Found: 18
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The Meaning of 'Light' and 'Ultralight' Cigarettes: A Commentary on Smith, Stutts, and Zank.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 223, doi. 10.1509/jppm.11.142
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- Article
An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 206, doi. 10.1509/jppm.09.022
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- Article
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 159, doi. 10.1509/jppm.11.049
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- Article
Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 305, doi. 10.1509/jppm.12.055
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- Article
Evidence on the Effects of Mandatory Disclaimers in Advertising.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 293, doi. 10.1509/jppm.12.053
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- Article
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 254, doi. 10.1509/jppm.10.122
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- Article
Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 232, doi. 10.1509/jppm.10.104
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- Article
Marketing and Public Policy: Transformative Research in Developing Markets.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 178, doi. 10.1509/jppm.11.007
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- Article
Sound Disclosures: Assessing When a Disclosure Is Worthwhile.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 313, doi. 10.1509/jppm.12.047
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- Article
Subject and Author Index 2012 (Volume 31).
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 326, doi. 10.1509/jppm.31.2.326
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- Article
Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 284, doi. 10.1509/jppm.10.106
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- Article
A Coconstructed World: Adolescent Self-Socialization on the Internet.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 240, doi. 10.1509/jppm.08.043
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- Article
Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 185, doi. 10.1509/jppm.10.054
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- Article
Collectible Toys as Marketing Tools: Understanding Preschool Children's Responses to Foods Paired with Premiums.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 195, doi. 10.1509/jppm.10.067
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- Article
Editorial Board and Journal Information.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. i, doi. 10.1509/jppm.31.2.i
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- Article
Targeting Social Messages with Emotions of Change: The Call for Optimism.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 269, doi. 10.1509/jppm.11.098
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- Article
Compelled Speech and the Case for Judicial Engagement.
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 323, doi. 10.1509/jppm.12.111
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- Article
Should We Put a Price on Free Speech?
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- Journal of Public Policy & Marketing, 2012, v. 31, n. 2, p. 325, doi. 10.1509/jppm.12.112
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- Article