A new dye was developed, the photoluminescence properties of which are controlled by a chemical reaction. The fluorescence properties of 2‐sulfanylhydroquinone dimers depend on the number of hydroxyl groups that are acylated. Unprotected or monoacylated 2‐sulfanylhydroquinone dimers displayed good fluorescence properties, whereas diacylated and tetraacylated 2‐sulfanylhydroquinone dimers showed dramatically decreased fluorescence. A monomesylated derivative was devised, which shows good fluorescence characteristics as a switching fluorescence dye through a chemical reaction.