10.1177/00222437221115616
- By:
- Publication type:
- Article
18
Consumer Responses to Performance Failures by High-Equity Brands.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 4, p. 537, doi. 10.1086/520075
- By:
- Publication type:
- Article
19
VICTORIA'S DIRTY SECRETS.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 4, p. 133, doi. 10.1080/00913367.2012.10672462
- By:
- Publication type:
- Article
20
Institutional and relational determinants in high- and medium-extent food product crises: the inner perspective of a public health crisis.
- Published in:
- International Journal of Environmental Health Research, 2010, v. 20, n. 4, p. 299, doi. 10.1080/09603123.2010.482151
- By:
- Publication type:
- Article
21
Components of Consumer Reaction to Company-Related Mishaps: A Structural Equation Model Approach.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 346
- By:
- Publication type:
- Article
22
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 677, doi. 10.1007/s11747-016-0510-9
- By:
- Publication type:
- Article
23
Me, myself, and I: influence of CEO narcissism on firms' innovation strategy and the likelihood of product-harm crises.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 633, doi. 10.1007/s11747-017-0535-8
- By:
- Publication type:
- Article
24
The Great Leap Outward.
- Published in:
- China Business Review, 2013, p. 9
- By:
- Publication type:
- Article
25
An Integrated Text Analytic Framework for Product Defect Discovery.
- Published in:
- Production & Operations Management, 2015, v. 24, n. 6, p. 975, doi. 10.1111/poms.12303
- By:
- Publication type:
- Article
26
Secretive China refuses to cite nearly 94,000 tainted-milk victims.
- Published in:
- Tibetan Review: The Monthly Magazine on all Aspects of Tibet, 2008, v. 43, n. 11, p. 31
- Publication type:
- Article
27
“A few bad apples” or “rotten to the core”: Perceptions of corporate culture drive brand engagement after corporate scandal.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 1, p. e29, doi. 10.1002/cb.1672
- By:
- Publication type:
- Article
28
Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India.
- Published in:
- Journal of Consumer Behaviour, 2018, v. 17, n. 1, p. 25, doi. 10.1002/cb.1666
- By:
- Publication type:
- Article
29
China: business as usual?
- Published in:
- Asia Weekly, 2008, v. 2, n. 39, p. 17
- Publication type:
- Article
30
China: safety scandal hobbles dairy sector.
- Published in:
- Asia Weekly, 2008, v. 2, n. 38, p. 24
- Publication type:
- Article
31
GOOD NEWS FOR...
- Published in:
- Asia Weekly, 2008, v. 2, n. 38, p. 8
- Publication type:
- Article
32
PUBLISHER'S NOTE.
- Published in:
- Asia Weekly, 2008, v. 2, n. 38, p. 6
- Publication type:
- Article
33
China's fatal food crisis.
- Published in:
- Asia Weekly, 2008, v. 2, n. 38, p. 7
- Publication type:
- Article
34
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response.
- Published in:
- Journal of Marketing Management, 2015, v. 31, n. 17-18, p. 1851, doi. 10.1080/0267257X.2015.1069373
- By:
- Publication type:
- Article
35
Product recall, brand equity, and future choice.
- Published in:
- Journal of Marketing Management, 2011, v. 27, n. 9-10, p. 959, doi. 10.1080/0267257X.2011.560717
- By:
- Publication type:
- Article
36
Celebrity Endorsement: A Literature Review.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 4, p. 291, doi. 10.1362/026725799784870379
- By:
- Publication type:
- Article
37
Why did you delete my comment? Investigating observing consumers' reactions to comment‐deletion‐clues during a brand crisis.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2478, doi. 10.1002/mar.22065
- By:
- Publication type:
- Article
38
The impact of death on consumer responses to celebrity endorser misbehavior.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 10, p. 917, doi. 10.1002/mar.21032
- By:
- Publication type:
- Article
39
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 1024, doi. 10.1002/mar.20750
- By:
- Publication type:
- Article
40
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1029, doi. 10.1002/mar.20664
- By:
- Publication type:
- Article
41
Managing product quality risk in a multi-tier global supply chain.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
42
Sham or shame: Rethinking the China's milk powder scandal from a legal perspective.
- Published in:
- Journal of Risk Research, 2009, v. 12, n. 6, p. 725, doi. 10.1080/13669870902927251
- By:
- Publication type:
- Article
43
Taking it from the team: Assessments of bias and credibility in team-operated sports media.
- Published in:
- Newspaper Research Journal, 2018, v. 39, n. 4, p. 481, doi. 10.1177/0739532918806890
- By:
- Publication type:
- Article
44
Theranos: Almost Complete Absence of Laboratory Medicine Input.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
45
The Differential Influence of Identification on Ethical Judgment: The Role of Brand Love.
- Published in:
- Journal of Business Ethics, 2019, v. 158, n. 3, p. 875, doi. 10.1007/s10551-017-3774-1
- By:
- Publication type:
- Article
46
From Voids to Sophistication: Institutional Environment and MNC CSR Crisis in Emerging Markets.
- Published in:
- Journal of Business Ethics, 2014, v. 122, n. 4, p. 655, doi. 10.1007/s10551-013-1751-x
- By:
- Publication type:
- Article
47
Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility.
- Published in:
- Journal of Business Ethics, 2011, v. 102, n. 3, p. 455, doi. 10.1007/s10551-011-0824-y
- By:
- Publication type:
- Article
48
Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?
- Published in:
- Journal of Business Ethics, 2010, v. 93, n. 1, p. 39, doi. 10.1007/s10551-009-0180-3
- By:
- Publication type:
- Article
49
Retailers' Interventions, Social Media Amplification, Consumer and Food Brand Scandal.
- Published in:
- Journal of International Food & Agribusiness Marketing, 2025, v. 37, n. 1, p. 169, doi. 10.1080/08974438.2023.2291401
- By:
- Publication type:
- Article
50
Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 4, p. 377, doi. 10.1080/00913367.2016.1172385
- By:
- Publication type:
- Article