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CONFERENCES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 69
- Publication type:
- Article
PUBLICATIONS.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 63
- Publication type:
- Article
FROM THE EDITOR.
- Published in:
- 1985
- By:
- Publication type:
- Editorial
HEALTH CARE MARKETING ABSTRACTS.
- Published in:
- 1985
- Publication type:
- Abstract
HMO Development Patterns of Prospects -- A Comparative Analysis of HMOs.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
WHAT DEWEY DIDN'T TELL US: A CLOSER LOOK AT OUR BASIC ASSUMPTIONS IN MARKETING HEALTH SERVICES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 59
- By:
- Publication type:
- Article
A METHOD FOR INVESTIGATING CONSUMERS' PERSPECTIVES ON HEALTH CARE: HEALTH PROMOTION A CASE ILLUSTRATION.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 51
- By:
- Publication type:
- Article
PHYSICIANS AND ADVERTISING.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 39
- By:
- Publication type:
- Article
STRATEGIC MARKETING APPLICATIONS OF CONJOINT ANALYSIS: AN HMO PERSPECTIVE.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 27
- By:
- Publication type:
- Article
USING IMPORTANCE -- PERFORMANCE ANALYSIS TO DEVELOP HEALTH CARE MARKETING STRATEGIES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 19
- By:
- Publication type:
- Article
MARKETING FACTORS AFFECTING PHYSICIAN CHOICE AS RELATED TO CONSUMERS' EXTENT OF USE AND PREDISPOSITION TOWARD USE OF PHYSICIAN SERVICES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 7
- By:
- Publication type:
- Article
MARKETING IS NOT NEW TO MANY PHYSICIANS AND DENTISTS.
- Published in:
- 1985
- By:
- Publication type:
- Editorial