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Advertising's Internal Audience.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 69, doi. 10.1177/002224299806200107
- By:
- Publication type:
- Article
The Advertising Budgeting Practices of Industrial Marketers.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 104, doi. 10.1177/002224298404800411
- By:
- Publication type:
- Article
The Changing Role of the Product Manager in Consumer Goods Companies.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 3, doi. 10.1177/002224297503900303
- By:
- Publication type:
- Article
Trends Affecting the Implementation of Advertising and Promotion.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 19, doi. 10.1177/002224297303700104
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- Publication type:
- Article
MARKETING ABSTRACTS.
- Published in:
- 1971
- By:
- Publication type:
- Abstract
Attitudes Toward Culture and Approach to International Advertising.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312
- By:
- Publication type:
- Article
THE PERMISSIBLE LIE.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
Standardized Global Advertising, a Call As Yet Unanswered.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 2, p. 57, doi. 10.1177/002224296903300212
- By:
- Publication type:
- Article
LEADERS IN MARKETING: Marion Harper, Jr.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 69, doi. 10.2307/1249309
- By:
- Publication type:
- Article
Tribute to Past Presidents of American Marketing Association.
- Published in:
- 1965
- By:
- Publication type:
- Speech
A Managerial Approach to Advertising Measurement.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 1, doi. 10.2307/1249693
- By:
- Publication type:
- Article
LEADERS IN MARKETING: Frank Stanton.
- Published in:
- 1964
- By:
- Publication type:
- Biography
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
- By:
- Publication type:
- Editorial
Mass Marketing and Warranty Liability .
- Published in:
- Journal of Marketing, 1963, v. 27, n. 2, p. 6, doi. 10.2307/1248364
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- Publication type:
- Article
A PIONEER IN MARKETING.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 6, p. 71
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- Publication type:
- Article
A PIONEER IN MARKETING.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 4, p. 69
- By:
- Publication type:
- Article
HOW DOES BUSINESS REGARD UNIVERSITY ADVERTISING COURSES?
- Published in:
- Journal of Marketing, 1957, v. 21, n. 3, p. 341, doi. 10.2307/1247522
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- Publication type:
- Article
TRAINING FOR ADVERTISING WORK.
- Published in:
- Journal of Marketing, 1948, v. 13, n. 2, p. 226, doi. 10.2307/1246835
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- Publication type:
- Article
PIONEERS IN THE DEVELOPMENT OF ADVERTISING.
- Published in:
- Journal of Marketing, 1947, v. 12, n. 1, p. 80, doi. 10.2307/1246303
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- Publication type:
- Article
Perceptions of Branding among Television Station Managers: An Exploratory Analysis.
- Published in:
- Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 1, p. 75, doi. 10.1207/s15506878jobem4501_6
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- Publication type:
- Article
INDICATIONS OF DYNAMIC CAPACITY IN ADVERTISING AND ADVERTISING AGENCIES.
- Published in:
- Revista Economia & Gestão, 2021, v. 21, n. 58, p. 100
- By:
- Publication type:
- Article
An Exploratory Study of Level of Adoption of Integrated Marketing Communications by Advertising Agencies in Nigeria.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 25
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- Publication type:
- Article
ANNOUNCEMENT.
- Published in:
- 1962
- Publication type:
- Proceeding
The One That Got Away.
- Published in:
- Public Relations Quarterly, 2004, v. 49, n. 3, p. 41
- Publication type:
- Article
The toll of success: Female leaders in the "women‐friendly" Greek advertising agencies.
- Published in:
- Gender, Work & Organization, 2021, v. 28, n. 5, p. 1741, doi. 10.1111/gwao.12636
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- Publication type:
- Article
Inside the Locker Room: Male Homosociability in the Advertising Industry.
- Published in:
- Gender, Work & Organization, 2009, v. 16, n. 3, p. 323, doi. 10.1111/j.1468-0432.2009.00447.x
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- Publication type:
- Article
Agency Practitioners' Perceptions of Professional Ethics in Taiwan.
- Published in:
- Journal of Business Ethics, 1998, v. 17, n. 1, p. 15, doi. 10.1023/A:1005773418832
- By:
- Publication type:
- Article
Frontmatter.
- Published in:
- Restaurator, 2016, v. 37, n. 2, p. i, doi. 10.1515/res-2016-frontmatter2
- Publication type:
- Article
Advertising Curriculum Ideas from 'New Creatives'
- Published in:
- Journalism Educator, 1993, v. 48, n. 3, p. 9, doi. 10.1177/107769589304800302
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- Publication type:
- Article
Agency presidents rank ad courses, job opportunities.
- Published in:
- Journalism Educator, 1980, v. 35, n. 2, p. 46, doi. 10.1177/107769588003500210
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- Publication type:
- Article
Facing the math problem in media planning courses.
- Published in:
- Journalism Educator, 1980, v. 34, n. 4, p. 11
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- Publication type:
- Article
INAE to aid college ad programs.
- Published in:
- Journalism Educator, 1979, v. 34, n. 1, p. 23
- Publication type:
- Article
Students win cash for ads aimed af minority youths.
- Published in:
- Journalism Educator, 1975, v. 30, n. 3, p. 27
- Publication type:
- Article
THE MANAGEMENT OF MASS MEDIA: AN AGENDA FOR RESEARCH.
- Published in:
- Public Opinion Quarterly, 1973, v. 37, n. 4, p. 580, doi. 10.1086/268114
- By:
- Publication type:
- Article
A Decade After 'The Permissible Lie': Have Things in the Ad Business Really Changed?
- Published in:
- Journal of Consumer Affairs, 1978, v. 12, n. 1, p. 170, doi. 10.1111/j.1745-6606.1978.tb00644.x
- By:
- Publication type:
- Article
Design Thinking and Library Practice: Inspiring Initiatives and User-Centered Services, Programs, and Physical Spaces.
- Published in:
- International Journal of Design in Society, 2024, v. 18, n. 1, p. 107, doi. 10.18848/2325-1328/CGP/v18i01/107-120
- By:
- Publication type:
- Article
"Jesus, My Pal": Reading and Religion in Middlebrow America.
- Published in:
- 2007
- By:
- Publication type:
- Essay
ADVERTISING LORE (Book Review).
- Published in:
- 1984
- By:
- Publication type:
- Book Review
HOW SHOULD A THEORY OF THE FIRM INCORPORATE ADVERTISING? (THINKING ABOUT THE ECONOMIC ROLE OF ADVERTISING IN THE FIRM).
- Published in:
- Teorija in Praksa, 2011, v. 48, n. 6, p. 1584
- By:
- Publication type:
- Article
Howard University and AAAA join forces to increase inclusion in advertising.
- Published in:
- Public Relations Tactics, 2008, v. 15, n. 6, p. 6
- Publication type:
- Article
A premium on ad jargon.
- Published in:
- 2007
- By:
- Publication type:
- Editorial
How Nothing Became Something: White Space, Rhetoric, History, and Meaning.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 82, doi. 10.1086/504138
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- Publication type:
- Article
Fight light pollution & protect our dark skies - An appeal from the BAA's CIDS.
- Published in:
- Journal of the British Astronomical Association, 2024, v. 134, n. 1, p. 6
- By:
- Publication type:
- Article
EDITOR'S PREFACE.
- Published in:
- Journal of Asian American Studies, 2013, v. 16, n. 2, p. 137, doi. 10.1353/jaas.2013.0014
- Publication type:
- Article
RACIAL NATURALIZATION, ADVERTISING, AND MODEL CONSUMERS FOR A NEW MILLENNIUM.
- Published in:
- Journal of Asian American Studies, 2013, v. 16, n. 2, p. 159, doi. 10.1353/jaas.2013.0018
- By:
- Publication type:
- Article
From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 107, doi. 10.1080/10641734.2005.10505185
- By:
- Publication type:
- Article
Selecting Media for National Advertising Revisited:Criteria of Importance to Large-Company Advertising Managers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 59, doi. 10.1080/10641734.2004.10505157
- By:
- Publication type:
- Article
Appraising Account Executive Performance Appraisals: Current Practices and Managerial Implications.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2003, v. 25, n. 1, p. 1, doi. 10.1080/10641734.2003.10505137
- By:
- Publication type:
- Article
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 1, doi. 10.1080/10641734.1996.10505036
- By:
- Publication type:
- Article
CREATING SAATCHI & SAATCHI COMPTON'S 'EXCELLENT' ENVIRONMENT.
- Published in:
- Management Review, 1985, v. 74, n. 6, p. 15
- By:
- Publication type:
- Article