Works matching Super Bowl
Results: 417
AMERICA AT PLAY, AMERICA AT WAR: THE SUPER BOWL AS DISCURSIVE FORMATION.
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- Comunicação Pública, 2008, v. 3, n. 6, p. 53, doi. 10.4000/cp.7827
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- Article
The Super Bowl as a Television Spectacle: Global Designs, Glocal Niches, and Parochial Patterns.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 139, doi. 10.1080/09523367.2017.1349115
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- Article
The Super Bowl at 50 or L.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 7, doi. 10.1080/09523367.2017.1349114
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- Article
Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 46, doi. 10.1080/09523367.2017.1336162
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- Article
‘We Will Try Again, Again, Again to Make It Bigger’: Japan, American Football, and the Super Bowl in the Past, Present, and Future.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 121, doi. 10.1080/09523367.2017.1336161
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- Article
‘Super Bore’: The Canadian Media and the Grey Cup-Super Bowl Comparison.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 65, doi. 10.1080/09523367.2017.1336160
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- Article
Amerika: The Super Bowl and German Imagination.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 81, doi. 10.1080/09523367.2017.1336159
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- Article
‘Superbowling’: Using the Super Bowl’s Yearly Commentary to Explore the Evolution of a Sporting Spectacle in the American Consciousness.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 23, doi. 10.1080/09523367.2017.1334644
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- Article
A Century of British Readings of America through American Football: From the Fin de Siècle to the Super Bowl.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 101, doi. 10.1080/09523367.2017.1304917
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- Article
The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions.
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- Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7127, doi. 10.3390/su13137127
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- Article
The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s.
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- Journal of Marketing Communications, 2001, v. 7, n. 2, p. 89, doi. 10.1080/135272601750255171
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- Article
Information content of Super Bowl commercials 2001–2009.
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- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968
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- Article
Super Bowl ad likeability: Enduring and emerging predictors.
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- Journal of Marketing Communications, 2013, v. 19, n. 1, p. 58, doi. 10.1080/13527266.2011.581302
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- Article
Does It Pay to Wait? The Paths of Posted Prices and Ticket Composition for the Final Four and Super Bowl.
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- Journal of Sports Economics, 2014, v. 15, n. 5, p. 559, doi. 10.1177/1527002514535172
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- Article
SOCIAL MEDIA ANALYTICS FRAMEWORK: THE CASE OF TWITTER AND SUPER BOWL ADS.
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- Journal of Information Technology Management, 2015, v. 26, n. 1, p. 1
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- Article
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.
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- International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344
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- Article
Debunking the Myth of 'Super Bowl Sex Trafficking': Media hype or evidenced-based coverage.
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- Anti-Trafficking Review, 2019, n. 13, p. 13, doi. 10.14197/atr.201219132
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- Article
Exploring the Service Location Strategies Behind Super Bowl Venue Selection.
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- Services Marketing Quarterly, 2008, v. 29, n. 4, p. 66, doi. 10.1080/15332960802218778
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- Article
Super bowl XLVII TV advertising in the USA: male and female impressions among college students.
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- Eurasian Business Review, 2016, v. 6, n. 1, p. 25, doi. 10.1007/s40821-015-0032-2
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- Article
Super returns to Super Bowl ads?
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- Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0
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- Article
Sports tourism does not have to be accompanied by crime: a case for the NFL Super Bowl.
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- Journal of Sport & Tourism, 2017, v. 21, n. 1, p. 15, doi. 10.1080/14775085.2016.1273127
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- Article
Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast.
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- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 165, doi. 10.1080/10496490902837510
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- Article
The Practicality of Super Bowl Advertising for New Products and Companies.
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- Journal of Promotion Management, 2005, v. 11, n. 4, p. 19, doi. 10.1300/J057v11n04_03
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- Article
An Experiential Learning Trip: Exploring Student Experiences and Motivations for Volunteering at the Super Bowl.
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- Sport Management Education Journal (Human Kinetics), 2015, v. 9, n. 1, p. 11, doi. 10.1123/SMEJ.2014-0001
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- Article
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall.
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- Journal of Marketing Communications, 1998, v. 4, n. 4, p. 237, doi. 10.1080/135272698345780
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- Article
America on Parade: Thrill's Affect-Zone and the 2012 NBC Super Bowl Broadcast.
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- 2014
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- Case Study
Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001-2006.
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- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 150, doi. 10.1080/10496490802306871
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- Article
Super Bowl Ads.
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- Marketing Science, 2018, v. 37, n. 1, p. 78, doi. 10.1287/mksc.2017.1055
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- Article
Super Bowl Sunday: A National Holiday and a Global Curiosity.
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- International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 1, doi. 10.1080/09523367.2017.1348756
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- Article
It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking.
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- Journal of Advertising, 2024, v. 53, n. 3, p. 463, doi. 10.1080/00913367.2023.2218896
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- Article
Inaugurations, Super Bowls, and Poetry: A Trio of Champions.
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- English Journal, 2021, v. 110, n. 5, p. 11, doi. 10.58680/ej202131302
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- Article
Does Movie Trailer Release during the Super Bowl Really Work?
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- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 67
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- Article
SUPER BOWL I, JAZZ RADIO, AND THE GLASS MENAGERIE: COPYRIGHT, PRESERVATION, AND PRIVATE COPIES.
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- Akron Law Review, 2018, v. 51, n. 4, p. 1025
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- Article
What Happened to the Super Bowl Stock Market Predictor?
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- Journal of Investing, 2010, v. 19, n. 1, p. 82, doi. 10.3905/JOI.2010.19.1.082
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- Article
What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings.
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- Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 437, doi. 10.2753/MTP1069-6679220406
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- Article
It's Just a Game: The Super Bowl and Low Birth Weight.
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- Journal of Human Resources, 2017, v. 52, n. 4, p. 946, doi. 10.3368/jhr.52.4.0615-7213R
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- Article
Super Bowl Ads Linked to Firm Value Enhancement.
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- Journal of Marketing Development & Competitiveness, 2011, v. 5, n. 2, p. 29
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- Article
A Fumbled Opportunity? A Case Study of Twitter’s Role in Concussion Awareness Opportunities During the Super Bowl.
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- Journal of Sport & Social Issues, 2015, v. 39, n. 1, p. 78, doi. 10.1177/0193723514558928
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- Article
Fox Sports, Super Bowl XLII, and the Affirmation of American Civil Religion.
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- 2008
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- Publication type:
- Editorial
Primacy effect or recency effect? A long-term memory test of Super Bowl commercials.
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- Journal of Consumer Behaviour, 2010, v. 9, n. 1, p. 32, doi. 10.1002/cb.291
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- Article
Location, Location, Location: The Marketing of Place and Super Bowl XL.
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- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 206
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- Article
Marketing Motown: Detroit Sold Cold, and Super Bowl XL Was a Winter Blast.
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- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 200
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- Article
Affect and Purchase Intentions of Super Bowl XL Television Spectators: Examining the Influence of Sport Fandom, Age, and Gender.
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- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 243
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- Article
From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.
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- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 223
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- Article
More Than Just a Game? Corporate Social Responsibility and Super Bowl XL.
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- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 214
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- Article
Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl.
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- Journal of Sport Management, 2008, v. 22, n. 4, p. 392, doi. 10.1123/jsm.22.4.392
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- Article
The Effect of Content on Perceived Affect of Super Bowl Commercials.
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- Journal of Sport Management, 2004, v. 18, n. 4, p. 398, doi. 10.1123/jsm.18.4.398
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- Article
Some Interesting Findings about Super Bowl Advertising.
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- 2016
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- Publication type:
- Editorial
Super Bowl Team Tones: Analyzing Patriots and Seahawks Blogospheres.
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- International Journal of Sport Communication, 2016, v. 9, n. 2, p. 129, doi. 10.1123/IJSC.2015-0128
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- Article
Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl.
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- International Journal of Sport Communication, 2013, v. 6, n. 3, p. 348, doi. 10.1123/ijsc.6.3.348
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- Article