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DWG-Kommunikation in digitaler Transformation: Teil 2: Kern der Kommunikation - Marke, Zielgruppe, Medien und Touchpoints.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 3, p. 68
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- Article
Siegermarken: Der mentale Kontext entscheidet!
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 3, p. 18
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- Article
Ihre Fachmedien im neuen Kleid.
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- Technical Textiles / Technische Textilen, 2023, n. 1, p. 6
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- Article
Application of binary programming theory to product color planning with multiple constraints.
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- Color Research & Application, 2021, v. 46, n. 5, p. 1091, doi. 10.1002/col.22657
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- Article
The strategic interaction between business mode and store brand introduction in a platform-based supply chain.
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- RAIRO: Operations Research (2804-7303), 2023, v. 57, n. 5, p. 2331, doi. 10.1051/ro/2023113
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- Article
Strategic introduction of private brand in the online retail platform.
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- RAIRO: Operations Research (2804-7303), 2023, v. 57, n. 3, p. 1377, doi. 10.1051/ro/2023080
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- Article
Encroachment strategy and revenue-sharing contract for product customization.
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- RAIRO: Operations Research (2804-7303), 2022, v. 56, n. 5, p. 3499, doi. 10.1051/ro/2022160
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- Article
Store-brand introduction and production arrangement in the presence of multiple retailers.
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- RAIRO: Operations Research (2804-7303), 2020, v. 54, n. 3, p. 827, doi. 10.1051/ro/2019035
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- Article
A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo.
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- Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2019, v. 7, n. 13, p. 21, doi. 10.5565/rev/grafica.128
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- Article
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS ON BRAND-RELATED CONSEQUENCES WITH THE MEDIATING ROLE OF CORPORATE BRANDING -- A CASE STUDY FROM THE IRANIAN INSURANCE SECTOR.
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- Forum Scientiae Oeconomia, 2021, v. 9, n. 3, p. 73
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- Article
BUILDING A FAMILY BUSINESS BRAND IN THE CONTEXT OF THE CONCEPT OF STAKEHOLDERORIENTED VALUE.
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- Forum Scientiae Oeconomia, 2019, v. 7, n. 2, p. 37, doi. 10.23762/FSO_VOL7_NO2_3
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- Article
乡村振兴下中小川酒企业发展的机遇及路径研究.
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- China Brewing, 2023, v. 42, n. 7, p. 254, doi. 10.11882/j.issn.0254-5071.2023.07.041
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- Article
Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States.
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- Communication & Society, 2024, v. 37, n. 2, p. 197, doi. 10.15581/003.37.2.197-216
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- Article
Moderating Effects of the Relationship Between Private Label Share and Store Loyalty.
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- Journal of Marketing, 2014, v. 78, n. 2, p. 69, doi. 10.1509/jm.13.0075
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- Article
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 86, doi. 10.1509/jm.11.0566
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- Article
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It??
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- Journal of Marketing, 2012, v. 76, n. 1, p. 1, doi. 10.1509/jm.09.0320
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- Article
Private-Label Use and Store Loyalty.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 19, doi. 10.1509/jmkg.72.6.019
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- Article
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 1, doi. 10.1509/jmkg.71.1.1
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- Article
Revenue Premium as an Outcome Measure of Brand Equity.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 1, doi. 10.1509/jmkg.67.4.1.18688
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- Article
Inducing multiline salespeople to adopt house brands.
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- Journal of Marketing, 1995, v. 59, n. 2, p. 16, doi. 10.1177/002224299505900202
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- Article
Extrinsic and intrinsic cue effects on perceptions of store brand quality.
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- Journal of Marketing, 1994, v. 58, n. 4, p. 28, doi. 10.1177/002224299405800403
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- Article
SEGMENTATION STRATEGIES FOR NEW NATIONAL BRANDS.
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- Journal of Marketing, 1980, v. 44, n. 4, p. 59, doi. 10.1177/002224298004400409
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- Article
Private-label Marketing in the Ice-cream Industry.
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- Journal of Marketing, 1967, v. 31, n. 1, p. 35, doi. 10.2307/1249299
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- Article
WHOLESALE BUYING AND MERCHANDISING.
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- Journal of Marketing, 1949, v. 14, n. 2, p. 178, doi. 10.2307/1247891
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- Article
Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry.
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- Journal of Public Affairs (14723891), 2023, v. 23, n. 1, p. 1, doi. 10.1002/pa.2838
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- Article
How Market Orientation Impacts Customer's Brand Loyalty and Buying Decisions.
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- Journal of Risk & Financial Management, 2022, v. 15, n. 8, p. 357, doi. 10.3390/jrfm15080357
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- Article
The Impact of Brand Equity on Employee's Opportunistic Behavior: A Case Study on Enterprises in Vietnam.
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- Journal of Risk & Financial Management, 2021, v. 14, n. 4, p. 1, doi. 10.3390/jrfm14040164
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- Article
Identifying the Factors Affecting Purchase of Private Label Brands.
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- International Journal of Marketing & Business Communication, 2021, v. 10, n. 3, p. 1
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- Article
KURUMSAL KİMLİK TASARIMLARINDA LOGO, AMBLEM VE ARKETİP İLİŞKİSİ.
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- Dumlupinar University Journal of Social Science / Dumlupinar Üniversitesi Soysyal Bilimler Dergisi, 2022, n. 74, p. 170, doi. 10.51290/dpusbe.1128784
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- Article
KOKU VE MARKA BİLİNİRLİĞİ İLİŞKİSİNİN DEMOGRAFİK FAKTÖRLERE GÖRE İNCELENMESİ: HAZIR GİYİM SEKTÖRÜNDE BİR UYGULAMA.
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- Dumlupinar University Journal of Social Science / Dumlupinar Üniversitesi Soysyal Bilimler Dergisi, 2021, n. 69, p. 39, doi. 10.51290/dpusbe.837579
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- Article
THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND.
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- UTMS Journal of Economics, 2023, v. 14, n. 1, p. 74
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- Article
BRANDING OF PRIVATE LABEL PRODUCTS BY PRODUCT CATEGORY: A MODEL SUGGESTION FOR FMCG MARKET.
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- UTMS Journal of Economics, 2021, v. 12, n. 1, p. 19
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- Article
SUPERMERCADOS DE VIZINHANÇA: GERAÇÃO DE VALOR COM A OFERTA DE MARCAS PRÓPRIAS.
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- Revista Pretexto, 2023, v. 24, n. 2, p. 61
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- Article
A stepping-stone in exploring the narrative about the "Silk Road" in Central Asia.
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- 2022
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- Publication type:
- Book Review
The importance of private brands with the Romanian trade.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, v. 10, n. 2, p. 11
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- Article
A CONTINENTAL RIFT? THE UNITED STATES AND EUROPEAN UNION'S CONTRASTING APPROACHES TO REGULATING THE MONOPOLISTIC BEHAVIOR OF GATEKEEPER PLATFORMS.
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- Brooklyn Journal of Corporate, Financial & Commercial Law, 2022, v. 16, n. 2, p. 249
- Publication type:
- Article
The Visual-Digital Identity of Corporate Brands: A Study of Neuromarketing in Young People from Spain and Portugal.
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- Trípodos, 2020, n. 48, p. 135, doi. 10.51698/tripodos.2020.48p135-151
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- Article
SPOT: A Strategic Life-Cycle-Assessment-Based Methodology and Tool for Cosmetic Product Eco-Design.
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- Sustainability (2071-1050), 2023, v. 15, n. 19, p. 14321, doi. 10.3390/su151914321
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- Article
Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies.
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- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12274, doi. 10.3390/su151612274
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- Article
Brand Premium and Carbon Information Disclosure Strategy: Evidence from China Listed Companies.
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- Sustainability (2071-1050), 2023, v. 15, n. 6, p. 5240, doi. 10.3390/su15065240
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- Article
The Impact of Platform Encroachment on the Manufacturer's Financing Strategy.
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- Sustainability (2071-1050), 2023, v. 15, n. 5, p. 4666, doi. 10.3390/su15054666
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- Article
"We Like That It Matters!": Towards a Socially Sustainable Retail Store Brand Experience.
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- Sustainability (2071-1050), 2022, v. 14, n. 23, p. 16310, doi. 10.3390/su142316310
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- Article
Impacts of Power Structure on Introduction of Green Store Brand.
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- Sustainability (2071-1050), 2022, v. 14, n. 19, p. 11995, doi. 10.3390/su141911995
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- Article
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context.
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- Sustainability (2071-1050), 2022, v. 14, n. 17, p. 10813, doi. 10.3390/su141710813
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- Article
The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel.
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- Sustainability (2071-1050), 2022, v. 14, n. 8, p. N.PAG, doi. 10.3390/su14084526
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- Article
Entrepreneurship, Local Fashion, Tourism Development, and the Hippie Movement: The Case of Adlib Fashion (Ibiza, Spain).
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- Sustainability (2071-1050), 2022, v. 14, n. 7, p. 3890, doi. 10.3390/su14073890
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- Publication type:
- Article
Does Backward Integration Improve Food Safety of the Tea Industry in China in the Post-COVID-19 Era?
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- Sustainability (2071-1050), 2022, v. 14, n. 4, p. N.PAG, doi. 10.3390/su14042323
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- Article
The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia.
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- Sustainability (2071-1050), 2021, v. 13, n. 18, p. 10328, doi. 10.3390/su131810328
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- Publication type:
- Article
Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife.
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- Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7467, doi. 10.3390/su13137467
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- Article
Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach.
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- Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7028, doi. 10.3390/su13137028
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- Article