Found: 17

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  • Reinforcement versus balance response in sequential choice.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 229, doi. 10.1007/s11002-008-9042-5
    By:
    • Huber, Joel;
    • Goldsmith, Kelly;
    • Mogilner, Cassie
    Publication type:
    Article

  • Behavioral frontiers in choice modeling.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 215, doi. 10.1007/s11002-008-9038-1
    By:
    • Adamowicz, Wiktor;
    • Bunch, David;
    • Cameron, Trudy;
    • Dellaert, Benedict;
    • Hanneman, Michael;
    • Keane, Michael;
    • Louviere, Jordan;
    • Meyer, Robert;
    • Steenburgh, Thomas;
    • Swait, Joffre
    Publication type:
    Article

  • How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 383, doi. 10.1007/s11002-008-9044-3
    By:
    • Ratner, Rebecca;
    • Soman, Dilip;
    • Zauberman, Gal;
    • Ariely, Dan;
    • Carmon, Ziv;
    • Keller, Punam;
    • Kim, B.;
    • Lin, Fern;
    • Malkoc, Selin;
    • Small, Deborah;
    • Wertenbroch, Klaus
    Publication type:
    Article

  • Choice under restrictions.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 183, doi. 10.1007/s11002-008-9035-4
    By:
    • Botti, Simona;
    • Broniarczyk, Susan;
    • Häubl, Gerald;
    • Hill, Ron;
    • Huang, Yanliu;
    • Kahn, Barbara;
    • Kopalle, Praveen;
    • Lehmann, Donald;
    • Urbany, Joe;
    • Wansink, Brian
    Publication type:
    Article

  • Towards a brain-to-society systems model of individual choice.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 323, doi. 10.1007/s11002-008-9057-y
    By:
    • Dubé, Laurette;
    • Bechara, Antoine;
    • Böckenholt, Ulf;
    • Ansari, Asim;
    • Dagher, Alain;
    • Daniel, Mark;
    • DeSarbo, Wayne;
    • Fellows, Lesley;
    • Hammond, Ross;
    • Huang, Terry;
    • Huettel, Scott;
    • Kestens, Yan;
    • Knäuper, Bärbel;
    • Kooreman, Peter;
    • Moore, Douglas;
    • Smidts, Ale
    Publication type:
    Article

  • Competition between auctions.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 431, doi. 10.1007/s11002-008-9037-2
    By:
    • Haruvy, Ernan;
    • Popkowski Leszczyc, Peter;
    • Carare, Octavian;
    • Cox, James;
    • Greenleaf, Eric;
    • Jank, Wolfgang;
    • Jap, Sandy;
    • Park, Young-Hoon;
    • Rothkopf, Michael
    Publication type:
    Article

  • Measuring long-run marketing effects and their implications for long-run marketing decisions.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 367, doi. 10.1007/s11002-008-9055-0
    By:
    • Bronnenberg, Bart;
    • Dubé, Jean;
    • Mela, Carl;
    • Albuquerque, Paulo;
    • Erdem, Tulin;
    • Gordon, Brett;
    • Hanssens, Dominique;
    • Hitsch, Guenter;
    • Hong, Han;
    • Sun, Baohong
    Publication type:
    Article

  • Decision making and brand choice by older consumers.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 355, doi. 10.1007/s11002-008-9058-x
    By:
    • Cole, Catherine;
    • Laurent, Gilles;
    • Drolet, Aimee;
    • Ebert, Jane;
    • Gutchess, Angela;
    • Lambert-Pandraud, Raphaëlle;
    • Mullet, Etienne;
    • Norton, Michael;
    • Peters, Ellen
    Publication type:
    Article

  • Experiments on strategic choices and markets.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 417, doi. 10.1007/s11002-008-9040-7
    By:
    • Amaldoss, Wilfred;
    • Ho, Teck-Hua;
    • Krishna, Aradhna;
    • Chen, Kay-Yut;
    • Desai, Preyas;
    • Iyer, Ganesh;
    • Jain, Sanjay;
    • Lim, Noah;
    • Morgan, John;
    • Oprea, Ryan;
    • Srivasatava, Joydeep
    Publication type:
    Article

  • A theoretical framework for goal-based choice and for prescriptive analysis.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 241, doi. 10.1007/s11002-008-9043-4
    By:
    • Carlson, Kurt;
    • Janiszewski, Chris;
    • Keeney, Ralph;
    • Krantz, David;
    • Kunreuther, Howard;
    • Luce, Mary;
    • Russo, J.;
    • Osselaer, Stijn;
    • Winterfeldt, Detlof
    Publication type:
    Article

  • Discrete choice models of firms’ strategic decisions.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 399, doi. 10.1007/s11002-008-9060-3
    By:
    • Draganska, Michaela;
    • Misra, Sanjog;
    • Aguirregabiria, Victor;
    • Bajari, Pat;
    • Einav, Liran;
    • Ellickson, Paul;
    • Horsky, Dan;
    • Narayanan, Sridhar;
    • Orhun, Yesim;
    • Reiss, Peter;
    • Seim, Katja;
    • Singh, Vishal;
    • Thomadsen, Raphael;
    • Zhu, Ting
    Publication type:
    Article

  • Challenges and opportunities in high-dimensional choice data analyses.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3
    By:
    • Naik, Prasad;
    • Wedel, Michel;
    • Bacon, Lynd;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Kamakura, Wagner;
    • Kreulen, Jeffrey;
    • Lenk, Peter;
    • Madigan, David;
    • Montgomery, Alan
    Publication type:
    Article

  • Modeling social interactions: Identification, empirical methods and policy implications.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 287, doi. 10.1007/s11002-008-9048-z
    By:
    • Hartmann, Wesley;
    • Manchanda, Puneet;
    • Nair, Harikesh;
    • Bothner, Matthew;
    • Dodds, Peter;
    • Godes, David;
    • Hosanagar, Kartik;
    • Tucker, Catherine
    Publication type:
    Article

  • Beyond conjoint analysis: Advances in preference measurement.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 337, doi. 10.1007/s11002-008-9046-1
    By:
    • Netzer, Oded;
    • Toubia, Olivier;
    • Bradlow, Eric;
    • Dahan, Ely;
    • Evgeniou, Theodoros;
    • Feinberg, Fred;
    • Feit, Eleanor;
    • Hui, Sam;
    • Johnson, Joseph;
    • Liechty, John;
    • Orlin, James;
    • Rao, Vithala
    Publication type:
    Article

  • Sequential sampling models of choice: Some recent advances.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 255, doi. 10.1007/s11002-008-9039-0
    By:
    • Otter, Thomas;
    • Johnson, Joe;
    • Rieskamp, Jörg;
    • Allenby, Greg;
    • Brazell, Jeff;
    • Diederich, Adele;
    • Hutchinson, J.;
    • MacEachern, Steven;
    • Ruan, Shiling;
    • Townsend, Jim
    Publication type:
    Article

  • Risk, uncertainty and discrete choice models.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 269, doi. 10.1007/s11002-008-9047-0
    By:
    • Palma, Andre;
    • Ben-Akiva, Moshe;
    • Brownstone, David;
    • Holt, Charles;
    • Magnac, Thierry;
    • McFadden, Daniel;
    • Moffatt, Peter;
    • Picard, Nathalie;
    • Train, Kenneth;
    • Wakker, Peter;
    • Walker, Joan
    Publication type:
    Article

  • Putting one-to-one marketing to work: Personalization, customization, and choice.

    Published in:
    Marketing Letters, 2008, v. 19, n. 3/4, p. 305, doi. 10.1007/s11002-008-9056-z
    By:
    • Arora, Neeraj;
    • Dreze, Xavier;
    • Ghose, Anindya;
    • Hess, James;
    • Iyengar, Raghuram;
    • Jing, Bing;
    • Joshi, Yogesh;
    • Kumar, V.;
    • Lurie, Nicholas;
    • Neslin, Scott;
    • Sajeesh, S.;
    • Su, Meng;
    • Syam, Niladri;
    • Thomas, Jacquelyn;
    • Zhang, Z.
    Publication type:
    Article