Found: 19
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The life course paradigm and consumer behavior: Research frontiers and future directions.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 2034, doi. 10.1002/mar.21586
- Publication type:
- Article
The atypicality of sustainable luxury products.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1990, doi. 10.1002/mar.21559
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- Article
Increasing brand awareness: Memory for short audio ads.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1960, doi. 10.1002/mar.21558
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- Article
How scarcity and thinking styles boost referral effectiveness.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1928, doi. 10.1002/mar.21557
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Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2102, doi. 10.1002/mar.21555
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- Article
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1942, doi. 10.1002/mar.21554
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- Article
Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2089, doi. 10.1002/mar.21553
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- Publication type:
- Article
The closer I am, the safer I feel: The "distance proximity effect" of COVID‐19 pandemic on individuals' risk assessment and irrational consumption.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2006, doi. 10.1002/mar.21552
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How does money phrasing influence intention to donate: The role of construal level and fit.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1911, doi. 10.1002/mar.21551
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- Article
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2142, doi. 10.1002/mar.21550
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- Article
Brand narratives: Content and consequences among heritage brands.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1867, doi. 10.1002/mar.21543
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The shape effect: Round shapes increase consumers' preference for hedonic foods.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2051, doi. 10.1002/mar.21547
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- Publication type:
- Article
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1881, doi. 10.1002/mar.21546
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- Publication type:
- Article
Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2122, doi. 10.1002/mar.21545
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- Publication type:
- Article
The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2019, doi. 10.1002/mar.21544
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- Article
Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 1895, doi. 10.1002/mar.21549
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- Article
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks.
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- Psychology & Marketing, 2021, v. 38, n. 11, p. 2073, doi. 10.1002/mar.21541
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- Publication type:
- Article
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 1973, doi. 10.1002/mar.21539
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- Article
Issue Information.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 1863, doi. 10.1002/mar.21382
- Publication type:
- Article