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AN EXPERIMENTAL STUDY OF THE ROLE OF BRAND STRENGTH IN THE RELATIONSHIP BETWEEN THE MEDIUM OF COMMUNICATION AND PERCEIVED CREDIBILITY OF THE MESSAGE.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 75, doi. 10.1002/dir.10061
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- Article
SHOULD A COMPANY HAVE MESSAGE BOARDS ON ITS WEB SITES?
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 50, doi. 10.1002/dir.10059
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- Article
CONSUMER SEARCH FOR INFORMATION IN THE DIGITAL AGE: AN EMPIRICAL STUDY OF PREPURCHASE SEARCH FOR AUTOMOBILES.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 29, doi. 10.1002/dir.10058
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- Article
DETERMINING THE APPROPRIATE AMOUNT OF DATA FOR CLASSIFYING CONSUMERS FOR DIRECT MARKETING PURPOSES.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 5, doi. 10.1002/dir.10057
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- Article
INTERNET CUSTOMER ACQUISITION STRATEGY AT BANKINTER.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 62
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- Article
THE PRACTITIONER'S BOTTOM LINE.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 2, doi. 10.1002/dir.10062
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- Article