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Revisión descriptiva sobre impacto del COVID-19 en la gestión administrativa y de mercadeo en las PYMES.
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- Investigium IRE: Ciencias Sociales y Humanas, 2024, v. 15, n. 1, p. 57, doi. 10.15658/INVESTIGIUMIRE.241501.04
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- Article
Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark HEATHER SAVIGNY AND MICK TEMPLE THE MEDIA AND POLITICAL MARKETING.
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- Political Studies, 2010, v. 58, n. 5, p. 1049, doi. 10.1111/j.1467-9248.2010.00830.x
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- Article
USING IMPORTANCE -- PERFORMANCE ANALYSIS TO DEVELOP HEALTH CARE MARKETING STRATEGIES.
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- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 19
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- Article
Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review.
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- Central European Management Journal, 2022, v. 30, n. 3, p. 112, doi. 10.7206/cemj.2658-0845.84
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- Article
Avusturya İktisat Okulu ve Eugen Schmalenbach'ın Görüşleri Temelinde Dinamik Bilanço Teorisi1.
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- Efil Journal of Economic Research / Efil Ekonomi Araştırmaları Dergisi, 2022, v. 5, n. 3, p. 52
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- Article
L'approche du genre pour comprendre l'achat des biens durables à gain de temps: cas des femmes tunisiennes en l'an 2000.
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- Revue des Sciences de Gestion, 2008, n. 229, p. 29, doi. 10.1051/larsg:2008004
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- Article
SUBJUGATED AND DISQUALIFIED KNOWLEDGE IN MARKETING THEORY: HISTORICAL STRUGGLES AND THE CONDITIONS OF REPUDIATION.
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- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 86, doi. 10.4025/rimar.v13i2.67574
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- Article
Low Prices Are Just the Beginning: Price Image in Retail Management.
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- Journal of Marketing, 2013, v. 77, n. 6, p. 1, doi. 10.1509/jm.08.0204
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- Article
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 87, doi. 10.1509/jm.11.0560
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- Article
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 52, doi. 10.1509/jm.10.0047
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- Article
Relationship Velocity: Toward A Theory of Relationship Dynamics.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 13, doi. 10.1509/jm.11.0219
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- Publication type:
- Article
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 31, doi. 10.1509/jm.10.0229
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- Article
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.
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- Journal of Marketing, 2010, v. 74, n. 2, p. 20, doi. 10.1509/jmkg.74.2.20
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- Publication type:
- Article
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 244, doi. 10.1509/jmkg.73.6.244
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- Article
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 4, doi. 10.1509/jmkg.73.4.4
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- Publication type:
- Article
The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?
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- Journal of Marketing, 2007, v. 71, n. 3, p. 124, doi. 10.1509/jmkg.71.3.124
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- Article
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related.
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- Journal of Marketing, 1992, v. 56, n. 3, p. 1, doi. 10.1177/002224299205600301
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- Article
From the Editor.
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- Journal of Marketing, 1988, v. 52, n. 3, p. 1, doi. 10.1177/002224298805200301
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- Article
The Politics of Marketing: Analyzing the Parallel Political Marketplace.
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- Journal of Marketing, 1986, v. 50, n. 1, p. 40, doi. 10.1177/002224298605000104
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- Article
Casual Attributions and Expectancy Estimates: A Framework for Understanding the Dynamics of Salesforce Motivation.
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- Journal of Marketing, 1986, v. 50, n. 1, p. 75, doi. 10.1177/002224298605000107
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- Publication type:
- Article
Symbiotic Marketing Revisited.
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- Journal of Marketing, 1986, v. 50, n. 1, p. 7, doi. 10.1177/002224298605000101
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- Article
Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction.
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- Journal of Marketing, 1985, v. 49, n. 4, p. 23, doi. 10.1177/002224298504900402
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- Publication type:
- Article
A Conceptual Model of Service Quality and Its Implications for Future Research.
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- Journal of Marketing, 1985, v. 49, n. 4, p. 41, doi. 10.1177/002224298504900403
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- Article
A Contingency Framework for Understanding Ethical Decision Making in Marketing.
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- Journal of Marketing, 1985, v. 49, n. 3, p. 87, doi. 10.1177/002224298504900308
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- Article
On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving.
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- Journal of Marketing, 1985, v. 49, n. 3, p. 11, doi. 10.1177/002224298504900302
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- Publication type:
- Article
A Boundary Theory Investigation of the Product Manager's Role.
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- Journal of Marketing, 1985, v. 49, n. 1, p. 26, doi. 10.1177/002224298504900103
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- Publication type:
- Article
Contemporary Research in Marketing in Denmark.
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- Journal of Marketing, 1981, v. 45, n. 3, p. 214, doi. 10.1177/002224298104500321
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- Article
Marketing Developments in Japan.
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- Journal of Marketing, 1981, v. 45, n. 3, p. 206, doi. 10.2307/1251556
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- Publication type:
- Article
6.0 MARKETING HISTORY AND THEORY.
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- 1980
- Publication type:
- Abstract
6.0 MARKETING HISTORY AND THEORY.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 1, p. 104
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- Publication type:
- Article
TOWARD A CONCEPT OF DOMESTICATED MARKETS.
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- Journal of Marketing, 1979, v. 43, n. 4, p. 69, doi. 10.2307/1250272
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- Publication type:
- Article
Comment...
- Published in:
- 1979
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- Publication type:
- Bibliography
THE EFFECTIVENESS OF MARKETING'S "R&D" FOR MARKETING MANAGEMENT: AN ASSESSMENT.
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- Journal of Marketing, 1979, v. 43, n. 1, p. 17, doi. 10.1177/002224297904300102
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- Article
HOW BROAD SHOULD THE MARKETING CONCEPT BE?
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- 1978
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- Publication type:
- Editorial
MANAGEMENT SCIENCE IN INDUSTRIAL MARKETING.
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- Journal of Marketing, 1978, v. 42, n. 1, p. 21, doi. 10.2307/1250324
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- Publication type:
- Article
Macromarketing.
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- Journal of Marketing, 1977, v. 41, n. 4, p. 17, doi. 10.2307/1250229
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- Publication type:
- Article
LETTERS TO THE EDITOR.
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- 1977
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- Letter
Creative Scanner.
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- Journal of Marketing, 1977, v. 41, n. 4, p. 9
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- Publication type:
- Article
Limit Pricing Theory as a Basis for Anti-Merger Policy.
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- Journal of Marketing, 1977, v. 41, n. 2, p. 91, doi. 10.1177/002224297704100223
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- Publication type:
- Article
LETTERS TO THE EDITOR.
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- 1977
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- Publication type:
- Letter
7. MARKETING EDUCATION.
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- 1977
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- Abstract
6. MARKETING HISTORY AND THEORY.
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- 1977
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- Publication type:
- Abstract
Contributions to the Marketing Discipline.
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- Journal of Marketing, 1976, v. 40, n. 3, p. 74, doi. 10.1177/002224297604000317
- Publication type:
- Article
Marketing as Exchange.
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- Journal of Marketing, 1975, v. 39, n. 4, p. 32, doi. 10.1177/002224297503900405
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- Article
Marketing in Poland in the 1970s: Significant Progress.
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- Journal of Marketing, 1975, v. 39, n. 4, p. 47, doi. 10.1177/002224297503900407
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- Publication type:
- Article
22. THEORY IN MARKETING.
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- 1975
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- Publication type:
- Abstract
Marketing as an Organized Behavioral System of Exchange.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 77, doi. 10.2307/1250397
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- Publication type:
- Article
The Identity Crisis in Marketing.
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- Journal of Marketing, 1974, v. 38, n. 4, p. 73, doi. 10.2307/1250396
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- Publication type:
- Article
Toward More Successful Venture Management.
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- Journal of Marketing, 1974, v. 38, n. 4, p. 56, doi. 10.2307/1250392
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- Publication type:
- Article
An Analysis of Catalog Buying Behavior.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 3, p. 47, doi. 10.1177/002224297403800308
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- Publication type:
- Article