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REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 85
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- Publication type:
- Article
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 91
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- Publication type:
- Article
REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 88
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- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 87
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- Publication type:
- Article
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 87
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- Publication type:
- Article
CONTEMPORARY MARKETING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
THE BASIC MARKETING COURSE.
- Published in:
- 1974
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- Publication type:
- Book Review
CONSUMER BEHAVIOR.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
ADVERTISING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
BUSINESS LOGISTICS/CASE PROBLEMS IN BUSINESS LOGISTICS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
METATHEORY AND CONSUMER RESEARCH.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
FUNDAMENTALS OF MARKETING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING MANAGER'S HANDBOOK.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
PANEL ANALYSIS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
Marketing Activities in the Service Industries.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394
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- Publication type:
- Article
GROCERIES IN THE GHETTO.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING TODAY.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
SURVEY RESEARCH.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
ECONOMICS AND THE PUBLIC PURPOSE.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
CONSUMERISM, THE ETERNAL TRIANGLE.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 82
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- Publication type:
- Article
Marketing as an Organized Behavioral System of Exchange.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 77, doi. 10.2307/1250397
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- Publication type:
- Article
The Identity Crisis in Marketing.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 73, doi. 10.2307/1250396
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- Publication type:
- Article
Social Marketing: Confusion Compounded.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 70, doi. 10.2307/1250395
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- Publication type:
- Article
MARKETING ABSTRACTS.
- Published in:
- 1974
- By:
- Publication type:
- Abstract
Environmental Information Systems for Strategic Marketing Planning.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 35, doi. 10.2307/1250389
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- Publication type:
- Article
Market Share Strategy and the Product Life Cycle.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 29, doi. 10.2307/1250388
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- Publication type:
- Article
Purchasing Roles in the U.S. Family, 1955 and 1973.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 61, doi. 10.2307/1250393
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- Publication type:
- Article
Women's Role Portrayal Preferences in Advertisements: An Empirical Study.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 41, doi. 10.2307/1250390
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- Publication type:
- Article
Market Segmentation Using Models of Multidimensional Purchasing Behavior.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 17, doi. 10.2307/1250387
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- Publication type:
- Article
Toward More Successful Venture Management.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 56, doi. 10.2307/1250392
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- Publication type:
- Article
Management by Objectives in Marketing: Philosophy, Process, and Problems.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 47, doi. 10.2307/1250391
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- Publication type:
- Article
Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 8, doi. 10.2307/1250386
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- Publication type:
- Article
Societal Marketing: A Businessman's Perspective.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 2, doi. 10.2307/1250385
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- Publication type:
- Article
From the Editor.
- Published in:
- 1974
- By:
- Publication type:
- Editorial