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Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality.
- Published in:
- Electronic Journal of Business Research Methods, 2009, v. 7, n. 1, p. 25
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- Publication type:
- Article
The Volume and Composition of Trade Between Rich and Poor Countries.
- Published in:
- Review of Economic Studies, 1991, v. 58, n. 1, p. 63, doi. 10.2307/2298045
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- Publication type:
- Article
Demand for Differentiated Products, Discrete Choice Models, and the Characteristics Approach.
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- Review of Economic Studies, 1989, v. 56, n. 1, p. 21, doi. 10.2307/2297747
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- Publication type:
- Article
Informative Advertising with Differentiated Products.
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- Review of Economic Studies, 1984, v. 51, n. 1, p. 63, doi. 10.2307/2297705
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- Publication type:
- Article
New name for Flaminal.
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- Journal of Wound Care, 2008, v. 17, n. 7, p. 308
- Publication type:
- Article
Technology and Optimal Segment Size.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 147, doi. 10.1023/A:1007956915353
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- Publication type:
- Article
The real gamble is playing the same game as your competitors.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 199, doi. 10.69554/merz1682
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- Publication type:
- Article
Rethinking brand innovation from the inside out.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 165, doi. 10.69554/gcub3083
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- Publication type:
- Article
21c Museum Hotels: A company breaking branding and product conventions.
- Published in:
- 2015
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- Publication type:
- Case Study
ANTECEDENTS AND CONSEQUENCES OF CONSUMER HOPE FOR THE BRAND OF HYDRODERM WITH THE MODERATING ROLE OF BRAND CHARISMA.
- Published in:
- Central European Business Review, 2022, v. 11, n. 3, p. 17, doi. 10.18267/j.cebr.293
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- Publication type:
- Article
Dynamic Product Positioning in Differentiated Product Markets: The Effect of Fees for Musical Performance Rights on the Commercial Radio Industry.
- Published in:
- Econometrica, 2013, v. 81, n. 5, p. 1763, doi. 10.3982/ECTA7473
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- Publication type:
- Article
Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning.
- Published in:
- 2013
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- Publication type:
- Abstract
Does the Devil Really Wear Prada? Social Relations Analysis of Brand and Human Personalities.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 988
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- Publication type:
- Article
The Global Brand's Meaning Mélange: Seeking Home Abroad through Global Brands.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 822
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- Publication type:
- Article
How Far Do Feelings Go? How Attachments Influence Brand Extensions.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 631
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- Publication type:
- Article
The Role of Brand Familiarity on the Impact of Word-of-Mouth Communication on Brand Evaluations.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 664
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- Publication type:
- Article
Are Abstract Product Qualifications More Subjective? A Test of the Relation Between Abstraction Level and Opposite Naming.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 584
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- Publication type:
- Article
Examining the Influence of Name Suggestiveness and Clam Directness on the Efficacy of Across-Class Comparitive Claims.
- Published in:
- 1999
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- Publication type:
- Abstract
Meaningless Differentiation Revisited.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 223
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- Publication type:
- Article
New Perspectives on Brand Differentiation.
- Published in:
- 1996
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- Publication type:
- Proceeding
Does Country of Origin Transfer Between Brands?
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 292
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- Publication type:
- Article
The Relationship Between Context and Variety.
- Published in:
- 1995
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- Publication type:
- Proceeding
Brand Name Memory Following Ad Exposure: Inhibition, Interference and Attenuation Processes as Revealed by Direct and Indirect Tests of Memory.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 655
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- Publication type:
- Article
The Effects of Negative Information on the Evaluations of Brand Extensions and the Family Brand.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 399
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- Publication type:
- Article
Role of Product Knowledge in Evaluation of Brand Extension.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 407
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- Publication type:
- Article
BRAND CATEGORIZATION STRATEGIES IN AN EXTENSIVE PROBLEM SOLVING SITUATION: A STUDY OF UNIVERSITY CHOICE.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 175
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- Publication type:
- Article
The Secrets of Setting up a Craft Stall.
- Published in:
- Living Woods, 2015, n. 36, p. 20
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- Publication type:
- Article
Employing Sensory Marketing as a Promotional Advantage for Creating Brand Differentiation and Brand Loyalty.
- Published in:
- Pakistan Journal of Commerce & Social Sciences, 2016, v. 10, n. 3, p. 725
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- Publication type:
- Article
PRIVATE AND SOCIAL INCENTIVES TOWARDS INVESTMENT IN PRODUCT DIFFERENTIATION.
- Published in:
- International Game Theory Review, 2004, v. 6, n. 4, p. 493, doi. 10.1142/S0219198904000320
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- Publication type:
- Article
Age of acquisition and the recognition of brand names: On the importance of being early
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 1, p. 43, doi. 10.1016/j.jcps.2009.08.001
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- Publication type:
- Article
New name, same brush.
- Published in:
- Vital (17417503), 2010, v. 7, n. 2, p. 52, doi. 10.1038/vital1149
- Publication type:
- Article
Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification.
- Published in:
- Journal of Macromarketing, 2005, v. 25, n. 2, p. 140, doi. 10.1177/0276146705280613
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- Publication type:
- Article
Positioning and Pricing in a Variety Seeking Market.
- Published in:
- Management Science, 2010, v. 56, n. 6, p. 949, doi. 10.1287/mnsc.1100.1158
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- Publication type:
- Article
THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 3, p. 17, doi. 10.1177/002224298004400303
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- Publication type:
- Article
A Reply to Murphy and Coney.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 66, doi. 10.1177/002224297503900313
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- Publication type:
- Article
THE ANALYTICAL PROBLEM APPROACH TO MARKETING.
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- Journal of Marketing, 1955, v. 20, n. 2, p. 173, doi. 10.2307/1247294
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- Publication type:
- Article
NATIONAL BRAND ADVERTISING AND MONOPOLISTIC COMPETITION.
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- Journal of Marketing, 1942, v. 7, n. 2, p. 152, doi. 10.2307/1246185
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- Publication type:
- Article
MARKA KENT KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMI: ERZURUM İLİ ÖRNEĞİ.
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- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2020, v. 16, n. 2, p. 401, doi. 10.17130/ijmeb.756938
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- Publication type:
- Article
Effects of energy drinks on myogenic differentiation of murine C2C12 myoblasts.
- Published in:
- Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-35338-7
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- Publication type:
- Article
THE PRINCIPLE OF MINIMUM DIFFERENTIATION HOLDS UNDER SUFFICIENT HETEROGENEITY.
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- Econometrica, 1985, v. 53, n. 4, p. 767, doi. 10.2307/1912653
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- Publication type:
- Article
Brand Styles in Commercial Design.
- Published in:
- Design Issues, 2010, v. 26, n. 1, p. 82, doi. 10.1162/desi.2010.26.1.82
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- Publication type:
- Article
The Brand Identity: A Strategic Shift for Success.
- Published in:
- Romanian Economic Journal, 2010, v. 13, n. 36, p. 3
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- Publication type:
- Article
The Impact of Corporate Social Responsibility and Image on Brand Equity.
- Published in:
- Global Business & Management Research, 2016, v. 8, n. 3, p. 55
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- Publication type:
- Article
Firm entry and firm growth.
- Published in:
- Review of Industrial Organization, 1993, v. 8, n. 5, p. 567, doi. 10.1007/BF01024246
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- Publication type:
- Article
Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy.
- Published in:
- Journal of Technology Management & Innovation, 2013, v. 8, n. 2, p. 144, doi. 10.4067/S0718-27242013000200012
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- Publication type:
- Article
Too much of a good thing.
- Published in:
- Australian Journal of Pharmacy, 2018, v. 99, n. 1177, p. 72
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- Publication type:
- Article
The role of product differentiation for contract choice in the agro-food sector.
- Published in:
- European Review of Agricultural Economics, 2010, v. 37, n. 2, p. 251, doi. 10.1093/erae/jbq013
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- Publication type:
- Article
Procurement Auctions for Differentiated Goods.
- Published in:
- Decision Analysis, 2010, v. 7, n. 1, p. 6, doi. 10.1287/deca.1090.0159
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- Publication type:
- Article
INCENTIVES TO INNOVATE IN OLIGOPOLIES.
- Published in:
- Manchester School (1463-6786), 2011, v. 79, n. 1, p. 6, doi. 10.1111/j.1467-9957.2009.02131.x
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- Publication type:
- Article
THE SURVIVAL OF DIFFERENTIATED PRODUCTS: AN APPLICATION TO THE UK AUTOMOBILE MARKET, 1971–2002.
- Published in:
- Manchester School (1463-6786), 2009, v. 77, n. 3, p. 288, doi. 10.1111/j.1467-9957.2009.02098.x
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- Publication type:
- Article