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ON THE INTERFACE BETWEEN ORGANIZATIONAL AND CONSUMER BUYING BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 657
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- Publication type:
- Article
An Empirical Comparison of Standardized Portfolio Models.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 2, p. 89, doi. 10.1177/002224298304700209
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- Publication type:
- Article
Marketing Strategy: New Directions for Theory and Research.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 2, p. 12, doi. 10.1177/002224298304700203
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- Publication type:
- Article
MARKET-BASED GUIDELINES FOR DESIGN OF INDUSTRIAL PRODUCTS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 27, doi. 10.2307/1250530
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- Publication type:
- Article
Planning Product Line Strategy: A Matrix Approach.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 2, doi. 10.2307/1250669
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- Publication type:
- Article
A New Procedure for Concept Evaluation.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 2, doi. 10.1177/002224297303700402
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- Publication type:
- Article
Guidelines for Developing International Marketing Strategies.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 2, p. 14, doi. 10.1177/002224297303700205
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- Publication type:
- Article
A General Model for Understanding Organizational Buying Behavior.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 12, doi. 10.2307/1250972
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- Publication type:
- Article
The Role of Marketing in Israel.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 2, p. 53, doi. 10.2307/1249673
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- Publication type:
- Article
Foreign Direct Investment: A Value Proposition Framework.
- Published in:
- Indian Journal of Industrial Relations, 2024, v. 59, n. 3, p. 349
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- Publication type:
- Article
A Comparison of Three Brand Evaluation Procedures.
- Published in:
- Public Opinion Quarterly, 1979, v. 43, n. 2, p. 261, doi. 10.1086/268516
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- Publication type:
- Article
Organizational Psychographics and Innovativeness.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 1, p. 24, doi. 10.1086/208789
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- Publication type:
- Article
Preference of Relevant Others and Individual Choice Models.
- Published in:
- Journal of Consumer Research, 1976, v. 3, n. 1, p. 50, doi. 10.1086/208650
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- Publication type:
- Article
On the Usage of "Modified" Personality Trait Measures in Consumer Research.
- Published in:
- Journal of Consumer Research, 1975, v. 2, n. 3, p. 223, doi. 10.1086/208635
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- Publication type:
- Article
Research Notes. ORGANIZATIONAL COSMOPOLITANISM AND INNOVATIVENESS.
- Published in:
- Academy of Management Journal, 1983, v. 26, n. 2, p. 332, doi. 10.2307/255980
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- Publication type:
- Article
CONVERGENCE MARKETING.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 2, p. 64, doi. 10.1002/dir.10009
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- Publication type:
- Article
A MODEL FOR THE ANALYSIS OF ASYMMETRIC DATA IN MARKETING RESEARCH.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 205, doi. 10.1287/mksc.1.2.205
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- Publication type:
- Article
Examining Family Role and Authority Pattern: Two Methodological Issues.
- Published in:
- Journal of Marriage & Family, 1978, v. 40, n. 1, p. 35, doi. 10.2307/350606
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- Publication type:
- Article
Putting the Organization on Wheels: WORKPLACE DESIGN AT SEI.
- Published in:
- California Management Review, 2007, v. 49, n. 2, p. 138, doi. 10.2307/41166387
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- Publication type:
- Article
Innovation in Marketing: An Organizational Behavior Perspective.
- Published in:
- California Management Review, 1968, v. 11, n. 1, p. 67, doi. 10.2307/41164144
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- Publication type:
- Article
Marketing by Experiment.
- Published in:
- Marketing Research, 2007, v. 19, n. 1, p. 10
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- Publication type:
- Article
dual considerations.
- Published in:
- Marketing Research, 2003, v. 15, n. 4, p. 8
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- Publication type:
- Article
Marketing Research in the Courtroom.
- Published in:
- 2002
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- Publication type:
- Case Study
APPLYING QUALITATIVE DATA.
- Published in:
- Marketing Research, 2000, v. 12, n. 1, p. 17
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- Publication type:
- Article
New Product Development Process: A Perspective for Reexamination.
- Published in:
- Journal of Product Innovation Management, 1988, v. 5, n. 4, p. 304, doi. 10.1016/0737-6782(88)90014-8
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- Publication type:
- Article
Significant Issues for the Future: Some Additional Perspectives.
- Published in:
- Journal of Product Innovation Management, 1984, v. 1, n. 2, p. 129
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- Publication type:
- Article
Analytical Approach to Marketing Decisions in Health-Care Organizations.
- Published in:
- Operations Research, 1976, v. 24, n. 5, p. 973, doi. 10.1287/opre.24.5.973
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- Publication type:
- Article
Rethinking marketing: Peter Drucker's challenge.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 28, doi. 10.1007/s11747-008-0106-0
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- Publication type:
- Article
Thirty Years of Conjoint Analysis: Reflections and Prospects.
- Published in:
- Interfaces, 2001, v. 31, n. 3, p. S56, doi. 10.1287/inte.31.3s.56.9676
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- Publication type:
- Article
Risk behaviour and optimum advertising with a stochastic dynamic sales response.
- Published in:
- Optimal Control - Applications & Methods, 1987, v. 8, n. 3, p. 299, doi. 10.1002/oca.4660080310
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- Publication type:
- Article
Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 268, doi. 10.2307/3151603
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- Publication type:
- Article
On the Measurement of Purchase Data: Surveys Versus Purchase Diaries.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 39, doi. 10.2307/3150872
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- Publication type:
- Article
Issues and Advances in Segmentation Research.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 317, doi. 10.2307/3150580
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- Publication type:
- Article
Brand-Features Congruence Mapping.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 306, doi. 10.2307/3151229
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- Publication type:
- Article
Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 136, doi. 10.2307/3150550
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- Publication type:
- Article
Analyzing Free-Response Data in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 45, doi. 10.2307/3149408
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- Publication type:
- Article
Preference Measurement of Item Collections.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 371, doi. 10.2307/3149298
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- Publication type:
- Article
A Note on Measurement of Social-Psychological Belief Systems.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 204, doi. 10.2307/3149958
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- Publication type:
- Article
Industrial Source Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 4, p. 450, doi. 10.2307/3149637
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- Publication type:
- Article
Interproduct Household Loyalty to Brands.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 434, doi. 10.2307/3150077
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- Publication type:
- Article
MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
- Published in:
- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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- Publication type:
- Article