We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThis Way Up: The Effectiveness of Mobile Vertical Video MarketingAuthorsMulier, Lana; Slabbinck, Hendrik; Vermeir, IrisPublicationJournal of Interactive Marketing, 2021, Vol 55, p1ISSN1094-9968Publication typearticleDOI10.1016/j.intmar.2020.12.002