Works matching DE "DATABASE marketing"
Results: 238
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
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- Journal of Advertising, 2016, v. 45, n. 3, p. 286, doi. 10.1080/00913367.2016.1204967
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- Article
IMC IN INDUSTRY: MORE TALK THAN WALK.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 5
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- Publication type:
- Article
Notes and Comments: Crisis in Advertising?
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- 1994
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- Publication type:
- Editorial
How Macromedia used blogs to build its developers' communities: A case study.
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- Performance Improvement Quarterly, 2008, v. 21, n. 3, p. 43, doi. 10.1002/piq.20030
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- Publication type:
- Article
Database Marketing: Bases de Dados de Clientes.
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- Revista de Ciências da Computação, 2011, v. 6, n. 6, p. 49
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- Publication type:
- Article
The Present and Future of IMC and Database Marketing.
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- International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 13
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- Publication type:
- Article
Direct Marketing Performance Modeling Using Genetic Algorithms.
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- INFORMS Journal on Computing, 1999, v. 11, n. 3, p. 248, doi. 10.1287/ijoc.11.3.248
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- Publication type:
- Article
Classical celiac disease is more frequent with a double dose of HLA-DQB1*02: A systematic review with meta-analysis.
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- PLoS ONE, 2019, v. 14, n. 2, p. 1, doi. 10.1371/journal.pone.0212329
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- Publication type:
- Article
The primacy of the consumer in IMC: Espousing a personalist view and ethical implications.
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- Journal of Marketing Communications, 2009, v. 15, n. 2/3, p. 157, doi. 10.1080/13527260902757621
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- Publication type:
- Article
The evolution of IMC: IMC in a customer-driven marketplace.
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- Journal of Marketing Communications, 2009, v. 15, n. 2/3, p. 75, doi. 10.1080/13527260902757480
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- Publication type:
- Article
MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT.
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- Irish Marketing Review, 2004, v. 17, n. 1/2, p. 23
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- Publication type:
- Article
GOAL PROGRAMMING FORMULATIONS FOR A COMPARATIVE ANALYSIS OF SCALAR NORMS AND ORDINAL VS. RATIO DATA.
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- INFOR, 2004, v. 42, n. 3, p. 163, doi. 10.1080/03155986.2004.11732700
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- Publication type:
- Article
Application of an efficient Bayesian discretization method to biomedical data.
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- BMC Bioinformatics, 2011, v. 12, n. Suppl 6, p. 309, doi. 10.1186/1471-2105-12-309
- Publication type:
- Article
Evaluation of machine learning-based information extraction algorithms: criticisms and recommendations.
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- Language Resources & Evaluation, 2008, v. 42, n. 4, p. 361, doi. 10.1007/s10579-008-9079-3
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- Publication type:
- Article
SemantiClean.
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- Language Resources & Evaluation, 2008, v. 42, n. 4, p. 395, doi. 10.1007/s10579-009-9080-5
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- Publication type:
- Article
Database Ownership: Myth or Reality?
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- Law Library Journal, 2011, v. 103, n. 2, p. 233
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- Publication type:
- Article
Uncovering quality-attribute concerns in use case specifications via early aspect mining.
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- Requirements Engineering, 2013, v. 18, n. 1, p. 67, doi. 10.1007/s00766-011-0142-z
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- Publication type:
- Article
CRYING WOLF IN THE DIGITAL AGE: VOLUNTARY DISCLOSURE UNDER THE STORED COMMUNICATIONS ACT.
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- Columbia Human Rights Law Review, 2008, v. 39, n. 2, p. 529
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- Publication type:
- Article
A brief history of spam.
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- Information & Communications Technology Law, 2006, v. 15, n. 3, p. 223, doi. 10.1080/13600830600960758
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- Publication type:
- Article
THE ICT AND DATABASE MARKETING: SYNERGY EFFECTS FOR BUSINESS SUCCESS.
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- New Economist / Novi Ekonomist, 2017, v. 11, n. 2, p. 86, doi. 10.7251/NOE1722086G
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- Publication type:
- Article
Using Customer Information Effectively.
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- Financial Executive, 2002, v. 18, n. 3, p. 42
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- Publication type:
- Article
Data mining for selection of insurance sales agents.
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- Expert Systems, 2003, v. 20, n. 3, p. 123, doi. 10.1111/1468-0394.00235
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- Publication type:
- Article
Credit restrictions and lag distributions on consumer durable equations.
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- Applied Economics, 1979, v. 11, n. 2, p. 171, doi. 10.1080/758529060
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- Publication type:
- Article
The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different.
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- Romanian Economic Journal, 2009, v. 12, n. 32, p. 3
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- Publication type:
- Article
Integruotos marketingo komunikacijos koncepcinis dualizmas.
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- Management of Organizations: Systematic Research, 2007, n. 42, p. 111
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- Publication type:
- Article
Deriving target selection rules from endogenously selected samples.
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- Journal of Applied Econometrics, 2006, v. 21, n. 5, p. 549, doi. 10.1002/jae.858
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- Publication type:
- Article
A Tools-Based Approach to Teaching Data Mining Methods.
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- Journal of Information Technology Education: Research, 2010, v. 9, p. IIP1
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- Publication type:
- Article
Enabling Customer Relationship Management: Multi-Channel Content Model and Management for Financial eServices.
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- JMM: The International Journal on Media Management, 2001, v. 3, n. 2, p. 91, doi. 10.1080/14241270109389952
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- Publication type:
- Article
Online relationship avoidance over time.
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- Service Industries Journal, 2012, v. 32, n. 9, p. 1451, doi. 10.1080/02642069.2010.531262
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- Publication type:
- Article
People-driven processes in customer relationship management.
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- Service Industries Journal, 2010, v. 30, n. 14, p. 2441, doi. 10.1080/02642060802712780
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- Publication type:
- Article
Acquisition pattern analysis for evolutionary database marketing.
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- Service Industries Journal, 2009, v. 29, n. 6, p. 805, doi. 10.1080/02642060902749336
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- Publication type:
- Article
Communication California Table.
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- Public Relations Quarterly, 1999, v. 44, n. 1, p. 39
- Publication type:
- Article
Tracking the New Thinkers.
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- Public Relations Quarterly, 1994, v. 39, n. 4, p. 38
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- Publication type:
- Article
A Parallel Methodology for Reduction of Coupling in Distributed Business-to-Business E-Commerce Transactions.
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- Journal of Electronic Commerce in Organizations, 2007, v. 5, n. 3, p. 52, doi. 10.4018/jeco.2007070104
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- Publication type:
- Article
A Movie E-Shop Recommendation Model Based on Web Usage and Ontological Data.
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- Journal of Electronic Commerce in Organizations, 2007, v. 5, n. 3, p. 17, doi. 10.4018/jeco.2007070102
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- Publication type:
- Article
Maximal exceptions with minimal descriptions.
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- Data Mining & Knowledge Discovery, 2010, v. 21, n. 2, p. 259, doi. 10.1007/s10618-010-0187-5
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- Publication type:
- Article
Using association rules to mine for strong approximate dependencies.
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- Data Mining & Knowledge Discovery, 2008, v. 16, n. 3, p. 313, doi. 10.1007/s10618-008-0092-3
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- Publication type:
- Article
A framework for condensation-based anonymization of string data.
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- Data Mining & Knowledge Discovery, 2008, v. 16, n. 3, p. 251, doi. 10.1007/s10618-008-0088-z
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- Publication type:
- Article
Efficient Algorithms for Mining and Incremental Update of Maximal Frequent Sequences.
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- Data Mining & Knowledge Discovery, 2005, v. 10, n. 2, p. 87, doi. 10.1007/s10618-005-0268-z
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- Publication type:
- Article
Maximizing bichromatic reverse nearest neighbor for L-norm in two- and three-dimensional spaces.
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- VLDB Journal International Journal on Very Large Data Bases, 2011, v. 20, n. 6, p. 893, doi. 10.1007/s00778-011-0230-1
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- Publication type:
- Article
AN EMPIRICAL ANALYSIS OF THE VALUE OF COMPLETE INFORMATION FOR ECRM MODELS.
- Published in:
- MIS Quarterly, 2006, v. 30, n. 2, p. 247, doi. 10.2307/25148730
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- Publication type:
- Article
Managing Customer Relationships: A Book Vendor Point-of-View.
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- Journal of Library Administration, 2006, v. 44, n. 3-4, p. 43, doi. 10.1300/J111v44n03_05
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- Publication type:
- Article
Consumers: The Commodity Product of Interactive Commercial Television, or, Is Dallas Smythe’s Thesis More Germane Than Ever?
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- Journal of Communication Inquiry, 2012, v. 36, n. 4, p. 288, doi. 10.1177/0196859912459756
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- Publication type:
- Article
Which Way to the Revolution? The Consequences of Database Protection As a New Form of Intellectual Property.
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- Journal of Public Policy & Marketing, 2003, v. 22, n. 1, p. 83, doi. 10.1509/jppm.22.1.83.17623
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- Publication type:
- Article
Consumer Participation in Mailing Lists: A Field Experiment.
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- Journal of Public Policy & Marketing, 1997, v. 16, n. 2, p. 298
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- Publication type:
- Article
Database Marketing Practice: Protecting Consumer Privacy.
- Published in:
- Journal of Public Policy & Marketing, 1997, v. 16, n. 1, p. 147
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- Publication type:
- Article
HIERARCHICAL ANALYSIS FOR DISCOVERING KNOWLEDGE IN LARGE DATABASES.
- Published in:
- Information Systems Management, 2004, v. 21, n. 1, p. 81, doi. 10.1201/1078/43877.21.1.20041201/78988.8
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- Publication type:
- Article
THE IMPORTANCE OF DATABASE MARKETING IN SOCIAL NETWORK ADVERTISING.
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- International Journal of Management Cases, 2011, v. 13, n. 4, p. 165, doi. 10.5848/apbj.2011.00124
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- Publication type:
- Article
ASSESSING THE EVOLUTION OF VIRTUAL MARKETING ACTIVITIES TARGETING CHILDREN.
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- Annals of DAAAM & Proceedings, 2009, p. 173
- By:
- Publication type:
- Article
Using Component Object Model for Interfacing Biometrics Sensors to Capture Multidimensional Features.
- Published in:
- International Journal of Intelligent Information Technology Application, 2009, v. 2, n. 6, p. 279
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- Publication type:
- Article