Determining the impact of Internet channel use on a customer's lifetime.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 3, p. 2, doi. 10.1002/dir.20114
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2008 AND VI 22 AND IP 3
Results: 4
1
2
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 3, p. 23, doi. 10.1002/dir.20115
- By:
- Publication type:
- Article
3
Improving predictive scoring models through model aggregation.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 3, p. 51, doi. 10.1002/dir.20117
- By:
- Publication type:
- Article
4
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 3, p. 40, doi. 10.1002/dir.20116
- By:
- Publication type:
- Article