Works matching DE "COLOR in advertising"
Results: 36
Colors and Culture: Points to Consider.
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- Public Relations Tactics, 2013, v. 20, n. 10, p. 16
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- Publication type:
- Article
Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes.
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- Journal of Consumer Research, 1995, v. 22, n. 2, p. 121, doi. 10.1086/209440
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- Publication type:
- Article
Colour temperature in advertising and its impact on consumer purchase intentions.
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- Oeconomia Copernicana, 2017, v. 8, n. 4, p. 657, doi. 10.24136/oc.v8i4.40
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- Article
COLOR QUALITY IN PRINT ADVERTISING.
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- Journalism Quarterly, 1993, v. 70, n. 4, p. 934, doi. 10.1177/107769909307000417
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- Article
Strategic Use of Colour in Brand Packaging.
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- Packaging Technology & Science, 2014, v. 27, n. 8, p. 663, doi. 10.1002/pts.2061
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- Article
Effects of Color as an Executional Cue in Advertising: they're in the Shade.
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- Management Science, 1997, v. 43, n. 10, p. 1387, doi. 10.1287/mnsc.43.10.1387
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- Publication type:
- Article
Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts.
- Published in:
- 2011
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- Publication type:
- Abstract
The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach.
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- Journal of Marketing, 1982, v. 46, n. 1, p. 94, doi. 10.1177/002224298204600109
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- Article
COLOR IN BUSINESS SCIENCE AND INDUSTRY.
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- Journal of Marketing, 1952, v. 17, n. 2, p. 223
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- Article
SELLING WITH COLOR.
- Published in:
- 1946
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- Publication type:
- Book Review
Direct Advertising also Favors Scientific Marketing.
- Published in:
- 1937
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- Publication type:
- Editorial
The effect of an advertisement's colour on emotions evoked by an ad and attitude towards the ad.
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- International Journal of Advertising, 2007, v. 26, n. 1, p. 37, doi. 10.1080/02650487.2007.11072995
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- Article
Cost Effectiveness of Advertising.
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- International Journal of Advertising, 1985, v. 4, n. 2, p. 131, doi. 10.1080/02650487.1985.11105056
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- Publication type:
- Article
The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets.
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- ISPRS International Journal of Geo-Information, 2022, v. 11, n. 12, p. 630, doi. 10.3390/ijgi11120630
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- Publication type:
- Article
Color me moral: White and black product colors influence prosocial behaviors.
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- Psychology & Marketing, 2021, v. 38, n. 1, p. 212, doi. 10.1002/mar.21435
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- Publication type:
- Article
Feeling red lucky? The interplay between color and luck in gambling settings.
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- Psychology & Marketing, 2021, v. 38, n. 1, p. 43, doi. 10.1002/mar.21408
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- Publication type:
- Article
Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments.
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- Psychology & Marketing, 2020, v. 37, n. 7, p. 864, doi. 10.1002/mar.21268
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- Publication type:
- Article
Waiting for the Web: How Screen Color Affects Time Perception.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 215, doi. 10.1509/jmkr.41.2.215.28668
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- Article
ROP Color and Its Effect on Newspaper Advertising.
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- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 68, doi. 10.2307/3149925
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- Article
Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.
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- Journal of Advertising, 2016, v. 45, n. 4, p. 365, doi. 10.1080/00913367.2016.1172384
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- Article
The Effectiveness of Information and Color in Yellow Pages Advertising.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 59, doi. 10.1080/00913367.2000.10673609
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- Publication type:
- Article
Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530
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- Publication type:
- Article
Consumer Eye Movement Patterns on Yellow Pages Advertising.
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- Journal of Advertising, 1997, v. 26, n. 1, p. 62, doi. 10.1080/00913367.1997.10673518
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- Publication type:
- Article
From the Former Editor.
- Published in:
- 1995
- By:
- Publication type:
- Editorial
THE EFFECTS OF SALES OF COLOR IN NEWSPAPER ADVERTISEMENTS.
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- Journal of Advertising, 1980, v. 9, n. 4, p. 39, doi. 10.1080/00913367.1980.10673336
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- Publication type:
- Article
COLOR AND UND ET COMMUNICATION.
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- 1980
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- Publication type:
- Book Review
Color: The Newest Tool for Technical Communicators--Redux.
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- Technical Communication, 2009, v. 56, n. 1, p. 3
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- Publication type:
- Article
The Marketers' Prismatic Palette: A Review of Color Research and Future Directions.
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- Psychology & Marketing, 2013, v. 30, n. 2, p. 187, doi. 10.1002/mar.20597
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- Publication type:
- Article
Color and Contrast in Magazine Advertising.
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- Psychology & Marketing, 1986, v. 3, n. 2, p. 69, doi. 10.1002/mar.4220030203
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- Publication type:
- Article
Use of Color in Three News Magazines to Identify Political Parties.
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- Journal of Visual Literacy, 2001, v. 21, n. 2, p. 167, doi. 10.1080/23796529.2001.11674577
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- Article
Colour effects in green advertising.
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- International Journal of Consumer Studies, 2020, v. 44, n. 6, p. 552, doi. 10.1111/ijcs.12589
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- Publication type:
- Article
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 269, doi. 10.1177/0092070397253018
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- Publication type:
- Article
Regimes of Vision and Products of Color.
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- Senses & Society, 2007, v. 2, n. 1, p. 41, doi. 10.2752/174589207779997054
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- Publication type:
- Article
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.
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- Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882
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- Publication type:
- Article
COR OU ESCOLARIDADE DE PERSONAGENS DE PROPAGANDA? PREFERÊNCIAS ENTRE UNIVERSITÁRIOS.
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- RAE: Revista de Administração de Empresas, 2011, v. 51, n. 5, p. 498, doi. 10.1590/S0034-75902011000500007
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- Publication type:
- Article
The Impact of Color and Animation on Sports Viewers' Attention to Televised Sponsorship Signage.
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 170, doi. 10.1123/JSM.2013-0280
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- Publication type:
- Article