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BRANDED LUXURY JEWELLERY NEW EXPRESSION: AN INTERACTION OF FEMVERTISING, BRAND IMAGE AND BRAND LOVE.
- Published in:
- Management Research & Practice, 2024, v. 16, n. 2, p. 66
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- Publication type:
- Article
Instagram como canal promocional de moda de lujo. Estudio de los desfiles como herramientas de comunicación.
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- Revista de Comunicación, 2024, v. 23, n. 2, p. 239, doi. 10.26441/RC23.2-2024-3583
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- Publication type:
- Article
Dual Value of Delayed Incentives: An Empirical Investigation of Gift Card Promotions.
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- M&SOM: Manufacturing & Service Operations Management, 2024, v. 26, n. 5, p. 1806, doi. 10.1287/msom.2022.0218
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- Article
Die Übereinstimmung von Markenidentität und Markenimage: Konzeptionelle Diskussion und fallstudienbasierte Evaluation am Beispiel der FIFA.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 3, p. 37
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- Publication type:
- Article
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City.
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- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 877, doi. 10.59188/devotion.v5i8.779
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- Publication type:
- Article
Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users.
- Published in:
- PLoS ONE, 2024, v. 19, n. 9, p. 1, doi. 10.1371/journal.pone.0305631
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- Article
The Effect of Service Quality and Endorser Credibility on Purchase Decision Mediated By Brand Image (Empirical Study: Active Students of Jaya Buana Vocational High School in Tangerang Regency).
- Published in:
- Journal Return, 2024, v. 3, n. 8, p. 632, doi. 10.57096/return.v3i8.275
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- Article
Impact Of Demographic Variables On Country Of Origin -An Analysis.
- Published in:
- Journal of Namibian Studies, 2023, v. 38, p. 1748
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- Publication type:
- Article
The Applications of Social Media for Luxury Brand Management — A Narrative Review.
- Published in:
- Journal of Information & Knowledge Management, 2024, v. 23, n. 4, p. 1, doi. 10.1142/S0219649224500849
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- Publication type:
- Article
Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 253
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- Publication type:
- Article
Brand Image Analysis of Online Shopping Sites in Indonesia: A Case Study in Bina Nusantara University.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 165
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- Publication type:
- Article
Creating Strong Brand through Storytelling on an Application- Based Transportation Industry.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 231
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- Publication type:
- Article
How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 9
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- Publication type:
- Article
Fashion Marketing in Arab World: Brand Identity vs. Adaptation.
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- Journal of Textile & Apparel Technology & Management (JTATM), 2014, v. 9, n. 1, p. 1
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- Publication type:
- Article
Sentic Computing for social media marketing.
- Published in:
- Multimedia Tools & Applications, 2012, v. 59, n. 2, p. 557, doi. 10.1007/s11042-011-0815-0
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- Publication type:
- Article
"Rhapsody in blue"—the blue color in architecture and the built environment: traditions and contemporary applications.
- Published in:
- Color Research & Application, 2023, v. 48, n. 5, p. 513, doi. 10.1002/col.22848
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- Publication type:
- Article
Vividly warm: The color saturation of logos on brands' customer sensitivity judgment.
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- Color Research & Application, 2021, v. 46, n. 6, p. 1347, doi. 10.1002/col.22682
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- Publication type:
- Article
Application of binary programming theory to product color planning with multiple constraints.
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- Color Research & Application, 2021, v. 46, n. 5, p. 1091, doi. 10.1002/col.22657
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- Publication type:
- Article
Research on product color design decision driven by brand image.
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- Color Research & Application, 2020, v. 45, n. 6, p. 1202, doi. 10.1002/col.22540
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- Publication type:
- Article
Color image knowledge model construction based on ontology.
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- Color Research & Application, 2019, v. 44, n. 4, p. 651, doi. 10.1002/col.22374
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- Publication type:
- Article
Color-emotion associations in the pharmaceutical industry: Understanding Universal and local themes.
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- Color Research & Application, 2012, v. 37, n. 1, p. 59, doi. 10.1002/col.20643
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- Publication type:
- Article
YOUTHS' WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY.
- Published in:
- Business, Management & Economics Engineering, 2024, v. 22, n. 1, p. 112, doi. 10.3846/bmee.2024.19873
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- Publication type:
- Article
Sporda Yeşil Pazarlama Uygulamaları: Adidas Markası Örneği.
- Published in:
- Online Journal of Recreation & Sports, 2023, v. 12, n. 4, p. 516, doi. 10.22282/tojras.1316734
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- Publication type:
- Article
INNOVATIVE MARKETING STRATEGIES IN DENTISTRY: THE POTENTIAL OF THE DOLL AS A BRAND IMAGE.
- Published in:
- TECHNO Review, 2023, v. 15, n. 1, p. 141, doi. 10.37467/revtechno.v15.5095
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- Publication type:
- Article
A través del caso de la boutique Dior Parfums en Campos Elíseos.
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- TECHNO Review, 2022, v. 11, n. 1, p. 29, doi. 10.37467/gkarevtechno.v11.3089
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- Publication type:
- Article
Hospital Positioning: A Strategic Tool for the 1990s.
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- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 15
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- Publication type:
- Article
A study on strategy development for e-commerce businesses with clustering and spherical fuzzy analytic hierarchy process.
- Published in:
- Nigde Omer Halisdemir University Journal of Engineering Sciences / Niğde Ömer Halisdemir Üniversitesi Mühendislik Bilimleri Dergisi, 2022, v. 11, n. 2, p. 294, doi. 10.28948/ngmuh.1040138
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- Publication type:
- Article
Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age.
- Published in:
- Central European Management Journal, 2022, v. 30, n. 2, p. 83, doi. 10.7206/cemj.2658-0845.76
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- Publication type:
- Article
Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan.
- Published in:
- Central European Management Journal, 2022, v. 30, n. 1, p. 70, doi. 10.7206/cemj.2658-0845.70
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- Publication type:
- Article
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model.
- Published in:
- Central European Management Journal, 2021, v. 29, n. 4, p. 124, doi. 10.7206/cemj.2658-0845.62
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- Publication type:
- Article
應用模糊QFD 於品牌依戀強化策略之研究*.
- Published in:
- Journal of Management & Systems, 2023, v. 30, n. 1, p. 1, doi. 10.29416/JMS.202301_30(1).0001
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- Publication type:
- Article
A Typology for Sociopolitical Stance of International Brands in the Case of Ukraine War.
- Published in:
- Athens Journal of Mass Media & Communications, 2023, v. 9, n. 4, p. 321
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- Publication type:
- Article
Social media for brand image manipulation: an automotive industry applied approach.
- Published in:
- Scientific Journal of the Military University of Land Forces, 2024, v. 56, n. 1, p. 97, doi. 10.5604/01.3001.0054.4269
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- Publication type:
- Article
Intertextuality and failed taboo humour in advertising.
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- European Journal of Humour Research, 2020, v. 8, n. 3, p. 99, doi. 10.7592/EJHR2020.8.3.Dore
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- Publication type:
- Article
Lavado de marca/Análisis de caso NIVEA.
- Published in:
- Questiones Publicitarias, 2022, v. 5, n. 30, p. 45, doi. 10.5565/rev/qp.375
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- Publication type:
- Article
La imagen obscena como dimensión escatológica en la publicidad de marcas de lujo.
- Published in:
- Questiones Publicitarias, 2022, v. 5, n. 29, p. 27, doi. 10.5565/rev/qp.370
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- Publication type:
- Article
Rural actors in shaping the image of their territory.
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 25
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- Publication type:
- Article
Ann Chapman - A Stonechat Flying High.
- Published in:
- 2018
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- Publication type:
- Interview
There's a Wolf in Wicklow -- and It's Leading the Pack!
- Published in:
- 2017
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- Publication type:
- Interview
Proceso de diseño y rediseño de imagen corporativa.
- Published in:
- Revista de la Asociacion Aragonesa de Criticos de Arte, 2021, n. 56, p. 1
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- Publication type:
- Article
Produção de emoções no consumo de moda: o riso sobre a celebridade vestida com faixa adesiva.
- Published in:
- ModaPalavra e-periódico, 2024, v. 17, n. 41, p. 283, doi. 10.5965/1982615x1741202423
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- Publication type:
- Article
Frustração e marcas de luxo: silenciamento e polidez nas relações de consumo na plataforma on-line Reclame Aqui.
- Published in:
- ModaPalavra e-periódico, 2024, v. 17, n. 41, p. 75, doi. 10.5965/1982615x17412024075
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- Publication type:
- Article
烟台市消费者对葡萄酒的满意度及影响因素分析.
- Published in:
- China Brewing, 2020, v. 39, n. 12, p. 212, doi. 10.11882/j.issn.0254-5071.2020.12.040
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- Publication type:
- Article
L'alliance de marques : facteurs de succès et effets sur les marques partenaires.
- Published in:
- Revue des Sciences de Gestion, 2007, n. 223, p. 121, doi. 10.1051/larsg:2007011
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- Publication type:
- Article
CJ CheilJedang: el conglomerado surcoreano promotor de k-style y más.
- Published in:
- Online Journal Mundo Asia Pacífico, 2022, v. 11, n. 20, p. 22, doi. 10.17230/map.v11.i20.02
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- Publication type:
- Article
Credence Goods, Efficient Labelling Policies, and Regulatory Enforcement.
- Published in:
- Environmental & Resource Economics, 2007, v. 37, n. 2, p. 411, doi. 10.1007/s10640-006-9032-0
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- Publication type:
- Article
The Impact of an Identity Based Destination Image on Destination Loyalty: with Special Reference to Sri Lanka as a Tourist Destination.
- Published in:
- Sri Lankan Journal of Management, 2019, v. 24, n. 2, p. 1, doi. 10.33939/SLJM.24.02.01.2019
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- Publication type:
- Article
The Effect of Gastronomy Brand Value Components on Travel Intention: A Case of a Route.
- Published in:
- Uluslararasi Ekonomi ve Yenilik Dergisi, 2020, v. 6, n. 2, p. 276
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- Publication type:
- Article
Türkiye'deki İndirim Marketlerinin Marka İmajlarının Sosyal Ağ Analizi Yöntemiyle İncelenmesi: A101, BİM ve ŞOK Örneği.
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- Uluslararasi Ekonomi ve Yenilik Dergisi, 2019, v. 5, n. 2, p. 277, doi. 10.20979/ueyd.601243
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- Publication type:
- Article
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process.
- Published in:
- Communication & Society, 2020, v. 33, n. 3, p. 33, doi. 10.15581/003.33.3.33-49
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- Publication type:
- Article