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Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology.
- Published in:
- Interdisciplinary Journal of Management Studies, 2024, v. 17, n. 2, p. 393, doi. 10.22059/ijms.2023.337628.674912
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- Article
The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization.
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- Social Sciences (2076-0760), 2024, v. 13, n. 8, p. 383, doi. 10.3390/socsci13080383
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- Article
SPORTS AND ESPORTS AS CONDUITS FOR GAMBLING: THE LEGAL REGULATION OF GAMBLING ADVERTISING IN AUSTRALIA.
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- University of Queensland Law Journal, 2023, v. 42, n. 2, p. 191, doi. 10.38127/uqlj.v42i2.8179
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- Article
Emotions as Drivers of Empowerment and Destigmatization in Disability Sport.
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- Advances in Consumer Research, 2022, v. 50, p. 114
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- Article
Of Smart Phones and Facebook: Social Media's Changing Legal Landscape Provides Cautionary Tales of "Pinterest" for Sport Organizations.
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- Journal of Legal Aspects of Sport, 2015, v. 25, n. 2, p. 123, doi. 10.1123/jlas.2014-0019
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- Article
Facebook Likes and Sport Brand Image: An Empirical Examination of the National Advertising Division's Coastal Contacts' Decision.
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- Journal of Legal Aspects of Sport, 2015, v. 25, n. 2, p. 104, doi. 10.1123/jlas.2014-0018
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- Article
Do university sports function as advertising in the Japanese higher education market? An analysis of the Hakone Ekiden long‐distance relay road race.
- Published in:
- Pacific Economic Review, 2019, v. 24, n. 5, p. 642, doi. 10.1111/1468-0106.12316
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- Article
Analiza učinka spletnega oglaševanja na pridobivanje novih uporabnikov fitnes centra.
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- Revija Šport, 2021, v. 69, n. 3/4, p. 207
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- Article
Kreativnost pri oglaševanju v športu.
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- Revija Šport, 2021, v. 69, n. 3/4, p. 29
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- Article
Can Advertising Make Free-to-Air Broadcasting More Profitable Than Pay-TV?
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- International Journal of Sport Finance, 2012, v. 7, n. 4, p. 358
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- Article
Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising.
- Published in:
- Communication & Sport, 2024, v. 12, n. 2, p. 298, doi. 10.1177/21674795221147526
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- Article
How Nissin Represented Naomi Osaka: Race, Gender, and Sport in Japanese Advertising.
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- Communication & Sport, 2022, v. 10, n. 4, p. 594, doi. 10.1177/21674795211040213
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- Article
Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos.
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- Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2024, v. 51, p. 700
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- Article
Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns.
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- Sport Marketing Quarterly, 2016, v. 25, n. 4, p. 212
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- Publication type:
- Article
Ad Nauseam? Sports Fans5 Acceptance of Commercial Messages During Televised Sporting Events.
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- Sport Marketing Quarterly, 2013, v. 22, n. 4, p. 193
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- Article
Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review.
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- Addicta: The Turkish Journal on Addictions, 2021, v. 8, n. 3, p. 201, doi. 10.5152/ADDICTA.2022.21080
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- Article
Mapping Youth Awareness of Sports Betting Advertising During the 2022 FIFA World Cup.
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- Journal of Gambling Studies, 2024, v. 40, n. 3, p. 1539, doi. 10.1007/s10899-024-10299-2
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- Article
The Relevance of Marketing in Sports Betting Perceptions and Behaviors Across Different age Groups.
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- Journal of Gambling Studies, 2024, v. 40, n. 3, p. 1171, doi. 10.1007/s10899-024-10295-6
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- Article
Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising.
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- 2018
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- Publication type:
- journal article
Are You Paying Attention?
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- Alternatives Journal (AJ) - Canada's Environmental Voice, 2021, v. 46, n. 1, p. 10
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- Article
CULTURAL PREFERENCES FOR VISUAL AND VERBAL COMMUNICATION STYLES IN SPORT ADVERTISEMENTS.
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- South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, n. 2, p. 199
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- Article
Reaching Millennials: Implications for Advertisers of Competitive Sporting Events that Use Animals.
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- Journal of Applied Communications, 2016, v. 100, n. 2, p. 73, doi. 10.4148/1051-0834.1031
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- Article
Sports Marketing and Conceptual Evolution: A Bibliometric Analysis.
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- SAGE Open, 2023, v. 13, n. 2, p. 1, doi. 10.1177/21582440231192915
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- Article
РЕКЛАМА В УКРАЇНСЬКІЙ СПОРТИВНІЙ ПРЕСІ СХІДНОЇ ГАЛИЧИНИ 1920-Х – 1930-Х РР.
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- Hileya: Scientific Bulletin / Gileya, 2021, n. 164, p. 32
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- Publication type:
- Article
Jóvenes y publicidad de apuestas deportivas online. La experiencia española en torno a la regulación de 2021.
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- Correspondencias & Analisis, 2022, n. 15, p. 105, doi. 10.24265/cian.2022.n15.05
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- Publication type:
- Article
Gambling advertising on Twitter before, during and after the initial Australian COVID-19 lockdown.
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- Journal of Behavioral Addictions, 2023, v. 12, n. 2, p. 557, doi. 10.1556/2006.2023.00020
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- Article
Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements.
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- Journal of Behavioral Addictions, 2017, v. 6, n. 4, p. 658, doi. 10.1556/2006.6.2017.062
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- Publication type:
- Article
Influence of body movements of sports model on the advertising effect of sports clothing print network in the internet context.
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- Current Psychology, 2024, v. 43, n. 36, p. 28738, doi. 10.1007/s12144-024-06501-8
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- Article
SPOR MARKALARI VE ÜNİVERSİTE ÖĞRENCİLERİNİN MARKA TERCİHLERİ ÜZERİNE BİR ARAŞTIRMA.
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- Nigde University Journal of Physical Education & Sport Sciences / Nigde Üniversitesi Beden Egitimi ve Spor Bilimleri Dergisi, 2020, v. 14, n. 1, p. 38
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- Article
Features in this issue.
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- Journal of the Royal College of Physicians of Edinburgh, 2023, v. 53, n. 4, p. 229, doi. 10.1177/14782715231220517
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- Article
Should alcohol marketing be restricted? Scotland should follow other European countries in banning alcohol sports advertising.
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- Journal of the Royal College of Physicians of Edinburgh, 2023, v. 53, n. 4, p. 230, doi. 10.1177/14782715231207907
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- Publication type:
- Article
SPORTS BETTING BLITZ: ADVERTISING INUNDATION IN THE U.S. MARKET POST-PASPA AND STEPS OPERATORS CAN TAKE TO AVOID FURTHER REGULATION AND LEGISLATION.
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- UNLV Gaming Law Journal, 2022, v. 13, n. 1, p. 79
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- Article
The mediated live experience and the spatial reconfiguration of the sport act.
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- Romanian Journal of Communication & Public Relations, 2014, v. 16, n. 3, p. 35
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- Article
Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising.
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- European Food & Feed Law Review, 2014, v. 9, n. 5, p. 328
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- Article
Sports Marketing: Changing the Game.
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- Journal of Marketing & Communication, 2013, v. 8, n. 3, p. 62
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- Article
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts.
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- Journal of Sport Management, 2023, v. 37, n. 4, p. 290, doi. 10.1123/jsm.2022-0206
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- Article
"If You Ain't First, You're Last!" Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses.
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- Journal of Sport Management, 2021, v. 35, n. 2, p. 158, doi. 10.1123/jsm.2019-0445
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- Publication type:
- Article
Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation.
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- Journal of Sport Management, 2019, v. 33, n. 1, p. 37, doi. 10.1123/jsm.2018-0164
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- Article
The Effects of Sexualized and Violent Presentations of Women in Combat Sport.
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- Journal of Sport Management, 2017, v. 31, n. 6, p. 533, doi. 10.1123/jsm.2016-0333
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- Article
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness.
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- Journal of Sport Management, 2012, v. 26, n. 5, p. 363, doi. 10.1123/jsm.26.5.363
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- Article
Insolvency in French Soccer.
- Published in:
- Journal of Sports Economics, 2018, v. 19, n. 5, p. 603, doi. 10.1177/1527002516674510
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- Article
The Game Is Good at the Top.
- Published in:
- Journal of Sports Economics, 2018, v. 19, n. 5, p. 645, doi. 10.1177/1527002516673407
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- Publication type:
- Article
Service-Learning: A Case of Providing Benefits to all Parties.
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- Australasian Journal of University-Community Engagement, 2013, v. 8, n. 2, p. 15
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- Publication type:
- Article
Finding empirical synergy between athlete-endorser brand-fit, brand association and brand purchase intentions.
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- African Journal for Physical, Health Education, Recreation & Dance, 2015, v. 21, n. 1:1, p. 186
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- Publication type:
- Article
BRANDS TAKING A PUBLIC STAND: A KEYWORD ANALYSIS OF BRAND ACTIVISM.
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- Market / Trziste, 2024, v. 36, n. 1, p. 7, doi. 10.22598/mt/2024.36.1.7
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- Publication type:
- Article
Sports Betting Advertising: A Systematic Review of Content Analysis Studies.
- Published in:
- International Journal of Mental Health & Addiction, 2023, v. 21, n. 5, p. 3076, doi. 10.1007/s11469-022-00775-4
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- Publication type:
- Article
A Thematic Analysis of Sports Bettors' Perceptions of Sports Betting Marketing Strategies in the UK.
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- International Journal of Mental Health & Addiction, 2022, v. 20, n. 2, p. 800, doi. 10.1007/s11469-020-00405-x
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- Publication type:
- Article
LEGAL AND PRACTICAL BARRIERS TO THE VIABILITY OF TRADITIONAL ESPORTS TITLES AS OLYMPIC MEDALING SPORTS.
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- Marquette Sports Law Review, 2021, v. 32, n. 1, p. 333
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- Publication type:
- Article
COMPETITOR REGULATION OF SPONSORED CONTENT IN THE NEW SPORTS CONTENT MEDIA ECONOMY.
- Published in:
- Marquette Sports Law Review, 2014, v. 25, n. 1, p. 253
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- Publication type:
- Article
SYMPOSIUM: SPORTS LAW: MARQUETTE UNIVERSITY LAW SCHOOL FACULTY PERSPECTIVES.
- Published in:
- Marquette Sports Law Review, 2014, v. 25, n. 1, p. 1
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- Publication type:
- Article