Works matching DE "CONSUMER psychology"
Results: 2163
An Ethical Application to Student-Athlete Name, Image, and Likeness (NIL) Sponsorship.
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- Journal of Intercollegiate Sport, 2025, v. 18, n. 1, p. 1
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- Article
Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study.
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- Decision (0304-0941), 2025, v. 52, n. 1, p. 17, doi. 10.1007/s40622-025-00429-z
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- Article
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers' engagement.
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- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 1, p. 133, doi. 10.1080/10548408.2024.2438321
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- Article
Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions.
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- Journal of Travel & Tourism Marketing, 2024, v. 41, n. 8, p. 1071, doi. 10.1080/10548408.2024.2373264
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- Article
Smart shopper feelings in the case of store brands: the role of human capital as a key antecedent and the implications for store loyalty.
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- International Review of Retail, Distribution & Consumer Research, 2024, v. 34, n. 1, p. 52, doi. 10.1080/09593969.2023.2200965
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- Article
Why Engagement? The Role of Tourism Short Video in Driving Customer Engagement.
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- International Journal of Tourism Research, 2025, v. 27, n. 1, p. 1, doi. 10.1002/jtr.70001
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- Article
Coping With Experiences of Sociomoral Violations Through Consumption of Anger‐Eliciting Content.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1174, doi. 10.1002/mar.22171
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- Article
Authenticity and Conflicting Identity Goals: How Consumers Protect Their "Authentic Self" While Consuming Inauthentic Marketplace Offerings.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1146, doi. 10.1002/mar.22170
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- Article
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1018, doi. 10.1002/mar.22162
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- Article
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153
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- Article
Choice, Psychological Ownership, and Option Valuation.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 767, doi. 10.1002/mar.22150
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- Article
Influencer Activism: Insights for Effective Partnership With Brands and Organizations.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 741, doi. 10.1002/mar.22149
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- Article
"I" Value the Future, but "We" Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads.
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- Psychology & Marketing, 2025, v. 42, n. 3, p. 727, doi. 10.1002/mar.22148
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- Article
The Visual Complexity = Higher Production Cost Lay Belief.
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- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1167, doi. 10.1093/jcr/ucae044
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- Article
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research.
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- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1252, doi. 10.1093/jcr/ucae042
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- Article
Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method.
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- Ovidius University Annals, Series Economic Sciences, 2024, v. 24, n. 2, p. 378
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- Article
The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior.
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- Ovidius University Annals, Series Economic Sciences, 2024, v. 24, n. 2, p. 355
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- Article
The Impact of User-Generated Content on Brand Perception in Food Delivery Services.
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- International Journal of Marketing & Business Communication, 2024, v. 13, n. 3, p. 41
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- Article
CUSTOMER BRAND ENGAGEMENT - BASIC ASSUMPTIONS, DEFINITIONS AND MODELS.
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- International Journal of Sales, Retailing & Marketing, 2024, v. 12, n. 1, p. 1
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- Article
Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 334
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- Article
Association between nutrition self-efficacy, health locus of control and food choice motives in consumers in nine European countries.
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- Journal of Health Psychology, 2025, v. 30, n. 3, p. 543, doi. 10.1177/13591053241249863
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- Article
ONLINE MERCHANDISING – TOOLS, CONDITIONS, AND RESULTS.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 213, p. 591, doi. 10.29119/1641-3466.2024.213.41
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- Article
Psychological effects of horizontal price display: how left-right location shapes reference price and perceived quality.
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- Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1497372
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- Article
The Romanian consumers' perception regarding the safety of dietary supplements.
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- Journal of Public Health: From Theory to Practice (2198-1833), 2022, v. 30, n. 6, p. 1583, doi. 10.1007/s10389-020-01425-6
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- Article
The Follower Fallacy: Revisiting Engagement Hypothesis by Evidencing Nonlinear Dynamics in Influencer Marketing.
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- DLSU Business & Economics Review, 2025, v. 34, n. 2, p. 88
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- Article
بازاریابی محاوره ای در صنعت بانکداری بررسی تأثیر عوامل پذیرش دستیاران محاوره ای بر نگرش و مشارکت مشتری با برند با در نظر گرفتن نقش تعدیلگری ریسک ادراک شده.
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- New Marketing Research Journal, 2024, v. 14, n. 3, p. 25, doi. 10.22108/nmrj.2024.142269.3081
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- Article
THE IMPACT OF E-WOM ASPECTS ON CONSUMER PURCHASE INTENTIONS.
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- Polish Journal of Management Studies, 2024, v. 30, n. 2, p. 162, doi. 10.17512/pjms.2024.30.2.10
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- Article
How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making.
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- Dairy, 2025, v. 6, n. 1, p. 4, doi. 10.3390/dairy6010004
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- Article
Smart mirror fashion technology for better customer brand engagement.
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- International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 3, doi. 10.1080/17543266.2023.2243485
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- Article
PRODUCT RECALLS, IMPERFECT INFORMATION, AND SPILLOVER EFFECTS: LESSONS FROM THE CONSUMER RESPONSE TO THE 2007 TOY RECALLS.
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- Review of Economics & Statistics, 2012, v. 94, n. 2, p. 499, doi. 10.1162/REST_a_00162
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- Article
THE EFFECT OF AVERAGING COMPONENTS ON THE PREDICTABILITY OF THE INDEX OF CONSUMER SENTIMENT.
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- Review of Economics & Statistics, 1975, v. 57, n. 1, p. 84, doi. 10.2307/1937867
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- Article
PRODUCT DESIGN IN SELECTION MARKETS.
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- Quarterly Journal of Economics, 2016, v. 131, n. 2, p. 1007, doi. 10.1093/qje/qjw007
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- Article
Internal Branding: Role of a Cocreated Corporate Event Message.
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- Event Management, 2023, v. 27, n. 2, p. 301, doi. 10.3727/152599521X16367300695663
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- Article
Make It Count: Examining Outcomes of Activation and Advertising-Like Event Sponsorship.
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- Event Management, 2022, v. 26, n. 7, p. 1447, doi. 10.3727/152599522X16419948391131
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- Article
Creating Brand Experiences Through Activational Sponsorship Leverage.
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- Event Management, 2022, v. 26, n. 5, p. 1175, doi. 10.3727/152599522X16419948391230
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- Publication type:
- Article
EXPLORING THE EMOTIONAL DIMENSION OF VISITOR'S SATISFACTION AT CULTURAL EVENTS.
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- Event Management, 2018, v. 22, n. 2, p. 255, doi. 10.3727/152599518X15173355843389
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- Publication type:
- Article
THE RELATIONSHIPS AMONG QUALITY, SATISFACTION, AND FUTURE INTENTION FOR FIRST-TIME AND REPEAT VISITORS IN A FESTIVAL SETTING.
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- Event Management, 2007, v. 10, n. 4, p. 197
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- Publication type:
- Article
Engaging with restorative environments in wellness tourism.
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- Current Issues in Tourism, 2023, v. 26, n. 5, p. 789, doi. 10.1080/13683500.2022.2039100
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- Publication type:
- Article
The effects of tourist's fading memories on tourism destination brands' attachment: locus of control theory application.
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- 2022
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- Publication type:
- Letter
Profiling and evaluating Chinese consumers regarding post-COVID-19 travel.
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- Current Issues in Tourism, 2022, v. 25, n. 5, p. 745, doi. 10.1080/13683500.2021.1874313
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- Publication type:
- Article
Role of hope and compulsion for CSR activities in hotel customers' engagement.
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- 2021
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- Publication type:
- Letter
Appraisal of literature on customer experience in tourism sector: review and framework.
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- Current Issues in Tourism, 2016, v. 19, n. 4, p. 296, doi. 10.1080/13683500.2015.1082538
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- Publication type:
- Article
GÜNCEL REKLAMLARDA ÇAĞDAŞ MİZAH: FARKLI SEKTÖRLER ÜZERİNDEN BİR DEĞERLENDİRME.
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- Idil: Journal of Art & Language, 2023, v. 12, n. 107, p. 971, doi. 10.7816/idil-12-107-09
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- Publication type:
- Article
Lay economic reasoning: An integrative review and call to action.
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- Consumer Psychology Review, 2024, v. 7, n. 1, p. 3, doi. 10.1002/arcp.1096
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- Publication type:
- Article
Listen to this: Why consumer behavior researchers should care about listening.
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- Consumer Psychology Review, 2024, v. 7, n. 1, p. 40, doi. 10.1002/arcp.1092
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- Publication type:
- Article
Wisdom from words: The psychology of consumer language.
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- Consumer Psychology Review, 2023, v. 6, n. 1, p. 3, doi. 10.1002/arcp.1085
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- Article
A review and future avenues for psychological ownership in consumer research.
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- Consumer Psychology Review, 2023, v. 6, n. 1, p. 52, doi. 10.1002/arcp.1084
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- Article
Issue Information.
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- Consumer Psychology Review, 2022, v. 5, n. 1, p. 1, doi. 10.1002/arcp.1071
- Publication type:
- Article
Consumer Psychology Review: Aims and scope.
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- Consumer Psychology Review, 2021, v. 4, n. 1, p. 3, doi. 10.1002/arcp.1070
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- Publication type:
- Article
Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects.
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- Consumer Psychology Review, 2021, v. 4, n. 1, p. 70, doi. 10.1002/arcp.1064
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- Article