Found: 13
Select item for more details and to access through your institution.
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 240, doi. 10.1007/s11747-023-00930-w
- By:
- Publication type:
- Article
Correction to: Uncertainty marketing tactics: An overview and a unifying framework.
- Published in:
- 2024
- By:
- Publication type:
- Correction Notice
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers.
- Published in:
- 2024
- By:
- Publication type:
- Correction Notice
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 217, doi. 10.1007/s11747-023-00946-2
- By:
- Publication type:
- Article
Access-based customer journeys.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 24, doi. 10.1007/s11747-023-00942-6
- By:
- Publication type:
- Article
Uncertainty marketing tactics: An overview and a unifying framework.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 1, doi. 10.1007/s11747-023-00941-7
- By:
- Publication type:
- Article
Do consumers benefit from national-brand listings by hard discounters?
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 97, doi. 10.1007/s11747-023-00937-3
- By:
- Publication type:
- Article
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 119, doi. 10.1007/s11747-023-00932-8
- By:
- Publication type:
- Article
Immunizing customers against negative brand-related information.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 140, doi. 10.1007/s11747-023-00929-3
- By:
- Publication type:
- Article
Feeling the values: How pride and awe differentially enhance consumers' sustainable behavioral intentions.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 75, doi. 10.1007/s11747-023-00928-4
- By:
- Publication type:
- Article
Personalized email marketing in loyalty programs: The role of multidimensional construal levels.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 196, doi. 10.1007/s11747-023-00927-5
- By:
- Publication type:
- Article
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 164, doi. 10.1007/s11747-023-00926-6
- By:
- Publication type:
- Article
Brand loyalty in the face of stockouts.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 44, doi. 10.1007/s11747-023-00924-8
- By:
- Publication type:
- Article