A (μ‐aryloxo)rhenium complex was isolated and confirmed as a key precatalyst for rhenium‐catalyzed ortho‐alkenylation (C‐alkenylation) of unprotected phenols with alkynes. The reaction exclusively provided ortho‐alkenylphenols; the formation of para or multiply alkenylated phenols and hydrophenoxylation (O‐alkenylation) products was not observed. Several mechanistic experiments excluded a classical Friedel–Crafts‐type mechanism, leading to the proposed phenolic hydroxyl group assisted electrophilic alkenylation as the most plausible reaction mechanism. For this purpose, the use of rhenium, a metal between the early and late transition metals in the periodic table, was key for the activation of both the soft carbon–carbon triple bond of the alkyne and the hard oxygen atom of the phenol, at the same time. ortho‐Selective alkenylation with allenes also provided the corresponding adducts with a substitution pattern different from that obtained by the addition reaction with alkynes.