Found: 64
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Brand Presence in Digital Space.
- Published in:
- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 1, p. 63, doi. 10.4018/jeco.2013010104
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- Publication type:
- Article
Place Branding - a evolução dos conceitos e fundamentos.
- Published in:
- Actas de Diseño, 2022, v. 17, n. 39, p. 53
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- Publication type:
- Article
CONSTRUIR MARCAS DESDE MERCADOS EMERGENTES.
- Published in:
- IEEM Revista de Negocios, 2015, p. 63
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- Publication type:
- Article
A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 246, doi. 10.69554/kyrr9967
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- Publication type:
- Article
Branding by the five senses: A sensory branding framework.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 3, p. 281, doi. 10.69554/goae6835
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- Publication type:
- Article
Rebranding today: A process, not a project.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 140, doi. 10.69554/ifug6566
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- Publication type:
- Article
Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family.
- Published in:
- Journal of Brand Strategy, 2017, v. 6, n. 2, p. 127, doi. 10.69554/hlqd9202
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- Publication type:
- Article
Time to forget everything we learned in the past about branding? The future is the future of branding.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 22, doi. 10.69554/cizp5006
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- Publication type:
- Article
Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 248, doi. 10.69554/iloc1631
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- Publication type:
- Article
Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 49, doi. 10.69554/gcwg8276
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- Publication type:
- Article
Brand-Mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of American Apparel.
- Published in:
- Advances in Consumer Research, 2017, v. 45, p. 474
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- Publication type:
- Article
Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding.
- Published in:
- Advances in Consumer Research, 2017, v. 45, p. 397
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- Publication type:
- Article
Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.
- Published in:
- American Business Law Journal, 2014, v. 51, n. 4, p. 721, doi. 10.1111/ablj.12038
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- Publication type:
- Article
Redefining Brand-consumer relationship through Anthropomorphisation: Moderating Impacts of Self-brand integration and Brand attitude, Personal Care Brands.
- Published in:
- SCMS Journal of Indian Management, 2018, v. 15, n. 3, p. 47
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- Publication type:
- Article
DMM Model in Celebrity: Brand Advertisements.
- Published in:
- SCMS Journal of Indian Management, 2014, v. 11, n. 4, p. 89
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- Publication type:
- Article
BRAND INTEGRATION PRACTICES IN MERGERS AND ACQUISITIONS.
- Published in:
- Management & Marketing, 2013, v. 8, n. 3, p. 403
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- Publication type:
- Article
Brands beyond good and evil?
- Published in:
- 2014
- By:
- Publication type:
- Essay
A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands.
- Published in:
- Wireless Communications & Mobile Computing, 2022, p. 1, doi. 10.1155/2022/2489568
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- Publication type:
- Article
On “Brand”—Whether a Semiotic Marketing System or Not.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 3, p. 387, doi. 10.1177/0276146714548929
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- Publication type:
- Article
JUMBO: A CAPITALIST CREATION STORY.
- Published in:
- Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 83
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- Publication type:
- Article
LUCIDYNE COMPLETES BRAND INTEGRATION WITH MICROTEC.
- Published in:
- Pro Ligno, 2023, v. 19, n. 2, p. 51
- Publication type:
- Article
MERE VIRTUAL PRESENCE WITH PRODUCT EXPERIENCE AFFECTS BRAND ATTITUDE AND PURCHASE INTENTION.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 3, p. 431, doi. 10.2224/sbp.2016.44.3.431
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- Publication type:
- Article
CLOSING THE GREEN GAP: THE IMPACT OF ENVIRONMENTAL COMMITMENT AND ADVERTISING BELIEVABILITY.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 2, p. 339, doi. 10.2224/sbp.2016.44.2.339
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- Publication type:
- Article
INDIVIDUALITY WITHIN THE GROUP: TESTING THE OPTIMAL DISTINCTIVENESS PRINCIPLE THROUGH BRAND CONSUMPTION.
- Published in:
- Social Behavior & Personality: an international journal, 2015, v. 43, n. 1, p. 15, doi. 10.2224/sbp.2015.43.1.15
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- Publication type:
- Article
Visual Analysis of Audience and Information Interaction of Brand Communication Data Based on Computer Vision.
- Published in:
- Mobile Information Systems, 2022, p. 1, doi. 10.1155/2022/5615101
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- Publication type:
- Article
DIGITAL PR IN TURKEY: HOW TURKISH BRANDS INTEGRATE CONTENT MARKETING, SOCIAL MEDIA AND SEO IN PR CAMPAIGNS.
- Published in:
- Journal of Business & Behavioral Sciences, 2015, v. 27, n. 2, p. 38
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- Publication type:
- Article
DESTİNASYON MARKA BAĞLILIĞINI ETKİLEYEN ÖNCÜLLER ÜZERİNE DİYARBAKIR KENTİNDE BİR ARAŞTIRMA.
- Published in:
- Paradoks: The Journal of Economics, Sociology & Politics, 2016, v. 12, n. 2, p. 8
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- Publication type:
- Article
A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 1, p. 20
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- Publication type:
- Article
The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926
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- Publication type:
- Article
Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 10, p. 813, doi. 10.1002/mar.20736
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- Publication type:
- Article
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.
- Published in:
- Marketing Science, 2014, v. 33, n. 4, p. 551, doi. 10.1287/mksc.2014.0859
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- Publication type:
- Article
Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors.
- Published in:
- Communication & Society, 2023, v. 36, n. 4, p. 51, doi. 10.15581/003.36.4.51-65
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- Publication type:
- Article
Interactive Branded Overlays.
- Published in:
- Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223
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- Publication type:
- Article
CATHEDRALS OF CONSUMERISM.
- Published in:
- Interventions/Adaptive Reuse: Int/AR, 2015, v. 6, p. 38
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- Publication type:
- Article
A MODERN APPROACH TO BRAND CONCEPTUALISATION.
- Published in:
- Transformations in Business & Economics, 2013, v. 12, n. 3, p. 121
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- Publication type:
- Article
Not Invented Here.
- Published in:
- Marketing Insights, 2014, v. 26, n. 3, p. 16
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- Publication type:
- Article
Branded Entertainment and Integrated Product Placement in Tom Hanks Movies.
- Published in:
- Journal of Media Research, 2016, v. 9, n. 3, p. 3
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- Publication type:
- Article
Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain.
- Published in:
- Revista Latina de Comunicación Social, 2015, n. 70, p. 519, doi. 10.4185/RLCS-2015-1057en
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- Publication type:
- Article
Innovation and Brands: The Managers' Perspective in a Multiple Case Study in a Brazilian Region.
- Published in:
- Brazilian Business Review (Portuguese Edition), 2020, v. 17, n. 6, p. 686, doi. 10.15728/bbr.2020.17.6.5
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- Publication type:
- Article
Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region.
- Published in:
- Brazilian Business Review (English Edition), 2020, v. 17, n. 6, p. 686, doi. 10.15728/bbr.2020.17.6.5
- By:
- Publication type:
- Article
"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.923870
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- Publication type:
- Article
Building Brands Together: EMERGENCE AND OUTCOMES OF CO-CREATION.
- Published in:
- California Management Review, 2013, v. 55, n. 3, p. 5, doi. 10.1525/cmr.2013.55.3.5
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- Publication type:
- Article
Changing Times and Steady Values.
- Published in:
- Value Examiner, 2016, p. 6
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- Publication type:
- Article
Brand Valuations: Identifying the Opportunities and Challenges.
- Published in:
- Value Examiner, 2016, p. 7
- By:
- Publication type:
- Article
The discursive construction and realization of the Hong Kong brand: a corpus-informed study.
- Published in:
- Text & Talk, 2018, v. 38, n. 2, p. 191, doi. 10.1515/text-2017-0037
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- Publication type:
- Article
Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
- Published in:
- Journal of Sport Management, 2024, v. 38, n. 4, p. 271, doi. 10.1123/jsm.2023-0245
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- Publication type:
- Article
Organizational Process for Branding.
- Published in:
- FAIMA Business & Management Journal, 2017, v. 5, n. 3, p. 52
- By:
- Publication type:
- Article
Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands.
- Published in:
- 2022
- By:
- Publication type:
- Case Study
The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands.
- Published in:
- Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2379, doi. 10.3390/su12062379
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- Publication type:
- Article
Marcar la marca.
- Published in:
- 2014
- By:
- Publication type:
- Editorial