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CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368
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- Article
DEVELOPING MARKETING STRATEGIES FOR TV SHOPPING STORES: A SECOND-ORDER STRUCTURAL EQUATION MODELING APPLICATION.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 355
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- Article
HOW TO ESTABLISH A SCALE THAT BEST FITS YOUR AGENDA: THE GUIDELINES TO BUILD AWEB SERVICE QUALITY SCALE.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 346
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- Article
AN APPROACH FOR TESTING WEB SERVICE COMPOSITIONS WHEN INTERNAL MESSAGES ARE UNOBSERVABLE.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 334
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- Article
DETERMINING SERVICE QUALITY MEASUREMENT KEY INDICATORS IN A TRAVEL WEBSITE USING A FUZZY ANALYTIC HIERARCHY PROCESS.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 322
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- Article
ONTOLOGY EVOLUTION MANAGEMENT FOR SEMANTIC WEB SERVICES COOPERATION.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 310
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- Article
AN ONTOLOGY AND INDEXATION BASED MANAGEMENT OF SERVICES AND WORKFLOWS APPLICATION TO GEOLOGICAL MODELING.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 296
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- Article
IMPROVE BUSINESS INTEROPERABILITY THROUGH CONTEXT-BASED ONTOLOGY RECONCILIATION.
- Published in:
- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 281
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- Article