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COMPETING FOR PATIENTS AND PROFIT.
- Published in:
- Journal of Health Care Marketing, 1996, v. 16, n. 2, p. 30
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- Publication type:
- Article
Decision Support Systems for Health Care Marketing Managers.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 20
- By:
- Publication type:
- Article
A MARKET--BASED APPROACH TO HEALTH CARE FINANCIAL FEASIBILITY STUDIES.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 3, p. 42
- By:
- Publication type:
- Article
ESTIMATING MARKET BOUNDARIES FOR HEALTH CARE FACILITIES AND SERVICES.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 3, p. 15
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- Publication type:
- Article
MARKETING RESEARCH FOR HEALTH SERVICES: UNDERSTANDING AND APPLYING VARIOUS TECHNIQUES.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 1, p. 54
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- Publication type:
- Article
AN INITIAL MARKETING/FINANCIAL SCREEN FOR A MULTIPROGRAM URGENT CARE CENTER.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 61
- By:
- Publication type:
- Article
BACK TO BASICS: ELEMENTS NECESSARY TO ASSURE SUCCESS OF THE HOSPITAL MARKETING FUNCTION.
- Published in:
- 1985
- By:
- Publication type:
- Editorial
THE RETAILING OF HEALTH CARE.
- Published in:
- Journal of Health Care Marketing, 1984, v. 4, n. 4, p. 23
- By:
- Publication type:
- Article
Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 4, doi. 10.1509/jm.12.0314
- By:
- Publication type:
- Article
The Effect of Brand Acquisition and Disposal on Stock Returns.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 38, doi. 10.1509/jm.09.0209
- By:
- Publication type:
- Article
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 63, doi. 10.1509/jmkg.67.3.63.18654
- By:
- Publication type:
- Article
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 100, doi. 10.1509/jmkg.67.1.100.18588
- By:
- Publication type:
- Article
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 77, doi. 10.1509/jmkg.67.1.77.18589
- By:
- Publication type:
- Article
Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 63, doi. 10.1509/jmkg.67.1.63.18595
- By:
- Publication type:
- Article
The Impact of Brand Extension Introduction on Choice.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 1, doi. 10.1509/jmkg.65.4.1.18388
- By:
- Publication type:
- Article
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 19, doi. 10.1509/jmkg.65.2.19.18256
- By:
- Publication type:
- Article
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 15, doi. 10.1509/jmkg.65.1.15.18129
- By:
- Publication type:
- Article
Strategic Marketing Planning for Radically New Products.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 1, p. 1, doi. 10.1509/jmkg.64.1.1.17987
- By:
- Publication type:
- Article
Patterns of credible commitments: Territory and brand selectivity in industrial distribution...
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 19, doi. 10.1177/002224299706100202
- By:
- Publication type:
- Article
The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 21, doi. 10.1177/002224299706100302
- By:
- Publication type:
- Article
Collaborative communication in interfirm relationships: Moderating effects of integration and...
- Published in:
- Journal of Marketing, 1996, v. 60, n. 3, p. 103, doi. 10.1177/002224299606000307
- By:
- Publication type:
- Article
A new approach to country segmentation utilizing multinational diffusion patterns.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 60, doi. 10.2307/1252219
- By:
- Publication type:
- Article
Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 2, p. 18, doi. 10.1177/002224299205600202
- By:
- Publication type:
- Article
Time and Outcome Valuation: Implications for Marketing Decision Making.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 54, doi. 10.1177/002224299105500404
- By:
- Publication type:
- Article
An Adaptive Utility Approach for Improved Use of Marketing Models.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 4, p. 96, doi. 10.1177/002224298805200409
- By:
- Publication type:
- Article
Does Culture Matter? A Cross-Cultural Study of Excecutives' Choice, Decisiveness, and Risk Adjustment in International Marketing.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 4, p. 81, doi. 10.1177/002224298805200408
- By:
- Publication type:
- Article
Buying Group Structure: Constriction at the Top.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 4, p. 89, doi. 10.2307/1251250
- By:
- Publication type:
- Article
International Market Entry and Expansion via Independent or Integrated Channels of Distribution.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 71, doi. 10.2307/1251145
- By:
- Publication type:
- Article
Cognitive Relativism and the Practice of Marketing Science.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 20, doi. 10.2307/1251141
- By:
- Publication type:
- Article
On the Use of Financial Portfolio Theory Marketing Decisions: A Reply to Devinney, Stewart, and Shocker.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 113, doi. 10.1177/002224298504900411
- By:
- Publication type:
- Article
The Organizational Context of Market Research Use.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 4, p. 91, doi. 10.1177/002224298204600410
- By:
- Publication type:
- Article
An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 1, p. 36, doi. 10.1177/002224298204600104
- By:
- Publication type:
- Article
COMMENTARY ON "JUDGMENT BASED MARKETING DECISION MODELS".
- Published in:
- Journal of Marketing, 1981, v. 45, n. 4, p. 24, doi. 10.1177/002224298104500403
- By:
- Publication type:
- Article
JUDGMENT BASED MARKETING DECISION MODELS: PROBLEMS AND POSSIBLE SOLUTIONS.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 4, p. 13, doi. 10.1177/002224298104500402
- By:
- Publication type:
- Article
MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303
- By:
- Publication type:
- Article
THE MARKETING OF LEGAL SERVICES.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 2, p. 123, doi. 10.2307/1251671
- By:
- Publication type:
- Article
THE IMPACT OF INFLATION ACCOUNTING ON MARKETING DECISIONS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 9, doi. 10.1177/002224298004400402
- By:
- Publication type:
- Article
3.0 MARKETING POLICY DECISIONS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 1, p. 98
- By:
- Publication type:
- Article
PRICE SETTING AND VOLUME PLANNING BY TWO EUROPEAN INDUSTRIAL COMPANIES: A STUDY AND COMPARISON OF DECISION PROCESSES.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 1, p. 46, doi. 10.1177/002224298004400106
- By:
- Publication type:
- Article
FEEDBACK APPROACHES TO MODELING STRUCTURAL SHIFTS IN MARKET RESPONSE.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 1, p. 71, doi. 10.1177/002224298004400110
- By:
- Publication type:
- Article
AN ANALYSIS OF THE ADOLESCENT CONSUMER.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 40, doi. 10.1177/002224297904300304
- By:
- Publication type:
- Article
DECISION SUPPORT SYSTEMS FOR MARKETING MANAGERS.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 9, doi. 10.1177/002224297904300302
- By:
- Publication type:
- Article
3. MARKETING POLICY.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING: CONCEPTS AND STRATEGY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
Importance-Performance Analysis.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 77, doi. 10.2307/1250495
- By:
- Publication type:
- Article
Enhancing the Role of Marketing Research in Public Policy Decision Making.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492
- By:
- Publication type:
- Article
A Review and Critical Evaluation of the Consumer Product Safety Commission: Marketing Management Implications.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 41, doi. 10.2307/1251067
- By:
- Publication type:
- Article
MARKETING DYNAMICS: DECISION AND CONTROL.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
Product Performance and Consumer Satisfaction: A New Concept.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 2, p. 25, doi. 10.2307/1251003
- By:
- Publication type:
- Article