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From The Editor: REFLECTIONS.
- Published in:
- 1981
- By:
- Publication type:
- Editorial
From The Editor: A POSITIVE PERSPECTIVE ON MARKETING.
- Published in:
- 1981
- By:
- Publication type:
- Editorial
From the Editor: RESEARCH AND MANAGEMENT.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 2, p. 8, doi. 10.1177/002224298104500201
- By:
- Publication type:
- Article
From The Editor: JOURNALS AND THE DEVELOPMENT OF A DISCIPLINE.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 1, p. 9
- By:
- Publication type:
- Article
INTERNATIONAL MARKETING: THE NEGLECT CONTINUES.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
Industrial Marketing--The Sleeping Giant.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
Marketing in the Eighties.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
From the Editor.
- Published in:
- 1979
- By:
- Publication type:
- Editorial
From the Editor.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 2, p. 8, doi. 10.1177/002224297904300201
- By:
- Publication type:
- Article
The Journal of Marketing at A Crossroad.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 9
- By:
- Publication type:
- Article
Creative Scanner.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 4, p. 9
- By:
- Publication type:
- Article
New Directions for JCR.
- Published in:
- Journal of Consumer Research, 1977, v. 4, n. 1, p. 59, doi. 10.1086/208680
- By:
- Publication type:
- Article
A Customized Market Response Model: Development, Estimation, and Empirical Testing.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 128, doi. 10.1007/BF02723331
- By:
- Publication type:
- Article
CUSTOMERIZATION: THE NEXT REVOLUTION IN MASS CUSTOMIZATION.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 1, p. 13, doi. 10.1002/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#
- By:
- Publication type:
- Article
INTRODUCTION TO THE SPECIAL ISSUE: EMPIRICAL GENERALIZATIONS IN MARKETING.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G1, doi. 10.1287/mksc.14.3.G1
- By:
- Publication type:
- Article
A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 212, doi. 10.1287/mksc.9.3.212
- By:
- Publication type:
- Article
A FRICTION MODEL FOR DESCRIBING AND FORECASTING PRICE CHANGES.
- Published in:
- Marketing Science, 1987, v. 6, n. 4, p. 299, doi. 10.1287/mksc.6.4.299
- By:
- Publication type:
- Article
NEW PERSPECTIVES ON STRATEGY RESEARCH: A VIEW FROM THE MANAGEMENT SCIENCES.
- Published in:
- Management Science, 1990, v. 36, n. 10, p. 1137, doi. 10.1287/mnsc.36.10.1137
- By:
- Publication type:
- Article
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs.
- Published in:
- 2000
- By:
- Publication type:
- journal article
Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 2, p. 101, doi. 10.1002/smj.505
- By:
- Publication type:
- Article
Marketing by Experiment.
- Published in:
- Marketing Research, 2007, v. 19, n. 1, p. 10
- By:
- Publication type:
- Article
dual considerations.
- Published in:
- Marketing Research, 2003, v. 15, n. 4, p. 8
- By:
- Publication type:
- Article
Marketing Research in the Courtroom.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
APPLYING QUALITATIVE DATA.
- Published in:
- Marketing Research, 2000, v. 12, n. 1, p. 17
- By:
- Publication type:
- Article
Rx for Marketing Research.
- Published in:
- Marketing Research, 1999, v. 11, n. 3, p. 7
- By:
- Publication type:
- Article
Start your engines.
- Published in:
- Marketing Research, 1997, v. 9, n. 4, p. 4
- By:
- Publication type:
- Article
Marketing Hype: A New Perspective for New Product Research and Introduction.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 43, doi. 10.1111/1540-5885.410043
- By:
- Publication type:
- Article
Genetic Data: Potential Uses and Misuses in Marketing.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 7, doi. 10.1177/0022242920980767
- By:
- Publication type:
- Article
Guest Editorial: Is Marketing Academia Losing Its Way?
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Developing Marketing Expert Systems: An Application to International Negotiations.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 4, p. 24, doi. 10.1177/002224298905300402
- By:
- Publication type:
- Article
New Product Models: Practice, Shortcomings and Desired Improvements.
- Published in:
- Journal of Product Innovation Management, 1992, v. 9, n. 2, p. 128, doi. 10.1016/0737-6782(92)90004-V
- By:
- Publication type:
- Article
Rethinking marketing: Peter Drucker's challenge.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 28, doi. 10.1007/s11747-008-0106-0
- By:
- Publication type:
- Article
The Dot.com Retail Failures of 2000: Were There Any Winners?
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 474, doi. 10.1177/009207002236919
- By:
- Publication type:
- Article
Thirty Years of Conjoint Analysis: Reflections and Prospects.
- Published in:
- Interfaces, 2001, v. 31, n. 3, p. S56, doi. 10.1287/inte.31.3s.56.9676
- By:
- Publication type:
- Article
Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models.
- Published in:
- Interfaces, 1989, v. 19, n. 1, p. 25, doi. 10.1287/inte.19.1.25
- By:
- Publication type:
- Article
Issues and Opportunities in New Product Development: An Introduction to the Special Issue.
- Published in:
- 1997
- By:
- Publication type:
- Editorial
Overlapping Clustering: A New Method for Product Positioning.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 310, doi. 10.2307/3150972
- By:
- Publication type:
- Article