Found: 11
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The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 1, doi. 10.1287/mksc.2015.0974
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- Publication type:
- Article
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 142, doi. 10.1287/mksc.2015.0961
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- Article
An Analysis and Visualization Methodology for Identifying and Testing Market Structure.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 182, doi. 10.1287/mksc.2015.0958
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- Article
The Strategic Role of Exchange Promotions.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 93, doi. 10.1287/mksc.2015.0955
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- Article
Estimation of Beauty Contest Auctions.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 27, doi. 10.1287/mksc.2015.0929
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- Article
Turf Wars: Product Line Strategies in Competitive Markets.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 128, doi. 10.1287/mksc.2015.0945
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- Article
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 158, doi. 10.1287/mksc.2015.0925
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- Article
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition.
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- Marketing Science, 2016, v. 35, n. 1, p. 113, doi. 10.1287/mksc.2015.0918
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- Article
Will a Fat Tax Work?
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 10, doi. 10.1287/mksc.2015.0917
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- Article
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 55, doi. 10.1287/mksc.2015.0910
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- Publication type:
- Article
Impact of Competition on Product Decisions: Movie Choices of Exhibitors.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 73, doi. 10.1287/mksc.2015.0909
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- Publication type:
- Article