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Title: When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products.
Authors: Wu, Freeman; Samper, Adriana; Morales, Andrea C.; Fitzsimons, Gavan J.
Publication: Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2025, Vol 35, Issue 2, p220
ISSN: 1057-7408
Publication type: Academic Journal
DOI: 10.1002/jcpy.1415

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When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products.