Found: 345
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A target advertisement system based on TV viewer’s profile reasoning.
- Published in:
- Multimedia Tools & Applications, 2008, v. 36, n. 1/2, p. 11, doi. 10.1007/s11042-006-0079-2
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- Publication type:
- Article
Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008-2016.
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- Communication & Society, 2017, v. 30, n. 2, p. 97, doi. 10.15581/003.30.2.97-111
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- Publication type:
- Article
An Empirical Study of Alternate Formats for Nutritional Information Disclosure in Advertising.
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- Journal of Public Policy & Marketing, 1986, v. 5, n. 1, p. 29
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- Publication type:
- Article
Manufacturers' Views of National Consumer Adverstising, 1910-1915.
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- Journalism Quarterly, 1983, v. 60, n. 1, p. 10, doi. 10.1177/107769908306000102
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- Publication type:
- Article
Differential Effects of Three Media in a News-Gathering Situation.
- Published in:
- Journalism Quarterly, 1977, v. 54, n. 3, p. 498, doi. 10.1177/107769907705400308
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- Publication type:
- Article
Advertising Media Planning (Book).
- Published in:
- 1976
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- Publication type:
- Book Review
Can TV Advertising Influence Employers to Hire or Train Disadvantaged Persons?
- Published in:
- Journalism Quarterly, 1976, v. 53, n. 2, p. 211, doi. 10.1177/107769907605300203
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- Publication type:
- Article
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27
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- Publication type:
- Article
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 18, doi. 10.1509/jmkg.74.3.018
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- Publication type:
- Article
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 4, p. 118, doi. 10.1509/jmkg.2005.69.4.118
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- Publication type:
- Article
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 15, doi. 10.1509/jmkg.69.1.15.55507
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- Publication type:
- Article
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 75, doi. 10.2307/1252002
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- Publication type:
- Article
The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 21, doi. 10.1177/002224299706100302
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- Publication type:
- Article
Company Advertising With a Social Dimension: The Role of Noneconomic criteria.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 71, doi. 10.1177/002224299606000407
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- Publication type:
- Article
Entry strategy and long-term performance: Conceptualization and empirical examination.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 1, doi. 10.1177/002224299505900401
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- Publication type:
- Article
Medieval Allegory: Roots of Advertising Strategy for the Mass Market.
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- Journal of Marketing, 1988, v. 52, n. 3, p. 84, doi. 10.1177/002224298805200308
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- Publication type:
- Article
Marketing Strategies in the Age of Generics.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 70, doi. 10.1177/002224298504900406
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- Publication type:
- Article
5. REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 2, p. 99
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- Publication type:
- Article
WHY ADVERTISING AND PROMOTIONAL COSTS VARY: SOME CROSS-SECTIONAL ANALYSES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 4, p. 112, doi. 10.2307/1250277
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- Publication type:
- Article
INSTITUTIONAL/ IMAGE ADVERTISING AND IDEA/ISSUE ADVERTISING AS MARKETING TOOLS: SOME PUBLIC POLICY ISSUES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 68, doi. 10.1177/002224297904300108
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- Publication type:
- Article
Marketing Integration for Land Developers.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 105, doi. 10.1177/002224297604000416
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- Publication type:
- Article
Media Models for the Industrial Goods Advertiser--A Do-it-yourself Opportunity.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 2, p. 23, doi. 10.1177/002224297003400204
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- Publication type:
- Article
1. Advertising and Promotion.
- Published in:
- 1970
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- Publication type:
- Abstract
Standardized Global Advertising, a Call As Yet Unanswered.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 2, p. 57, doi. 10.1177/002224296903300212
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- Publication type:
- Article
1. Advertising and Promotion.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
Yes, Virginia, Research Helps Better Advertisements.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 64, doi. 10.1177/002224296703100116
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- Publication type:
- Article
Standard Classification of Consumer Characteristics.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 27, doi. 10.2307/1249297
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- Publication type:
- Article
A Managerial Approach to Advertising Measurement.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 1, doi. 10.2307/1249693
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- Publication type:
- Article
How International Can European Advertising Be?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 2, p. 7, doi. 10.2307/1249253
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- Publication type:
- Article
EQ, Son of EQ, and the Reaction Profile.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 45, doi. 10.2307/1249570
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- Publication type:
- Article
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
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- Publication type:
- Editorial
How Practical Is the Media Model?
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 31, doi. 10.2307/1249431
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- Publication type:
- Article
Practical Media Decisions and the Computer.
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- Journal of Marketing, 1963, v. 27, n. 3, p. 26, doi. 10.2307/1249430
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- Publication type:
- Article
LEADERS IN MARKETING.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 1, p. 79
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- Publication type:
- Article
Are Automobile Dealers Good Judges of Media Allocations?
- Published in:
- Journal of Marketing, 1962, v. 26, n. 1, p. 76, doi. 10.2307/1249637
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- Publication type:
- Article
ADVERTISING: METHODS AND MEDIA.
- Published in:
- 1961
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- Publication type:
- Book Review
The Dilemma of Creative Advertising.
- Published in:
- Journal of Marketing, 1960, v. 25, n. 2, p. 1, doi. 10.2307/1248603
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- Publication type:
- Article
18. RESEARCH AND RESEARCH TECHNIQUES.
- Published in:
- 1960
- By:
- Publication type:
- Abstract
Trends in Pharmaceutical Advertising.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 65
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- Publication type:
- Article
HAVE WE A DECLINE IN ADVERTISING APPROPRIATIONS?
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 370, doi. 10.2307/1247405
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- Publication type:
- Article
THE REMEMBERING AND FORGETTING OF ADVERTISING.
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- Journal of Marketing, 1959, v. 23, n. 3, p. 239, doi. 10.2307/1248262
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- Publication type:
- Article
THE GHOST OF SUBLIMINAL ADVERTISING.
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- Journal of Marketing, 1958, v. 23, n. 2, p. 146, doi. 10.2307/1247831
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- Publication type:
- Article
1. ADVERTISING.
- Published in:
- 1957
- By:
- Publication type:
- Abstract
1. ADVERTISING.
- Published in:
- 1957
- By:
- Publication type:
- Abstract
STORE MERCHANDISE PUBLICITY ON THE WOMEN'S PAGES.
- Published in:
- Journal of Marketing, 1957, v. 21, n. 3, p. 335, doi. 10.2307/1247520
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- Publication type:
- Article
TRADE CHARACTERS IN PROMOTION PROGRAMS.
- Published in:
- Journal of Marketing, 1953, v. 17, n. 4, p. 366, doi. 10.2307/1247012
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- Publication type:
- Article
1. ADVERTISING.
- Published in:
- 1951
- By:
- Publication type:
- Abstract
How to Plan Advertising Campaigns.
- Published in:
- 1951
- By:
- Publication type:
- Book Review
1. ADVERTISING.
- Published in:
- 1948
- By:
- Publication type:
- Abstract
THE NETWORK RADIO ADVERTISER AND SUMMER POLICY.
- Published in:
- Journal of Marketing, 1948, v. 13, n. 1, p. 23, doi. 10.2307/1247477
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- Publication type:
- Article