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HOW DO CONSUMERS EVALUATE BRAND EXTENSIONS-RESEARCH FINDINGS FROM INDIA.
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- Journal of Services Research, 2008, v. 8, n. 1, p. 43
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- Article
Green innovation and product line decisions under environmental standard upgrading.
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- RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 2, p. 1703, doi. 10.1051/ro/2024050
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- Article
THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN CZECH REPUBLIC.
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- Forum Scientiae Oeconomia, 2017, v. 5, n. 4, p. 59, doi. 10.23762/FSO_VOL5NO4_17_5
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- Article
Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
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- Journal of Marketing, 2015, v. 79, n. 6, p. 50, doi. 10.1509/jm.14.0100
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- Article
The Asymmetric Effects of Extending Brands to Lower and Higher Quality.
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- Journal of Marketing, 2011, v. 75, n. 4, p. 3, doi. 10.1509/jmkg.75.4.3
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- Article
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 61, doi. 10.1509/jmkg.74.6.61
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- Article
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation.
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- Journal of Marketing, 2010, v. 74, n. 3, p. 80, doi. 10.1509/jmkg.74.3.080
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- Article
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions.
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- Journal of Marketing, 2010, v. 74, n. 1, p. 80, doi. 10.1509/jmkg.74.1.80
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- Article
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 167, doi. 10.1509/jmkg.73.6.167
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- Article
Brand-Specific Leadership: Turning Employees into Brand Champions.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 122, doi. 10.1509/jmkg.73.5.122
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- Article
Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 65, doi. 10.1509/jmkg.72.6.065
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- Article
Diluting brand beliefs: When do brand extensions have a negative impact?
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- Journal of Marketing, 1993, v. 57, n. 3, p. 71, doi. 10.2307/1251855
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- Article
Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits.
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- Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 4, p. 641, doi. 10.1080/08838151.2010.519811
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- Article
The Impact of Joining a Team on the Initial Trust in Online Physicians.
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- Healthcare (2227-9032), 2020, v. 8, n. 1, p. 33, doi. 10.3390/healthcare8010033
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- Article
Reciprocal Effects of Brand Extension on Brand Equity: A Literature Review.
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- International Journal of Marketing & Business Communication, 2016, v. 5, n. 2, p. 20, doi. 10.21863/ijmbc/2016.5.2.033
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- Article
Case Summaries.
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- Asian Case Research Journal, 2016, v. 20, n. 2, p. iii, doi. 10.1142/S0218927516970026
- Publication type:
- Article
Vertical Brand Extension at Vinamilk, Vietnam.
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- Asian Case Research Journal, 2016, v. 20, n. 2, p. 331, doi. 10.1142/S0218927516500127
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- Article
Case Summaries.
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- 2009
- Publication type:
- Abstract
Luxury service brand extensions and their spillover effects on customers' evaluations of luxury gastronomy foodservice: The case of Michelin-starred restaurants.
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- Hospitality & Society, 2022, v. 12, n. 3, p. 265, doi. 10.1386/hosp_00057_1
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- Article
Investigating the Impact of Environmental Graphics on Local Culture in Sustainable Rural Cultural Tourism Spaces.
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- Sustainability (2071-1050), 2023, v. 15, n. 13, p. 10207, doi. 10.3390/su151310207
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- Article
A Comparative Analysis of Consumption: Evidence from a Cultural Goods Market.
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- Sustainability (2071-1050), 2021, v. 13, n. 23, p. 13275, doi. 10.3390/su132313275
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- Article
The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community.
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- Sustainability (2071-1050), 2020, v. 12, n. 18, p. 7478, doi. 10.3390/su12187478
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- Article
Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity.
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- Paradigm (09718907), 2018, v. 22, n. 2, p. 125, doi. 10.1177/0971890718787903
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- Article
Brand Extensions for India Post into Banking: An Empirical Study.
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- Paradigm (09718907), 2012, v. 16, n. 2, p. 1, doi. 10.1177/0971890720120202
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- Article
Planificar la estrategia.
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- Revista de Comunicación (1888198X), 2009, v. 2, n. 10, p. 56
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- Article
The impact of corporate sustainability performance on advertising efficiency.
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- OR Spectrum, 2024, v. 46, n. 1, p. 175, doi. 10.1007/s00291-023-00717-z
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- Article
Examining the Use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball.
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- Sport Marketing Quarterly, 2015, v. 24, n. 4, p. 214
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- Article
Development of a Brand Extension Decision-Making Model for Professional Sport Teams.
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- Sport Marketing Quarterly, 2012, v. 21, n. 4, p. 232
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- Article
Sport Teams as Brand Extensions: A Case of Taiwanese Baseball.
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- 2012
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- Case Study
Examining Brand Extensions and Their Potential to Dilute Team Brand Associations.
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- Sport Marketing Quarterly, 2010, v. 19, n. 4, p. 196
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- Publication type:
- Article
A New Approach to Measure Perceived Brand Personality Associations Among Consumers.
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- Sport Marketing Quarterly, 2010, v. 19, n. 1, p. 17
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- Publication type:
- Article
Re-solving Extended Expected Marginal Seat Revenue Model Using Stochastic Approach.
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- Quality - Access to Success, 2022, v. 23, n. 186, p. 151, doi. 10.47750/QAS/23.186.19
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- Article
Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise.
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- American Literary Realism, 2014, v. 47, n. 1, p. 27, doi. 10.5406/amerlitereal.47.1.0027
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- Article
When independents favor far extension: Self-construal, brand extension, and brand concept consistency.
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- Social Behavior & Personality: an international journal, 2019, v. 47, n. 1, p. 1, doi. 10.2224/sbp.7460
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- Article
EFFECTS OF METAPHOR ADVERTISING ON BRAND EXTENSION EVALUATION: CONSTRUAL LEVEL AS MEDIATOR.
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- Social Behavior & Personality: an international journal, 2017, v. 45, n. 6, p. 967, doi. 10.2224/sbp.5962
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- Article
Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension.
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- Human Behavior & Emerging Technologies, 2022, p. 1, doi. 10.1155/2022/7159749
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- Article
Ultra-Processed Food: The Tragedy of the Biological Commons.
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- International Journal of Health Policy & Management, 2023, v. 12, n. 1, p. 1, doi. 10.34172/ijhpm.2022.7557
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- Article
Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies.
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- Marketing Letters, 2016, v. 27, n. 3, p. 461, doi. 10.1007/s11002-015-9347-0
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- Article
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty.
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- Marketing Letters, 2016, v. 27, n. 1, p. 103, doi. 10.1007/s11002-014-9317-y
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- Article
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus.
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- Marketing Letters, 2011, v. 22, n. 4, p. 391, doi. 10.1007/s11002-010-9131-0
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- Publication type:
- Article
Measuring long-run marketing effects and their implications for long-run marketing decisions.
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- Marketing Letters, 2008, v. 19, n. 3/4, p. 367, doi. 10.1007/s11002-008-9055-0
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- Publication type:
- Article
CONSTRUAL LEVEL THEORY AND CONSUMER BEHAVIOR: A DECADE OF STUDIES AND NEW RESEARCH POSSIBILITIES.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1060, doi. 10.5585/remark.v21i3.16694
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- Article
DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK.
- Published in:
- Management & Marketing Journal, 2011, v. 9, n. 1, p. 53
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- Publication type:
- Article
The challenges of luxury fashion flagship hotels: The case of Maison Moschino.
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- Critical Studies in Fashion & Beauty, 2017, v. 8, n. 2, p. 219, doi. 10.1386/csfb.8.2.219_1
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- Publication type:
- Article
Znamka I feel Slovenia: vključevanje predstavnikov ključnih področij v proces njenega oblikovanja.
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- Management (18544223), 2011, v. 6, n. 4, p. 399
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- Publication type:
- Article
A Novel Recurrent Neural Network to Classify EEG Signals for Customers' Decision-Making Behavior Prediction in Brand Extension Scenario.
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- Frontiers in Human Neuroscience, 2021, v. 15, p. N.PAG, doi. 10.3389/fnhum.2021.610890
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- Publication type:
- Article
Life After the Gridiron: Examining Retired National Football League Athletes' Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages.
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- International Journal of Sport Communication, 2024, v. 17, n. 2, p. 123, doi. 10.1123/ijsc.2023-0196
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- Publication type:
- Article
The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective.
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- International Journal of Sport Communication, 2014, v. 7, n. 3, p. 377, doi. 10.1123/IJSC.2013-0139
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- Publication type:
- Article
Marka Değerinin Marka Genişlemesine Etkisi Ve Çay Sektæründe Bir Uygulama.
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- Journal of the Cukurova University Institute of Social Sciences, 2010, v. 19, n. 1, p. 166
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- Article
A Test of Retail Service Brand Extensions in Estonia: Tallinna Kaubamaja and Selver.
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- EBS Review, 2008, n. 25, p. 89
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- Publication type:
- Article