Found: 362
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Augmented reality versus conventional interface: Is there any difference in effectiveness?
- Published in:
- Multimedia Tools & Applications, 2018, v. 77, n. 6, p. 7487, doi. 10.1007/s11042-017-4658-1
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- Article
HERRAMIENTAS DE NEUROCIENCIA EN LA INVESTIGACIÓN DE MARKETING DE BRANDING Y PACKAGING.
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- TECHNO Review, 2022, v. 11, n. 2, p. 347, doi. 10.37467/revtechno.v11.3478
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- Article
白酒品牌价值评估与提升路径研究 - 以五粮液为例.
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- China Brewing, 2021, v. 40, n. 10, p. 231, doi. 10.11882/j.issn.025-4-5071.2021.10.040
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- Article
The Informational Value of Social Tagging Networks.
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- Journal of Marketing, 2014, v. 78, n. 4, p. 21, doi. 10.1509/jm.12.0151
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- Article
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning.
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- Journal of Marketing, 2013, v. 77, n. 6, p. 108, doi. 10.1509/jm.11.0485
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- Article
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 81, doi. 10.1509/jm.11.0510
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- Article
The Sound of Brands.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 97, doi. 10.1509/jmkg.74.4.097
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- Article
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 1, doi. 10.1509/jmkg.73.6.1
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- Article
Valuing Branded Businesses.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 137, doi. 10.1509/jmkg.73.6.137
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- Article
How Does Brand Awareness-Attitude Affect Marketing Strategy?
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- Journal of Marketing, 1967, v. 31, n. 4, p. 64, doi. 10.2307/1249470
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- Article
ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention.
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- Brain Sciences (2076-3425), 2022, v. 12, n. 5, p. 593, doi. 10.3390/brainsci12050593
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- Article
Analysing Brand Love: Integration of Predictive Validity for PLS Models.
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- International Journal of Marketing & Business Communication, 2017, v. 6, n. 4, p. 1
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- Article
Development and validation of Brand Strategies Evaluation Scale for Mobile Network Users.
- Published in:
- ESIC Market. Economic & Business Journal, 2023, v. 54, n. 1, p. 1, doi. 10.7200/esicm.53.291
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- Article
MURFATLAR BRAND PERSONALITY.
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- Young Economists Journal / Revista Tinerilor Economisti, 2011, v. 9, n. 17, p. 93
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- Article
Examining the Promotional Effect and Mechanism of Innovative City Pilot Policy on City Brand Development.
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- Sustainability (2071-1050), 2023, v. 15, n. 3, p. 2179, doi. 10.3390/su15032179
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- Article
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement.
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- Sustainability (2071-1050), 2022, v. 14, n. 5, p. N.PAG, doi. 10.3390/su14052928
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- Article
The Influence of Brand Image on Brand Extension Evaluation: Design of the Living Intention Service Model and Brand Positioning of a Retirement Community.
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- Sustainability (2071-1050), 2020, v. 12, n. 18, p. 7478, doi. 10.3390/su12187478
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- Article
City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region.
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- Sustainability (2071-1050), 2019, v. 11, n. 16, p. 4281, doi. 10.3390/su11164281
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- Article
THE BRANDING PROCESS ASSESSMENT OF ROMANIAN SMEs.
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- Annals of DAAAM & Proceedings, 2009, p. 1623
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- Article
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation.
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- Brazilian Business Review (English Edition), 2016, v. 13, n. 4, p. 49, doi. 10.15728/bbr.2016.13.4.3
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- Article
When independents favor far extension: Self-construal, brand extension, and brand concept consistency.
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- Social Behavior & Personality: an international journal, 2019, v. 47, n. 1, p. 1, doi. 10.2224/sbp.7460
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- Article
BRANDS AND CONSUMER BEHAVIOR.
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- Social Behavior & Personality: an international journal, 2012, v. 40, n. 1, p. 105, doi. 10.2224/sbp.2012.40.1.105
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- Article
Creating Brand Experiences Through Activational Sponsorship Leverage.
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- Event Management, 2022, v. 26, n. 5, p. 1175, doi. 10.3727/152599522X16419948391230
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- Article
ADDED VALUE OF A DESTINATION BRAND NAME CALCULATED BY CRIMMINS'S METHOD.
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- Tourism Analysis, 2016, v. 21, n. 6, p. 669, doi. 10.3727/108354216X14713487283327
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- Article
VALUING BRAND EQUITY OF A GEOGRAPHIC REGION.
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- Tourism Analysis, 2009, v. 14, n. 6, p. 765, doi. 10.3727/108354210X12645141401188
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- Article
Re-examining A Utility's Brand Image.
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- Journal: American Water Works Association, 2007, v. 99, n. 9, p. 48, doi. 10.1002/j.1551-8833.2007.tb08016.x
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- Article
RELACIÓN DEL PROVEEDOR DE SERVICIOS FARMACÉUTICOS CON SUS CLIENTES: UNA MIRADA DESDE EL MARKETING RELACIONAL EN EL DEPARTAMENTO DE SUCRE.
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- Desarrollo Gerencial, 2014, v. 6, n. 1, p. 200, doi. 10.17081/dege.6.1.484
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- Article
Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance.
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- Interacting with Computers, 2014, v. 26, n. 5, p. 465, doi. 10.1093/iwc/iwt048
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- Article
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments.
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- Marketing Letters, 2016, v. 27, n. 3, p. 473, doi. 10.1007/s11002-014-9343-9
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- Article
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus.
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- Marketing Letters, 2011, v. 22, n. 4, p. 391, doi. 10.1007/s11002-010-9131-0
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- Article
How humor in advertising works: A meta-analytic test of alternative models.
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- Marketing Letters, 2011, v. 22, n. 2, p. 115, doi. 10.1007/s11002-010-9116-z
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- Article
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 49, doi. 10.1177/1069031X221134495
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- Article
I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 52, doi. 10.1509/jim.16.0051
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- Article
Are Consumers Really Willing to Pay More for a Favorable Country Image?? A Study of Country-of-Origin Effects on Willingness to Pay.
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- Journal of International Marketing, 2012, v. 20, n. 1, p. 19, doi. 10.1509/jim.10.0140
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- Article
Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 95, doi. 10.1509/jimk.19.2.95
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- Article
Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries.
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- Journal of International Marketing, 2009, v. 17, n. 3, p. 71, doi. 10.1509/jimk.17.3.71
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- Article
Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand.
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- Journal of Architectural Sciences & Applications (JASA), 2023, v. 8, n. 2, p. 911, doi. 10.30785/mbud.1363857
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- Article
Brand Positioning Based on Brand Image–Country Image Fit.
- Published in:
- Marketing Science, 2019, v. 38, n. 3, p. 516, doi. 10.1287/mksc.2019.1151
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- Article
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions.
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- Marketing Science, 2008, v. 27, n. 3, p. 334, doi. 10.1287/mksc.1070.0310
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- Article
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 89, doi. 10.1177/0022243718820548
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- Article
Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 144, doi. 10.1509/jmr.14.0237
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- Article
Social-Media-Ansprache bei DIY-Käufern.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 4, p. 41
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- Article
Etkinlik Pazarlaması Kapsamında Algılanan Sosyal Faydanın Etkinliğe Katılım Algısı, Etkinlik Tatmin Düzeyi Ve Marka Hoşnutluğu Üzerindeki Etkisi: Üniversitelerde Düzenlenen Kariyer Etkinliği Üzerinde Bir Araştırma
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- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 69
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- Article
New corporate social responsibility brand evaluation in a developing country: Uzbekistan.
- Published in:
- International Journal of Corporate Social Responsibility, 2022, v. 7, n. 1, p. 1, doi. 10.1186/s40991-022-00071-3
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- Article
New corporate social responsibility brand evaluation in a developing country: Uzbekistan.
- Published in:
- International Journal of Corporate Social Responsibility, 2022, v. 7, n. 1, p. 1, doi. 10.1186/s40991-022-00071-3
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- Article
Buy me: the effect of leaders' perceived personality abroad on consumption of their national products.
- Published in:
- Human Communication Research, 2022, v. 48, n. 4, p. 591, doi. 10.1093/hcr/hqac017
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- Article
Reducing Resistance: The Impact of Nonfollowers' and Followers' Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness.
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- Human Communication Research, 2021, v. 47, n. 4, p. 418, doi. 10.1093/hcr/hqab006
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- Article
When Food Co-Branding Backfires: The Overexpectation Effect.
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- Foods, 2022, v. 11, n. 14, p. 2136, doi. 10.3390/foods11142136
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- Article
Brand Equity: A Study of Food Delivery Apps in Aurangabad with special reference to Zomato & Swiggy.
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- Srusti Management Review, 2021, v. 14, n. 1, p. 46
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- Article
In vitro comparative quality evaluation of different brands of carbamazepine tablets commercially available in Dessie town, Northeast Ethiopia.
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- BMC Pharmacology & Toxicology, 2023, v. 24, n. 1, p. 1, doi. 10.1186/s40360-023-00670-1
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- Article