OPPORTUNITIES AND BENEFITS OF MULTI-CHANNEL MARKETING HIGHLIGHT STATE-OF-THE-CATALOG INDUSTRY REPORT.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 91
- Publication type:
- Article
Works matching IS 10949968 AND DT 2002 AND VI 16 AND IP 4
Results: 7
1
2
SONY AIBO: THE WORLD'S FIRST ENTERTAINMENT ROBOT.
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- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 73
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- Publication type:
- Article
3
AN EMPIRICAL INVESTIGATION OF ANTECEDENTS OF B2B WEBSITES' EFFECTIVENESS.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 51, doi. 10.1002/dir.10044
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- Publication type:
- Article
4
PERFORMANCE-BASED VARIABLE SELECTION FOR SCORING MODELS.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 37, doi. 10.1002/dir.10043
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- Publication type:
- Article
5
GETTING PERMISSION: EXPLORING FACTORS AFFECTING PERMISSION MARKETING.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 28, doi. 10.1002/dir.10041
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- Publication type:
- Article
6
APPLICATION OF MULTIPLE ADAPTIVE REGRESSION SPLINES (MARS) IN DIRECT RESPONSE MODELING.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 15, doi. 10.1002/dir.10040
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- Publication type:
- Article
7
A MODEL OF CONSUMER INFORMATION SEARCH AND ONLINE NETWORK EXTERNALITIES.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 4, p. 2, doi. 10.1002/dir.10039
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- Publication type:
- Article