Found: 1980
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The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 6, p. 1058, doi. 10.1177/00222437241248414
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- Article
Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context.
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- Journal of Creative Communications, 2024, v. 19, n. 3, p. 366, doi. 10.1177/09732586231190267
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- Article
Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country.
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- Foods, 2024, v. 13, n. 20, p. 3242, doi. 10.3390/foods13203242
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- Article
THY'ye Yönelik Marka Tutkusunun ve Marka Sevgisinin Tüketici Davranışları Üzerindeki Etkisinde Marka İmajının Düzenleyici Rolü.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 3, p. 1737, doi. 10.20491/isarder.2024.1882
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- Article
Marka Farkındalığının Olumlu Ağızdan Ağıza İletişim Üzerindeki Etkisinde Marka Güveni, Müşteri Memnuniyeti ve Marka Sadakatinin Aracılık Rolleri.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 3, p. 1617, doi. 10.20491/isarder.2024.1876
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- Article
Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust.
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- Gadjah Mada International Journal of Business, 2022, v. 24, n. 3, p. 289, doi. 10.22146/gamaijb.63218
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- Article
Defining Event Marketing as Engagement-Driven Marketing Communication.
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- Gadjah Mada International Journal of Business, 2022, v. 24, n. 2, p. 151
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- Article
AN EXAMINATION OF PERCEIVED QUALITY, SATISFACTION, AND LOYALTY RELATIONSHIP.
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- Gadjah Mada International Journal of Business, 2006, v. 8, n. 3, p. 323, doi. 10.22146/gamaijb.5612
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- Article
A Customer Centric Best Connected Channel Model for Heterogeneous and IoT Networks.
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- Journal of Organizational & End User Computing, 2018, v. 30, n. 4, p. 32, doi. 10.4018/JOEUC.2018100103
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- Article
Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response.
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- Vikalpa: The Journal for Decision Makers, 2023, v. 48, n. 2, p. 114, doi. 10.1177/02560909231172010
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- Article
Shape Up or Ship Out: Package delivery is playing a bigger role than ever in customer satisfaction.
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- Quality Progress, 2019, v. 52, n. 2, p. 8
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- Article
Wine tourism in Spain: The case of three wine regions.
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- Tourism (13327461), 2009, v. 57, n. 4, p. 405
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- Article
Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness.
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- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070102
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- Article
Online Store Loyalty: An Investigation of Drivers and Outcomes.
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- Journal of Electronic Commerce in Organizations, 2015, v. 13, n. 4, p. 55, doi. 10.4018/JECO.2015100103
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- Article
The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy.
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- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 1, p. 22, doi. 10.4018/jeco.2013010102
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- Article
Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective.
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- Journal of Electronic Commerce in Organizations, 2007, v. 5, n. 1, p. 30, doi. 10.4018/jeco.2007010102
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- Article
Letters.
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- 2012
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- Letter
Establishing Brand Loyalty in Health Care—What to Learn from Other Industries.
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- Physician Executive, 2012, v. 38, n. 3, p. 22
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- Article
THE EFFECT OF VALUE CONGRUITY, CUSTOMER BRAND ENGAGEMENT, CONSUMER BRAND IDENTIFICATION, AND AFFECTIVE BRAND COMMITMENT ON BRAND LOYALTY OF ROUGHNECK PRODUCTS 1991.
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- Journal of Social Science (2963-1866), 2023, v. 2, n. 8, p. 661, doi. 10.57185/joss.v2i8.100
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- Publication type:
- Article
The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops.
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- Journal of Family Business & Management Studies, 2024, v. 16, n. 2, p. 147
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- Article
The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 3, p. 473, doi. 10.20473/jmtt.v16i3.50867
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- Article
How Does Conventional Travel Agent Services Enhance Brand Loyalty? The Relationship Between Customer Experience, Brand Credibility, and Brand Trust.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 1, p. 162, doi. 10.20473/jmtt.v16i1.43170
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- Article
The Role of Community Benefits on Brand Loyalty in Automotive Social Media Brand Community.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 1, p. 1, doi. 10.20473/jmtt.v16i1.42435
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- Article
BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH.
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- Jurnal Ekonomi dan Bisnis Airlangga, 2021, v. 32, n. 1, p. 93, doi. 10.20473/jeba.V32I12022.93-102
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- Article
Source Credibility Labels and Other Nudging Interventions in the Context of Online Health Misinformation: A Systematic Literature Review.
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- Journalism & Media, 2024, v. 5, n. 2, p. 702, doi. 10.3390/journalmedia5020046
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- Article
FACTORS AFFECTING RURAL CONSUMERS' SATISFACTION WITH MEDICAL CARE.
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- Journal of Health Care Marketing, 1984, v. 4, n. 3, p. 7
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- Article
Exploring Brand Loyalty in Online Shopping: The Context of Vietnam's Household Appliances Market.
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- Journal of Economics & Administrative Sciences, 2024, v. 30, n. 140, p. 15, doi. 10.33095/v4w8gf84
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- Article
A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges.
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- Global Journal of Business Social Sciences Review (GATR-GJBSSR), 2021, v. 9, n. 4, p. 253, doi. 10.35609/gjbssr.2021.9.4(2)
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- Article
葡萄酒品牌忠诚影响因素的结构方程分析 --以胶东地区为例.
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- China Brewing, 2020, v. 39, n. 5, p. 216, doi. 10.11882/j.issn.0254-5071.2020.05.042
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- Article
Corporate Resilience and Response to COVID‐19.
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- Journal of Applied Corporate Finance, 2021, v. 33, n. 2, p. 24, doi. 10.1111/jacf.12457
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- Article
إعالنات الواقع المعزز بمواقع التواصل االجتماعي ودورها في بناء الوعي بالعالمة التجارية لدى المستهلك السعودي: يوتيوب أنموذ جا.
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- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2022, n. 42 Part 1, p. 175
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- Article
المحددات الاجتماعية لجودة علاقات العلامة التجارية من منظو ر الاتصالات التسويقية المتكامل.
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- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2021, n. 33, p. 10
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- Article
ON STOCHASTIC DISTRIBUTION OF REPEATED PURCHASE CONSUMERS.
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- International Journal of Agricultural & Statistical Sciences, 2019, v. 15, n. 2, p. 841
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- Article
“Relationship can talk” - Relationship quality and its applications to STARBUCKS.
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- Journal of Business Administration (1025-9627), 2023, v. 48, n. 3, p. 45, doi. 10.53106/102596272023090483003
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- Article
Generating positive online word of mouth via brand image and trust: The moderation role of perceived privacy.
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- Journal of Business Administration (1025-9627), 2022, v. 47, n. 3, p. 29, doi. 10.53106/102596272022090473002
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- Article
The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport.
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- Journal of Business Administration (1025-9627), 2021, v. 46, n. 4, p. 47, doi. 10.53106/102596272021120464003
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- Article
The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash.
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- Discrete Dynamics in Nature & Society, 2022, p. 1, doi. 10.1155/2022/6392172
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- Article
Investigating Factors Affecting the Purchase of Domestic Products in Iran: An Ethnocentrism Approach.
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- Journal of Organisational Studies & Innovation, 2020, v. 7, n. 3, p. 1
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- Article
Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values.
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- Journal of Organisational Studies & Innovation, 2019, v. 6, n. 1, p. 33
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- Publication type:
- Article
LA ELECCION DE MARCA EN PRODUCTOS DE COMPRA FRECUENTE.
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- Revista de Economía Aplicada, 2011, v. 19, n. 55, p. 95
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- Publication type:
- Article
Application of the Triz Model for Evaluating the Potential Innovation Value of a Digital Start-Up Company.
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- Management Systems in Production Engineering, 2024, v. 32, n. 2, p. 202, doi. 10.2478/mspe-2024-0020
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- Article
Fashion Brand Love: Application of a Cognition–Affect–Conation Model.
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- Social Sciences (2076-0760), 2019, v. 8, n. 9, p. 256, doi. 10.3390/socsci8090256
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- Article
제품디자인의 감성공학 요소가 브랜드 선호도와 충성도에 미치는 영향 -스마트폰을 중심으로-.
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- Journal of the Korea Institute of Information & Communication Engineering, 2021, v. 25, n. 3, p. 412, doi. 10.6109/jkiice.2021.25.3.412
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- Article
Introduction to the Special Issue – Consumer Satisfaction Surveys: Their Purpose and Uses.
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- Journal of Rehabilitation Administration, 2013, v. 37, n. 2, p. 47
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- Article
The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube.
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- International Journal of Research in Business & Social Science, 2023, v. 12, n. 7, p. 1, doi. 10.20525/ijrbs.v12i7.2894
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- Article
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction.
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- International Journal of Research in Business & Social Science, 2023, v. 12, n. 7, p. 13, doi. 10.20525/ijrbs.v12i7.2871
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- Publication type:
- Article
Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products.
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- International Journal of Research in Business & Social Science, 2023, v. 12, n. 4, p. 57, doi. 10.20525/ijrbs.v12i4.2612
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- Publication type:
- Article
Customer satisfaction and brand loyalty amongst South African Millennials during the Covid-19 Pandemic.
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- International Journal of Research in Business & Social Science, 2023, v. 12, n. 3, p. 22, doi. 10.20525/ijrbs.v12i3.2486
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- Article
Influence of brand loyalty on consumer purchase behavior.
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- International Journal of Research in Business & Social Science, 2022, v. 11, n. 8, p. 83, doi. 10.20525/ijrbs.v11i8.2024
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- Article
Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands.
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- Mercados y Negocios, 2023, v. 24, n. 50, p. 71, doi. 10.32870/myn.vi50.7698
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- Article