Found: 7
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On the Optimality of Delegating Pricing Authority to the Sales Force.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 62, doi. 10.1509/jmkg.65.1.62.18134
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- Article
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 44, doi. 10.1509/jmkg.65.1.44.18130
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- Article
Exploring New Worlds: The Challenge of Global Marketing.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 103
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- Article
Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions.
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- Journal of Marketing, 2001, v. 65, n. 1, p. 71, doi. 10.1509/jmkg.65.1.71.18132
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- Article
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 15, doi. 10.1509/jmkg.65.1.15.18129
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- Article
Buyer-Supplier Relationships and Customer Firm Costs.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 29, doi. 10.1509/jmkg.65.1.29.18136
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- Article
Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 1, doi. 10.1509/jmkg.65.1.1.18133
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- Article