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- Published in:
- Public Relations Tactics, 1995, v. 2, n. 10, p. 10
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- Publication type:
- Article
It absolutely, positively had to get there overnight.
- Published in:
- Public Relations Tactics, 1995, v. 2, n. 10, p. 8
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- Publication type:
- Article
ESCALATION TENDENCIES OF ADVERTISING.
- Published in:
- Oxford Bulletin of Economics & Statistics, 1978, v. 40, n. 2, p. 153, doi. 10.1111/j.1468-0084.1978.mp40002004.x
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- Publication type:
- Article
Does Advertising Affect Your Nurses?
- Published in:
- Journal of Health Care Marketing, 1992, v. 12, n. 3, p. 24
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- Publication type:
- Article
RESOURCE GUIDE.
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- Journal of Health Care Marketing, 1984, v. 4, n. 3, p. 63
- Publication type:
- Article
HEALTH CARE MARKETING: AN ASSESSMENT AND LOOK TO THE FUTURE.
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- 1982
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- Publication type:
- Editorial
THE FUTURE OF ADVERTISING: A HOSPITAL PERSPECTIVE.
- Published in:
- Journal of Health Care Marketing, 1982, v. 2, n. 3, p. 39
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- Publication type:
- Article
A CONCENTRATION INEQUALITY FOR THE K-MEDIAN PROBLEM.
- Published in:
- Mathematics of Operations Research, 1989, v. 14, n. 2, p. 189, doi. 10.1287/moor.14.2.189
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- Publication type:
- Article
The 70% Majority: Enduring Consumer Beliefs About Advertising.
- Published in:
- Journal of Public Policy & Marketing, 1994, v. 13, n. 2, p. 228
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- Publication type:
- Article
Public Relations in State Government: A Typology of Management Styles.
- Published in:
- Journalism Quarterly, 1985, v. 62, n. 2, p. 304, doi. 10.1177/107769908506200212
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- Article
A Class Action Suit As Public Relations.
- Published in:
- Journalism Quarterly, 1985, v. 62, n. 1, p. 150, doi. 10.1177/107769908506200127
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- Publication type:
- Article
Nostalgia and Consumer Sentiment.
- Published in:
- Journalism Quarterly, 1983, v. 60, n. 1, p. 81, doi. 10.1177/107769908306000113
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- Publication type:
- Article
Puffery and Readership Of Magazine Ads.
- Published in:
- Journalism Quarterly, 1982, v. 59, n. 4, p. 645, doi. 10.1177/107769908205900419
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- Publication type:
- Article
PRSA Adopts Statement on Practice of PR.
- Published in:
- Journalism Quarterly, 1982, v. 59, n. 4, p. 547
- Publication type:
- Article
Advertising in China: Its Policy, Practice and Evolution.
- Published in:
- Journalism Quarterly, 1982, v. 59, n. 1, p. 40, doi. 10.1177/107769908205900106
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- Publication type:
- Article
Advertising Agency Practitioners' Perceptions of Ethical Decisions.
- Published in:
- Journalism Quarterly, 1980, v. 57, n. 3, p. 425, doi. 10.1177/107769908005700307
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- Publication type:
- Article
New U.S. Supreme Court Philosophy on Advertising Faces Opposition.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 3, p. 540, doi. 10.1177/107769907905600311
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- Publication type:
- Article
Articles on Mass Communication in U.S. and Foreign Journals.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 2, p. 433, doi. 10.1177/107769907905600231
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- Publication type:
- Article
The Effects of Televised Political Ads in the 1975 Chicago Mayoral Election.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 2, p. 336, doi. 10.1177/107769907905600216
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- Publication type:
- Article
Advertising Content: Persuasion, Information or Intimidation?.
- Published in:
- Journalism Quarterly, 1977, v. 54, n. 3, p. 482, doi. 10.1177/107769907705400306
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- Publication type:
- Article
Differential Effects of Three Media in a News-Gathering Situation.
- Published in:
- Journalism Quarterly, 1977, v. 54, n. 3, p. 498, doi. 10.1177/107769907705400308
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- Publication type:
- Article
Student and Public Reaction to a Corporate Magazine.
- Published in:
- Journalism Quarterly, 1976, v. 53, n. 2, p. 337, doi. 10.1177/107769907605300225
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- Publication type:
- Article
Advertising in the Soviet Union: Growth of a New Media Industry.
- Published in:
- Journalism Quarterly, 1976, v. 53, n. 1, p. 80, doi. 10.1177/107769907605300112
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- Publication type:
- Article
Meta-Analyses of Attitudes Toward Advertising by Professionals.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 95, doi. 10.1177/002224298805200309
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- Publication type:
- Article
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 134
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- Publication type:
- Article
THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 3, p. 17, doi. 10.1177/002224298004400303
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- Publication type:
- Article
Marketing Issues.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
PUFFERY AND MAGAZINE AD READERSHIP.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 2, p. 78, doi. 10.1177/002224298004400209
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- Publication type:
- Article
Regulation of Retail Newspaper Advertising .
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 29, doi. 10.1177/002224297604000305
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- Publication type:
- Article
4. Communication and Public Relations.
- Published in:
- 1968
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- Publication type:
- Abstract
4. Communication and Public Relations.
- Published in:
- 1966
- Publication type:
- Abstract
Measuring Industrial Advertising.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 51, doi. 10.2307/1249702
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- Publication type:
- Article
Can Industrial Product Publicity Be Measured?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 3, p. 54, doi. 10.2307/1248546
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- Publication type:
- Article
A "Systems Approach" to Industrial Marketing Communications.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412
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- Publication type:
- Article
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
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- Publication type:
- Editorial
First Things First In Industrial Advertising.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 71, doi. 10.1177/002224296402800218
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- Publication type:
- Article
Effective Techniques In Industrial Marketing Research.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 57, doi. 10.2307/1248892
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- Publication type:
- Article
Advertising--A Critic's View.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 10, doi. 10.2307/1248332
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- Publication type:
- Article
ADVERTISING EFFECTIVENESS--HOW CAN IT BE MEASURED?
- Published in:
- Journal of Marketing, 1958, v. 22, n. 3, p. 241, doi. 10.2307/1247115
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- Publication type:
- Article
DEAN LOCKLEY'S ADVERTISING PRINCIPLES.
- Published in:
- 1955
- By:
- Publication type:
- Editorial
Company level localization and public affairs officers' educational background in Switzerland.
- Published in:
- Journal of Public Affairs (14723891), 2015, v. 15, n. 1, p. 98, doi. 10.1002/pa.1525
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- Publication type:
- Article
Public affairs in Hungary today: summarized through the eyes of a practitioner.
- Published in:
- Journal of Public Affairs (14723891), 2014, v. 14, n. 1, p. 18, doi. 10.1002/pa.1501
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- Article
Promoting eco manufacturing: an Australian case.
- Published in:
- Journal of Public Affairs (14723891), 2008, v. 8, n. 4, p. 233, doi. 10.1002/pa.298
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- Publication type:
- Article
Issue management: process versus progress.
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- Journal of Public Affairs (14723891), 2006, v. 6, n. 1, p. 69, doi. 10.1002/pa.36
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- Publication type:
- Article
Town planning and the public.
- Published in:
- International Social Science Journal, 1966, v. 18, n. 4, p. 539
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- Publication type:
- Article
The Voice of Business: Hill & Knowlton and Postwar Public Relations. (Book)
- Published in:
- 2001
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- Publication type:
- Book Review
Comunicaciones comerciales en España diez años después de la Ley General de Publicidad.
- Published in:
- Comunicación y Sociedad, 1998, v. 11, n. 1, p. 143
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- Publication type:
- Article
Radio Publicidad Burgalesa (1931-1933): la emisora que desplaza a Radio Castilla como pionera de la radiodifusión comercial de Burgos.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 267, doi. 10.1387/zer.25085
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- Publication type:
- Article
Simetrías meta-ficcionales en Agustí Villaronga. Análisis fílmico de Aro Tolbukhin. En la mente del asesino (2002).
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 285, doi. 10.1387/zer.24678
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- Article
La representación de las mujeres en los spots publicitarios españoles (2006-2021). ¿Podemos hablar de femvertising?
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 63, doi. 10.1387/zer.24775
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- Publication type:
- Article